Vera Sidders Email & Phone Number

Us

Detroit Lakes, Mn, Us

Ad Placement Agency specializing in national consumer publications/magazines.Responsible for multiple client accounts with advertising budgets ranging from small start up to multi-million dollar campaigns. Performance resulted in over 50% of billable revenue throughout tenure.Directed agency's largest and most valuable client. Through strategic media planning and testing, account was grown from a small test budget to a $3,000,000 annual print plan within the first year. .Developed and implemented media test plans based on demographic data, psychographic research and knowledge of media performance to provide the most optimum ROI.Acquired on-page advertising space through negotiation with most major magazine publishers such as Meredith Corporation, Hearst Publishers and Wenner Media with placement in wide array of magazines, from Rolling Stone to Martha Stewart Living.Negotiated lowest rates in the industry to effectively meet or exceed P&L budget expectations, including renegotiating as results warranted based on analysis of program response.Initiated and fostered strategic network of key relationships including hundreds of media contacts.

Chanhassen, Minnesota, Us

Direct Response Insurance Administrative Services Inc) Third party administrator of insurance products for the financial industryDirector - Program ManagementDirected all set up and implementation of direct marketing projects related to insurance products sold through major financial institutions such as Wells Fargo, GE and Bank of America.Implemented innovative quality assurance measures and department metrics to support continuous improvement and flawless program execution.Developed new reporting techniques for accurate forecasting and enhanced timeline tracking.Supervised a team of Program Managers, Program Specialists and Coordinator.Maintained regular contact with all major clients to ensure service standards are exceeded.

Eden Prairie, Minnesota, Us

Responsible for new customer acquisition through list rental and alternate media programs.

Eden Prairie, Minnesota, Us

Directed development of all new customer acquisitions with a projected yield of approximately 750,000 new customers annually, including the acquisition of outside customer lists via list brokers, list owners and from companies directly. Supervised and approved a $10MM media buying budget which included print advertising, package inserts and co-op advertising programs. Diversification of media and aggressive testing resulted in a 50% reduction in cost per acquisition.Built and maintained relationships in the list and advertising industry to optimize productivity of all full-scale programs and testing activity.Improved list testing timeline by 25-50% via development of an innovative predictive performance model, which evaluated current customer data to predict performance of potential new customers. Managed a teama includingteam

Eden Prairie, Minnesota, Us

Purchased all media programs to support acquisition of new customers by consulting with various media brokers and collaborating directly with media program vendors such as Valassis, Val-Pak and ADVO.Managed and optimized a $5MM annual advertising budget utilizing proprietary P&L models to aid media selection and minimize overall cost per new customer. Negotiated the lowest possible rates for Fingerhut, thus allowing the Marketing Department to acquire the most new customers possible, at the best possible price

Managed many marketing promotions for numerous Fortune 500 consumer packaged goods companies along with managing a team of Account Managers and Account Coordinators.Prior career highlights include various positions in marketing and sales.

Bachelors, Marketing, Economics

Education record