Vera Hicks Email & Phone Number

New Jersey, United States

Lead communications and external branding initiatives for Power Systems business unit. Responsible for creating all executive communication vehicles to inform, educate, and inspire our over 1,800 associates in the US, Canada, Mexico, and India. Design and execute a multi-pronged executive communication strategy and calendar consisting of All-Hands Calls, employee listening tours, industry speeches, executive presentations, video communications, organization announcements, and social media touch points for the Senior Vice President, Chief of Staff, and the End-To-End Transformation Vice President for Power Systems.

White Plains, Ny

Led go-to-market strategy, research & intelligence, analyst relations, media relations, thought leadership, and events for a multi-bullion dollar wireless business.- Promoted to realign priorities and team members to create a laser focused organization better able to adapt to dynamic global sales force- Created marketing strategy and go-to-market plan for three new offerings: Unified Communication, Enterprise Security & Intrusion Protection, and Enterprise Wireless Mobility-Oversaw development of first ever Enterprise Wireless Messaging Framework, which provided segmentation specific messages and value propositions for the entire business portfolio to ensure seamless global launch and a unified voice amongst global marketing associates-Led largest enterprise wireless research project, commissioned with Gartner, to assess Enterprise Market Sizing, Competitive Landscape, and 5 year Market Opportunity for Wireless Enterprise Solutions-Engineered formal process for global product launches, establishing key global owners, process flows, key deliverables and timelines, gate approvals and launch readiness activities. Compressing the time and effectiveness of future global offerrings-Led Alliance Marketing activities with key partners and affiliates

Drove global adoption in the Nokia Application Development Organization-Head of all marketing initiatives in support of the Nokia/Adobe Mobile Partnership. Lead point of contact for event execution for Adobe MAX Conferences in New York, Barcelona and Tokyo-Supported all marketing and sales enablement activities for the VP of Global Sales for Carbide (a mobile partnership with Nokia, Ericcson, Motorola & LG)-Launched and managed the Open C Mobile Challenge a worldwide contest to accelerate mobile application development of the Nokia App Store. Hosted winner developer at Nokia World 2007 in Amsterdam

Hired to establish a world class marketing and sales enablement foundation for Nokia Mobility Professional Services.- Supported (6) Consulting Directors implementing marketing tactics and programs to increase funnel- Orchestrated a rebranding overhaul of all practice materials to create laser focused messaging- Oversaw all executive presentation development including (2) Gartner Conference Presentations by the Vice President of Mobility Professional Services-Launch the first Nokia Showcase and Reference Program. Worked with sales teams to induct 20 customers in the first three months-Designed new closed loop lead generation process to track and nurture leads from events, webinars, podcasts, and conferences

Led end-to-end marketing for McData Professional Services Organization in support of consulting workshop, events, product launches and lead generation activities.

Basking Ridge, New Jersey

Provided go-to-market and lifecycle marketing support Avaya Managed Services- Responsible for leading, managing and reporting on all new product and service launches- Oversaw development and execution of marketing plans, product launches, collateral development, events, analyst relations, direct mail campaigns, podcasts, webinars, lead generation and sales enablement- Aurora Award Recipient for "I Am Avaya" video customer testimonial series

Basking Ridge, New Jersey

Full P&L management and business planning lead for a $450M Sales & Services Business

Mba, Finance

Activities and Societies: Golden Key National Honor Society, US Academy Academic All-American, Order of Omega National Honor Society.

Bachelor Of Business Administration - Bba, Real Estate & Legal Studies

Activities and Societies: Golden Key National Honor Society, US Academy Academic All-American, Order of Omega National Honor Society.