Pavel Verblyudenko Email & Phone Number

Brussels, Be

Brussels, Be

Europe

Brussels Metropolitan Area

Belgium

Building Sales and Marketing strategy for next generation revenue management solution empowered by AI

Ypres, Flemish Region, Belgium

- Leading multinational sales team of 60 people across Europe from Iceland to Kazakhstan- Managing >2000 Distributors and Direct customers- Achieving targets in turbulence times of double-digit inflation and instability

Brussels Area, Belgium

• Leading fast growing Hygienic disposables business (Private labels and Branded) across Africa, Middle East and Asia.• Full ownership for P&L. Grew business double digits despite of challenging conditions• Leading multifunctional team of >1’000 individuals • Managing 4 production sites (Turkey, Algeria, Ethiopia, Pakistan).• Started-up Ontex China

Moscow, Russian Federation

• Full ownership for P&L. Grew business 3 times in 3 years, grew EBITDA few times.• Crisis management. Completely redesigned Go-2-Market Strategy. • Managed to relocate and enlarge manufacturing site in Russia • Start up Ethiopia including Legal Entity, the whole multifunctional team, Go-2-Market and building from “green field” manufacturing site in Ethiopia (Hawassa)• Overseeing Finance, Manufacturing, Sales, Supply Chain, Marketing, HR

Moscow, Russian Federation

• Leading fast growing spirits business. In 3 years multiplied sales, market share (achieve market leadership) and profit. Team 30 people• Go-2-Market complete re-design changing Distributor form Bacardi to Coca-Cola Hellenic• Full ownership for P&L. Overseeing Finance, Sales, Supply Chain and Marketing• Crisis management.

Moscow Region, Russian Federation

- Managing 46% of Company Sales via 8 Regional Distributors (> 2000 employees)- Negotiations and Business Planning with top regional customers- Developing local Trade Marketing programs to build P&G Brands

Moscow, Russian Federation

- Developed new Go-to-market Strategy including Promo funds management and Trade Marketing- New Marketing Store Loyalty program targeting Traditional Trade store owners and Sales Ladies- Distributors Operations Development with 16 Eastern Europe Distributors. Multifunctional Assessment and Joint Business planning - Deployed Shopper Based Design Standards – marketing guidance for Field Sales people - Led Master Data Transformation, Trade Terms, Merchandising

Johannesburg Area, South Africa

- Start up and manage distribution operations in eight countries, including South Africa, Namibia, Botswana, Angola, Zambia, Zimbabwe, Malawi, Mozambique- Led multifunctional team and develop Go-to-market strategies from inception through implementation for traditional trade channel.- Grew volume in South Africa 17% in single year, exceeding country growth;- Organized three symposiums for Southern and Eastern African Distributors and several training programs for distributor-owners and P&G managers.- Negotiated contracts with third-party partners and led them in development of location-specific standard operating procedures and business plans.

Moscow, Krasnodar, Russian Federation

- Managed five key Russian discounter chains (Magnit, X5, Kopeika, Dixy and Abbat) exceeding country’s average volume growth.- Led logistical project to move all discounters from distributors to direct shipments from P&G, increasing service level from 80% to 95% and simplifying processes; decreased lead time by two days and achieved significant cost savings.- Created, modified and facilitated training programs for more than 200 employees; received superior 4.9/5.0 rating from participants.- Developed “go to market” strategies for eight Fabric and Home Care Brands in three countries, including Russia, Ukraine and Belarus.- Conceived, developed and executed holistic marketing plan that touched 50,000 stores and helped increase sales by 25%.

Phd, Applied Mathematics

Thesis: “Computer Simulation of the Processes in Laser Optical Medical Tomography”

Master'S Degree, Finance And Financial Management Services

Executive Programm, Business Administration And Management, General