Vera Diakoff Email & Phone Number

Genève, Suisse

Genève, Suisse

• Positionnement stratégique de clients, branding, brandbook, intégration sur tous les supports de communication
• Coordination de campagnes de communication intégrées incluant affichage rue en Suisse romande, affichage sur transports en public, display out of home (écrans publicitaires), emailing, campagnes digitales (Adwords.
• Réalisation de supports de communication digitaux et imprimés (fiches d’information, flyers, brochures, rapports annuels, cartes de visite, matériel événementiel tel que roll ups, panneaux, bâches, etc)
• Conception de sites web (analyse et approche stratégique, structure, fonctionnalités, rédaction de contenus, suivi du développement, intégration/mise à jour des contenus)
• Gestion et animation de pages de réseaux sociaux Facebook et Instagram (ligne éditoriale, planification, rédaction, créations graphiques (Photoshop + InDesign), community management, sponsorisation, campagnes.

Geneva Area, Switzerland

• Web content copyrighting for websites, blogs and social networks optimized for organic search (SEO)
• Responsive design website conception, emailing campaign development, newsletter creation, blog integration
• Graphical design and marketing collateral creation (brochures, flyers, factsheets, greeting cards)
• Social network strategies creation and implementation (Facebook, Google+, Twitter, LinkedIn)

• Complete redesign of the corporate website (site map, features, writing, translation)
• Journalistic articles writing (ICT Journal) and advertorials (Agefi)
• Conception and creation of multiple publishing projects (brochures, leaflets, newsletters) and event displays (roll ups, welcome desk)
• Setup and promotion of seminars, workshops and exhibition booth on professional trade fairs (eCom)
• Development and integration of the corporate visual identity

Geneva Area, Switzerland

• Community management (content creation, strategic planification, promotional campaigns, support, social media optimization)

Geneva Area, Switzerland

• Development of the online marketing strategy (website, blog, forum, social networks, email marketing, SEM, SEO) including goal setting, planning, execution and tracking.
• Management of presence on industry major events (Tokyo Game Show, Polymanga Lausanne) including event assessment, planning, logistics, promotion and ROI measurement.
• Overseeing of PR activities including direct relations with media representatives (print, radio, TV, web) and production of PR material (press releases, press kits).
• Support in business development including market analysis and opportunity assessment in direct report with top management as well as representation of the company during business trips in USA, Japan and France.

United Kingdom

• Close work with 31 hospitals to define their needs, ensuring consistency in all communications, and delivering projects on time and within budgets.
• Production of multiple publishing projects including adverts, newsletters, leaflets, and posters (messages, copywriting, proofreading and artwork, approvals, liaison with agencies and suppliers, print and mailing).
• Management and development of an online ordering system for collaterals and merchandising.
• Interface with internal teams (hospitals, marketing, digital, CRM teams) and agencies (creative, media, web, print).

Switzerland

• Coordination of an integrated advertising campaign including billboards, outdoor projections, direct mail and online communications (targets, budgets, goals and messages, communication media, production and follow up).
• Management of several direct mail campaigns: leaflets, fact sheets and consumer magazine distributed to 230K households (goals and messages, content, design, printing and distribution).
• Organization of major corporate events such as seminars, VIP and hospitality events.
• Selection of young elite athletes for the company sponsoring program and definition of the contract terms (financial support from the company and brand recognition in exchange).

Switzerland

• Development of a pharmaceutical product packaging.
• Design of an internal training tool for a Swiss watch manufacturer.
• Creation of the layout of several magazines (car magazine and Swiss watch manufacturer brochure).

Switzerland

• Press release writing, distribution and follow up.
• Daily interactions with journalists globally (Switzerland, Russia, UK, UAE, Japan and Hong Kong).
• Representation of the company during photo shoots for fashion magazines in Paris, Geneva and Lausanne.

Switzerland

• Creation of internal information sheets, periodical newsletters and posters.
• Planning and management of internal events (incentives, conferences, company children's Christmas party).
• Management of the company intranet content.

Swiss Brevet Federal, Public Relations

Public relations, corporate communication, event management, media relations, journalism, writing

Web Marketing Certificate, Web Marketing

Digital strategy, CMS, SEO, SEM, writing for the web, social networks

Adobe Dtp Certificate, Desktop Publishing

Adobe Photoshop, Illustrator, InDesign

Bachelor In Marketing And Communications, Marketing And Advertising

Marketing, communication, public relations, advertising, digital