Vera Bevini

Vera Bevini Email and Phone Number

VP Marketing at Pixie Technology @ Pixie Technology
Vera Bevini's Location
Santa Cruz, California, United States, United States
Vera Bevini's Contact Details
About Vera Bevini

Proven leader with 20 years of experience in consumer products ranging from entrepreneurial privately owned companies to multibillion public traded corporations.Strong ability to think outside of the box. Recognized for driving Strategic Innovation and creating growth strategies, new product categories or business models that change the game and generate significant new value for consumers, customers and the corporation.EXPERIENCE:• Record of consistent EBITDA growth• Solid track record in identifying, defining and commercializing new business opportunities into profitable consumer/customer focused products• Broad retail channel experience: from premium and catalogues ie Williams-Sonoma, Macy’s and Frontgate to Mass merchandisers ie: Walmart, Target, Costco to Drug retailers ie: CVS and Walgreens to on-line channels ie: Amazon.com and direct-to-consumers• Accomplishes in strategic licensing agreements: P&G, Heineken, Anheuser-Busch, Church & Dwight, Ironman and private label retail programs ie: CVS and Walgreens• Recognized for strong team-building ability, motivation and communication skills.Specialties: • Strategic Marketing and New Business Development• New Product Development• Product and New Business Model Innovation • Consumer Insights and Shopper Research• Omni-Channel Marketing • Sales & Market Development• Recruiting/Motivating and Retaining Team Members

Vera Bevini's Current Company Details
Pixie Technology

Pixie Technology

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VP Marketing at Pixie Technology
Vera Bevini Work Experience Details
  • Pixie Technology
    Vp Marketing
    Pixie Technology Jul 2015 - Present
    Herzlia, Il
    - Leads Marketing, Consumer Research and Brand efforts to communicate, engage and experience the Pixie Brand whose mission is to transform how people interact with their physical world. - Partners up with Pixie Top Management to shape Business and GTM Strategy, P&L Management, Consumer Marketing & Engagement, Trade/Retail management and New Product development.- Co-responsible for driving investment in people, tools and resources to make Pixie the recognized #1 Brand for Location of Things solutions.
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  • Euro-Pro
    Vp New Business Development
    Euro-Pro May 2013 - Jun 2015
    Needham, Ma, Us
    - Lead the Ninja Coffee Bar initiative from concept development to market launch.- Responsible for evaluating and developing new growth opportunities that build upon the company 5 stars consumer commitment. - Spearheads new business development initiatives that generate sustainable revenue streams in concert with the overall Company business model and strategic direction. - Fosters, promotes and facilitates, consumer intelligence and messaging as well as product positioning across new and existing Ninja and Shark product lines.
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  • Jarden Consumer Solutions
    Vp Marketing Health + Wellness
    Jarden Consumer Solutions Nov 2012 - May 2013
    - Formulated the Health + Wellness SBE's new strategic direction, on track to meet 2013 Gross Sales Goal.- Driving incremental market penetration thru strategic alliances (ie: with Merck/Claritin) and thru Customer focused multi-year initiatives.- In progress of launching new innovative 5-stars product platforms.
  • Jarden Consumer Solutions
    Vp New Business Development | Personal Comfort + Wellness
    Jarden Consumer Solutions May 2011 - Nov 2012
    - Lead Comfort + Wellness New Business and New Product Development Team efforts across 7 businesses/consumer product categories.- Formulated and institutionalized the division new consumer-centered strategy with regards to product idea inception, consumer positioning and messaging, merchandising.- Lead Customer-focused Strategic Marketing and Innovation initiatives i.e.: with Target, Macy’s. CVS that resulted in retail exclusive product lines.- Launched/launching new products from Seasonal categories like Fans, Heater and Humidifiers to Health + Wellness lines that contributed to growth in EBITDA%.
  • Jarden Consumer Solutions
    Vp Marketing, Health + Wellness
    Jarden Consumer Solutions Aug 2009 - May 2011
    - Led Health + Wellness SBE consisting of 4 businesses: Air Therapy, Pain Relief, Weight Management, Women's Health to exceed 2010 EBITDA plan. - Drove profitable growth by:   1) redefining stale businesses around new business models and relevant key success factors (i.e.: Pain Relief).    2) leveraging a balanced portfolio of brands i.e.: Sunbeam, Holmes, Bionaire as well as Private Labels and Licensed brands (i.e.: Walgreens and Ironman)   3) identifying and driving new strategic product positioning and innovative product solutions addressing unserved or underserved consumers.    4) creating and fostering a culture of empowerment and innovation within the Team. - Responsible for driving across the stores growth opportunities ranging from Pharmacy to Hardware including Digital/Direct to Consumers integration. - Responsible for four businesses P&L and 5-year Global Long Range Strategy.
  • Jarden Consumer Solutions
    Director New Business Development
    Jarden Consumer Solutions Apr 2006 - Aug 2009
    - Led Three New Business Development Initiatives within New Sources of Growth SBU, a ventures business unit focused on identifying, evaluating, developing and commercializing innovative new business ideas - whose first initiatives consistes in the Margaritaville and Zarafina initiatives.- Responsible for all the New Business Development acrtivities from product and brand conceptualization to go to market strategy and actual commercialization- P&L responsibility for New Business Development and Commercialization cycle.
  • Sunbeam
    Sr. Global Product Manager
    Sunbeam Sep 2003 - Feb 2006
    - Managed the entire Beverage product line life cycle from strategic planning to tactical activities- Identified and executed upon market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers. - Drove a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning. - Developed and implemented a company-wide go-to-market plan for beverage products tailored for retailers like Target, Costco, Bed Bath & Beyond, etc..- Analyzed potential partner relationships for Beverage products and leading go to market execution with regards to P&G partnership.- Leveraged on a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality.- Six Sigma Green Belt Certified.
  • Saeco Usa, Inc.
    Sr. Vice President
    Saeco Usa, Inc. Jan 2000 - Aug 2003
    Solon, Oh, Us
    - Oversaw all US marketing, product marketing, public relations, and partnerships. Directed a team of 33 including sales, marketing, product service and support and IT.- Drove development execution of household, commercial and vending specialty coffee makers lines resulting in +56%: 1999/2000 revenue increase, + 25% YTD revenues increase 2001/2002. - Recruited, hired, trained, and led a new group to drive future innovation and produced new products that enabled the business to scale rapidly. - Conducted market research, focus groups, and gathered Customer feedback. Developed product strategy, set roadmaps, defined feature sets, and articulated positioning. - Worked closely with Italian and Swiss engineering Teams as well as Italian and Mexican manufacturing Teams to define and write product requirements, and deliver pilot/public releases which created new revenue opportunities and grew our Customer base.
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  • University Of Modena And Reggio Emilia
    Marketing Professor Assitant
    University Of Modena And Reggio Emilia Sep 1997 - Nov 1999
    Modena And Reggio Emilia, Mo-Re, It
    - Coordinated research activities between the Department of Business Economics and Italian firms within the Modena industrial district. - Co-ordinator of Foreign Academic Programs, 1995-1997.- Co-ordinated the Socrates/Erasmus, European Higher Education Exchange Programme, within the Department of Business Economics. During tenure increased both student and faculty participation by 200%. Assisted and advised international scholars (i.e. from India, Russia and Brazil) in the “International Marketing and Ceramics Technology” Master Program sponsored by the Italian Trade Commission. Received an evaluation of 9.6/10.
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Vera Bevini Skills

Product Development Cross Functional Team Leadership Product Marketing Consumer Products Strategy Marketing Strategy Customer Insight Product Management Market Research Product Innovation P&l Management Management Business Strategy Competitive Analysis Brand Development Marketing New Business Development Strategic Planning Marketing Research Leadership Marketing Management Brand Management Retail Sales Go To Market Strategy Product Launch Strategic Partnerships Forecasting Market Planning Pricing Shopper Marketing Integrated Marketing Segmentation P&l Marketing Communications Merchandising Fmcg Market Analysis Consumer Behavior And Shopper Insights Innovation Development Brand Architecture Key Account Management Entrepreneurship Positioning Multi Channel Marketing Team Building Strategic Marketing Trade Marketing Brand Developement

Vera Bevini Education Details

  • University Of Business And Economics, Ca’ Foscari, Venice, Italy
    University Of Business And Economics, Ca’ Foscari, Venice, Italy
    Business Economics
  • Duke University, Fuqua School Of Business Durham, Nc
    Duke University, Fuqua School Of Business Durham, Nc
    Consumer Behavior
  • University Of Business Economics, Modena, Italy
    University Of Business Economics, Modena, Italy
    Business Strategy Spec. In International Marketing
  • Instituto Tecnico Commerciale Sacro Cuore, Modena, Italy
    Instituto Tecnico Commerciale Sacro Cuore, Modena, Italy
    Accounting And Information Technology
  • Sacro Cuore
    Sacro Cuore

Frequently Asked Questions about Vera Bevini

What company does Vera Bevini work for?

Vera Bevini works for Pixie Technology

What is Vera Bevini's role at the current company?

Vera Bevini's current role is VP Marketing at Pixie Technology.

What is Vera Bevini's email address?

Vera Bevini's email address is ve****@****ail.com

What is Vera Bevini's direct phone number?

Vera Bevini's direct phone number is (561) 912*****

What schools did Vera Bevini attend?

Vera Bevini attended University Of Business And Economics, Ca’ Foscari, Venice, Italy, Duke University, Fuqua School Of Business Durham, Nc, University Of Business Economics, Modena, Italy, Instituto Tecnico Commerciale Sacro Cuore, Modena, Italy, Sacro Cuore.

What are some of Vera Bevini's interests?

Vera Bevini has interest in New Product Development, Consumer Research, Education, Sailing And Scubadiving, Human Rights.

What skills is Vera Bevini known for?

Vera Bevini has skills like Product Development, Cross Functional Team Leadership, Product Marketing, Consumer Products, Strategy, Marketing Strategy, Customer Insight, Product Management, Market Research, Product Innovation, P&l Management, Management.

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