Vera M. Bassi work email
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Vera M. Bassi personal email
With over 17 years of experience in the digital space, I am a seasoned eCommerce Technology Manager at United Airlines, leading the digital transformation of United Cargo.My core competencies include eCommerce platform management and marketing, website and mobile application development, digital strategy, project management, and account management. I have successfully developed and implemented a full digital and eCommerce strategy to improve how users engage with United Cargo online, improving bounce rate by 40%. I have also managed the full website rebrand and redesign of UnitedCargo.com from concept to full delivery and launch, migrating to AWS. I work alongside numerous onshore and offshore IT teams from Bangladesh to Barcelona, fostering collaboration and communication. Prior to joining United Airlines, I was an Account Director and Engagement Manager at Mindtree and 160over90, where I managed the global digital marketing platform for Kellogg's and oversaw the brand strategy and execution for various clients in higher education, health care, and consumer goods. I have worked with some of the world's leading brands, such as P&G, Olay, Kimberly-Clark, Hilton Worldwide, Smucker's, Volkswagen, and more. I have also contributed to pro-bono work for The Ad Council and health systems. My mission is to leverage my expertise in eCommerce, digital transformation, and project and account management to deliver innovative and impactful solutions that enhance user experience, drive business growth, and build lasting relationships. I am a perpetual optimist and an innovative problem solver, always looking for new ways to create value and make a difference.
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Technology Manager, Digital TransformationUnited Airlines Jun 2018 - Aug 2024Chicago, Il, UsLead the digital transformation of United Cargo, including the adoption of new technologies to improve business processes and user experience. Developed full digital and eCommerce strategy to improve how users engage with United Cargo online, improving bounce rate by 40%. Managed full website rebrand and redesign of UnitedCargo.com from concept to full delivery and launch, migrating to AWS. Worked alongside numerous onshore and offshore IT teams from Bangladesh to Barcelona. -
Account Director | Engagement ManagerMindtree Jul 2016 - Jun 2018Bangalore, Karnataka, InAccount Director working with the Kellogg Company to manage its global digital marketing platform in all of North America and Latin America. Support the marketing IT infrastructure to execute Kellogg’s brand efforts and digital marketing innovation across all digital properties and brands (like Pringles, Pop-Tarts, Nutri-Grain and more). -
Account Director160Over90 Nov 2015 - Aug 2016New York, New York, UsClients include: University of Florida, University of Cincinnati, Atlantic 10 Conference, AAA Mid AtlanticI had the pleasure of working closely with and overseeing a talented team of individuals on the Account Management and Creative teams in the development of Clients' brand strategy, brand positioning and the execution of work across multiple channels. Actively mentor, manage, and build an account team and oversee internal administrative and creative processes. Lead the development of discovery methodologies, brand strategy, creative briefs, and marketing plans; oversee the development of comprehensive media planning and execution; and work to find solutions to client and agency marketing challenges. -
Senior Digital Project Manager | Y&RWunderman Thompson Dec 2013 - Dec 2015New York, Ny, UsClients include: United Airlines, The Ad Council and Futures Without Violence (Pro-Bono)Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires consumers to take action and delivers results for brands. -
Client Engagement Manager | Bbdo WorldwideOrganic Apr 2012 - Jan 2014Cincinnati, Ohio, UsClients include: Hilton Worldwide, The J.M. Smucker Company, Kimberly Clark, Proctor & Gamble (Olay), KohlerFounded in 1993, Organic is a leading marketing agency grounded in digital that successfully blends creativity with unmatched predictive intelligence. By creating and continuously testing and optimizing marketing systems, Organic helps global brands accurately predict outcomes, spot trends, identify behaviors, and create a much deeper connection with consumers. -
Director Of Project Management Promoted From Senior Project ManagerBrand Labs Aug 2009 - Apr 2012Rochester, Mi, UsBrand Labs is a fully stacked digital ecommerce agency focusing on marketing, strategy, design and site development. -
Account Manager Promoted From Account CoordinatorPushtwentytwo Dec 2006 - 2009Bingham Farms, Mi, Us
Vera M. Bassi Skills
Vera M. Bassi Education Details
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Oakland UniversityAdvertising
Frequently Asked Questions about Vera M. Bassi
What is Vera M. Bassi's role at the current company?
Vera M. Bassi's current role is Strategic eCommerce and marketing expert driving innovation and growth.
What is Vera M. Bassi's email address?
Vera M. Bassi's email address is ve****@****ted.com
What schools did Vera M. Bassi attend?
Vera M. Bassi attended Oakland University.
What skills is Vera M. Bassi known for?
Vera M. Bassi has skills like E Commerce, Digital Strategy, Crm, Account Management, Web Project Management, Project Management, Digital Marketing, Interactive Marketing, Online Advertising, Online Marketing, Seo, Sem.
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