As a seasoned marketing leader, I offer businesses cost-effective, on-demand access to top-tier marketing expertise—without the need for a full-time Chief Marketing Officer (CMO). In my recent role, I successfully reduced costs and optimized resources by tailoring marketing solutions to each company’s specific needs, ensuring sustained growth and market relevance.I specialize in helping companies achieve their business objectives through in-depth market research, identifying key prospects, and crafting strategic initiatives that align with overall business goals. I work closely with the C-suite to develop and drive growth strategies, ensuring seamless collaboration with partners and stakeholders.Whether leading cross-functional teams to execute critical projects on time and within budget, or building and mentoring marketing teams, I am committed to delivering results. My expertise spans branding, market analysis, customer segmentation, digital marketing, and campaign strategy, all designed to enhance profitability and market expansion.If your business is looking for expert marketing leadership that delivers results while keeping costs lean, let's connect and explore how I can help drive your growth.

★ Played a core leadership role involving strategic business planning, product development, go-to-market execution, brand positioning, digital marketing campaign/asset optimization, and strategic partnership building for the world’s leading visual display glass fabricator.★ Devised product development and marketing strategies underpinned by customer-centric value propositions, KPIs, brand messaging, and go-to-market plans to drive product launches and growth across the architectural/design, K-12, healthcare, and retail segments.★ Led the end-to-end product lifecycle while leveraging insights from the voice of the customer (VOC) and market needs analysis to define product/brand narratives and positioning, prioritize marketing initiatives, and inform product development/innovation efforts.★ Partnered closely with executive leadership (including the CEO and SVP of Global Sales) to formulate and implement the Clarus Growth Strategy 2022, in addition to regularly communicating the status of strategic initiatives to the Board and senior leadership team.★ Implemented customer-facing product/brand positioning for product line naming/renaming efforts, including the renaming of “Samples” to “Color Management Group” as well as the naming of the MoblVIEW™, Clarus Classroom™, and clarolultra™ product lines. ★ Advanced the integration of sustainability principles and best practices into the product lifecycle by obtaining relevant product certifications: Declare, RED, and Indoor Air Quality, resulting in the company gaining a competitive edge and ranking #1 in the sector for sustainability initiatives.★ Cultivated and developed a robust strategic partnership with Logitech and Staples, including creating a custom product offering and successfully navigating the Staples business model pivot in Q4 2021.

★ Drove a comprehensive enterprise rebranding initiative (including renaming the firm from “Lancer” to “Lancer Worldwide”) for a manufacturer of beverage dispensing systems while serving on the executive leadership team and reporting to the Global President. ★ Developed and implemented all aspects of new company branding (including logo, messaging, positioning, website, and marketing assets) to support a global launch of the new brand across the US, Asian, Australian, European, and Latin American markets. ★ Crafted and executed innovative, analytics-driven marketing strategies for new product development and commercialization efforts, including a hygienic product line, L-Guard, in May 2020, a draft system, Kold Draw, in November 2020, and beverage systems, IBD Bold, in January 2021.

Founded and developed a brand marketing/consulting agency from the ground up to a highly successful, multimillion-dollar business serving clients across the manufacturing, distribution, healthcare, technology, financial services, K-12, and oil and gas sectors. ★ Served in a multi-faceted executive leadership role, with oversight of strategic planning, client engagement, deal cycle management, team building and training, and day-to-day finance and operations management (including P&L, A/P, A/R, and payroll). ★ Recruited and trained a 15-member team to cultivate strong C-level relationships with client organizations and deliver innovative marketing/branding solutions that eliminated gaps in client offerings and supported clients’ strategic business goal achievement. ★ Utilized best-in-class CRM tools/platforms and market insights to streamline client engagement and develop targeted service offerings that drove consistent growth in qualified leads and conversions as well as bottom-line revenues. ★ Expanded service offerings from traditional (print, video, and website) to digital marketing automation and inbound marketing (SEO, geofencing, IP targeting), resulting in substantial growth in average client revenue.

Capital Factory is the entrepreneurial center of gravity in Austin, Texas. Located in the middle of downtown, Capital Factory has 50,000 square feet full of startups and entrepreneurs. Take classes to learn the skills that startups need, attend meet ups to find a co-founder, rent a desk for your startup or apply for funding and mentorship in the Incubator.

Adjunct Lecturer in the Department of Journalism and Mass Communication. Taught four semesters of Advanced Media Planning with a focus on media analytics, consumer/geographic segmentation, brand and consumer indexes with final projects encompassing strategic media plans.

The System Execution podcast explores the strategies and systems behind today’s successful people. The award-winning podcast shines the spotlight on business leaders throughout the world in an interview format. The podcast can be downloaded for free via Amazon Alexa, iTunes, Stitcher, Google Play and Spotify.

Formerly Forgent Networks, responsible for planning and implementing rolling quarterly “demand gen” traditional and digital marketing efforts. Work with VP of Marketing and Product Marketing to develop corporate and product messaging. Responsible for the successful implementation of projects that include: B2B direct mail to CXO, IT and Video targets within industry verticals, Intranet and Internet initiatives, e-mail direct marketing, Seminars, Webinars, Tradeshow strategy, messaging and coordination. Create and manage quarterly budgets. Act as single point of contact for the advertising agency, tradeshow and technology vendors. Work with the telemarketing team to ensure accurate lead tracking for all inbound campaigns. Average response rate to demand generation programs 1.5%. Average number of marketing leads sent to field per quarter – 45.

Create and lead the Client Services department that ultimately rounded out the Portaris e-business solution. While serving as a member of the Executive Management team, I defined the Client Service vision and value-add, as well as developed the external and internal processes. Participated in New Business pitches to present Client Services role and the process by which projects are accomplished. Generated departmental budgets for Client Services and Marketing.Acted as Forgent’s and HaveNeed.com’s primary point of contact. Responsible for managing clients’ expectations, deliverables, timelines and budgets while growing relationships and return business by improving client satisfaction. Additional responsibilities included drafting contracts and project documentation, leading clients through project processes, serving as lead in the design and technology process, client meetings, client presentations, and internal meetings.Responsible for managing several direct reports, working with each to generate quarterly goals, evaluate performances, and further their career goals.

Responsible for developing and implementing strategic marketing plans for agency clients. Primary account focus included the business-to-business efforts for Cook-Hurlbert, Momentum Software, Baleo and various other clients. Marketing plan implementation projects included: increasing brand awareness, generating qualified sales leads, recruiting strategies, project management of trade show themes and collateral, along with high-end direct mail; all while keeping the overall look & feel, messaging and strategy throughout all marketing/corporate communications.I developed and implemented workflow processes for web and print projects, responsible for leading the account service team which included hiring account executives, developing and maintaining team morale, growth and satisfaction for each team member.

Worked with various segments within Dell, mainly the Preferred Account Division, on developing and implementing their business-to-business marketing plan. Managed multiple projects (budgets ranging from $2,000 - $225,000); set client expectations as well as internal deadlines. Handled job profitability and quarterly projections. Educated clients on agency processes. Maintained high level of product knowledge and customer profiles. Utilized a hands-on approach regarding the daily activities of each project.Projects included high-end dimensional mailers to C-level targets of Fortune 1000 companies for Dell Computer Preferred Accounts Division, Federal Segment and Higher Education Segment. Strategy included relationship mailers, lead generation mailers and brand awareness. Account Experience: Dell Computers; Preferred Accounts Division, ESL and FED segments, Quintiles Oncology Therapeutics, Everest Imaging, Austin Lyric Opera, Texas Beef Council, Bilco Brick, Austin Community College.

Responsible for maintaining project flow for print and broadcast jobs. Worked with broadcast, print production, production art, media, creatives, and account service to gather any missing information to begin projects, meet deadlines and budgets. Worked with above departments in scheduling and problem solving.Accounts: Doubletree Hotels, Dollar Rent-A-Car, Houston Rockets, RC Cola, Pearle Vision, Krispy Kreme Doughnuts, Sea World of Texas.