Vera Zhao Email & Phone Number

New York, Ny, Us

New York, Us

Enterprise Email Lead

New York, Ny, Us

2022-2023: Commerce Lead, led revenue-driving team working on on-site affiliate growth initiatives, revenue attribution refactoring and internal tooling to support core business & editorial stakeholders.2023-2024: AI Innovation and ML Lead, developed Chat-GPT powered internal Copilot tools for the business organization and Gen AI user-facing experiences

New York, Ny, Us

Product Manager of BuzzFeed Commerce, leading the product strategy and execution for everything related to our Shopping experience - from internal tooling to the user facing experience on web and apps.

New York, Us

Named as Fast Company's #1 "Most Innovative Health Company of 2020", Maven's leading family benefits platform advances women in the workplace and makes it easier for parents to start and grow a family during a critical time in their careers. Maven's platform gives on-demand access to 1400+ practitioners across 20+ specialties like OB-GYNs, lactation consultants, mental health providers, and career coaches. Maven has raised more than $42m, and is backed by Sequoia Capital, Icon Ventures, Oak HC/FT, Spring Mountain Capital, 14W, 8VC, The Box Group, and Female Founders Fund, among others.

Seattle, Wa, Us

Launched The Drop, a new shopping experience giving Amazon customers exclusive access to street style-inspired collections, designed by influencers from around the world. Available globally across more than 100 countries from day one, The Drop turns your favorite curators into creators and gives influencers the ability to both connect with their followers and engage new audiences. Learn more at www.amazon.com/thedrop or @amazonthedrop.

Seattle, Wa, Us

Managed strategic vendor partners with revenues exceeding $100M/year, growing 15-50% YoY by engaging in brand management, project management, supply chain management, inventory planning, marketing, and quantitative analysis. Collaborated between Amazon Pantry program team and .com team to optimize profitability, selection, and inventory levels for all Health & Personal Care (HPC) products; reduced out of stock levels by 4%. Launched a new brand on Amazon.com (worth $20M in first year); including negotiating terms, defining and implementing launch strategy for the brand and presenting strategy to brand's CEO. Organized business reviews and synthesize data for presentation to senior leadership on recommendations to grow businesses. Owned key business metrics (P&L, inventory stock levels, etc.); analyzed significant variances to plan and develop actionable strategies to further optimize businesses. Conducted pricing analyses and deliver recommendations to senior leadership for strategic initiatives that improve profit margins. Optimized supply chain utilizing a data-driven approach to improve product availability and promotional forecasting. Led online marketing and email efforts, review creative assets, analyze site promotion performance and develop marketing strategies that drive growth along with new customer acquisition.

Racine, Wi, Us

Worked on a multi-million dollar brand. Created an account specific strategy to increase household penetration with a specific demographic and presented strategy to Vice President, directors and managers; considered for implementation. Analyzed the impact of the launch of a new product on the base business. Leveraged cross functional team for collaboration on projects.

Bachelor’S Degree, Psychology And Economics

Smith-Tuck Business Bridge Program, Business

Study Abroad, Psychology