More than 12 years experience in venture business and startups. I launched ivi.ru, Gett, Amediateka, Moscow subway Wi-Fi and first Russion e-prescription platform Medicata.Now I am a Product and Marketing director at Medicata Company. Medicata is a first Russian E-rx platform, medtech startup. In addition, I perform three functions in our company: I act as a New Business Lead, Sales Manager and Head of Promotion. My role as Product Manager is to elaborate the product development strategy, oversee execution and drive revenue growth. I’m in charge of the Sales team and ensure its high performance. Moreover, my duties include building up relationships with key strategic partners and negotiating at the C-level.As for my role as a Start-Ups Project Lead, I have to coordinate their acquisitions and integration.Finally, in terms of developing new business areas my job is to elaborate and execute the sales strategy for new advertising and analytics formats for pharmaceutical companyes.
Medicata Erx Platform
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Chief Product And Marketing OfficerMedicata Erx PlatformRussia
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Chief Product & Marketing OfficerMedicata Erx Platform Jan 2019 - PresentLeading 3 verticals: Product Development, Marketing, Business Development & Sales.Achievements:Developed and released 10 new digital products for doctors, patients and pharmacistsLaunched 10 digital products in new markets i.e. pharmaceutical companies, clinics, pharmaciesAttracted over 50 new B2B clientsTurned Medicata into the most cited med-tech start-up on Russian media, with over 1,000 publicationsDeveloped a unique marketing channel and attracted more than 100,000 usersReduced the cost of user acquisition by 15 timesAchievements:Developed and released 10 new digital products for doctors, patients and pharmacistsLaunched 10 digital products in new markets i.e. pharmaceutical companies, clinics, pharmaciesAttracted over 50 new B2B clientsTurned Medicata into the most media cited med-tech start-up , with over 1,000 publicationsDeveloped a unique marketing channel and attracted more than 100,000 usersReduced the cost of user acquisition by 15 times
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Head Of MarketingMaximatelecom Jsc Dec 2015 - Jan 2019 -
Executive ProducerHome Of Hbo Oct 2012 - Dec 2015- Distribution of TV channels to the main telecommunication operators (Rostelecom, Akado, Beeline, NTV Plus, Tricolor, Orion express, MTS and others), packaging and creating special prices and offers. - Content promo for 50 main TV shows. PR and SMM campaigns. Regular distribution of information concerning new shows to more than 30 TV operators. Promo campaigns with multiple partners.- I produced and implemented the marketing strategy of co-promo campaigns with the Operators: TV-tuners subsidize, try&buy actions, agency sales stimulating, direct marketing campaigns, telemarketing, retail campaigns and trade promotion, events and special programs performance, content promotion.- I developed and implemented the marketing and sales strategy, performed the budgeting and business planning. I also produced the federal marketing TTL campaigns including TV, OON, digital, BTL, SMM and viral tools.- I produced and implemented the telemarketing strategy that attracted more than 150,000 new subscribers of the TV channel. I created speech cards, controlled telesales, motivated agents, successfully conducted negotiations for the purpose of obtaining subscribers base of the Pay-Tv.- I was also in charge for event management of exhibitions, clients and customers’ parties, film exhibitions, special projects and festivals. - Cooperation with content owners and distributors in marketing aimed at premium TV-series promotion as a new segment on the Russian entertainment large-scale market. - Promotion of Smart TV application. Co-promo campaigns with vendors (Samsung, LG), try & buy actions and special projects.- Applications promotion for Apple and Google Play.- Special projects for Amediateka.ru website promotion. Affiliate programs and special projects with Facebook, VKontakte, Yandex and Rambler/Afisha.Achievements: I attracted more than 300,000 subscribers of the TV channel; increased the telemarketing conversion by 300%. CAC decreased by three times.
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Marketing ManagerGettaxi Sep 2011 - Oct 2012- Internet Marketing: promotion of mobile applications in the AppStore, Google Play, work aimed at the website development, SEO, context advertizing (Yandex, Google Adwords)- PR: Operational management of media relations, media base creation, events arrangement- Sales promotions, special events, wow-marketing, working with coupon services- Event marketing (RIF + KIB, RIW, Premia Runeta, Tech Crunch, City Day, Victory Day and other mass events.- Ongoing contact with Gett Central Marketing (Israel office) and local Sales Department.Achievements: The successful launch of Gettaxi in St. Petersburg. In 2012 Gett won Runet Award and was voted the best Startup of the year. The successful launch of referral program and partners program. Periodical publications in the top Russian media including Forbes, Kommersant, Vedomosti and others (more than 50 publications per month). -
Marketing ManagerIvi.Ru Apr 2009 - Sep 2011- Internet Marketing of the company’s website and mobile applications- Communication campaigns management (PR, SMM, e-mail marketing)- Co-promo and special programs with partners (qip.ru, fotostrana.ru, 7days.ru, mamba.ru, kinopoisk.ru)- Events organization for B2B partners with the aim to support the client’s loyalty.- Development and execution of commercial-promotional activities for ivi+ (SVOD paid project)- Smart TV applications promotion. Co-promo and special projects with vendors.- Content promotion and multichannel communication management- Partner network creation, conducting business negotiations with partnersAchievements: More than 3 million reviews of the videos every month as the result of the partner network operation developed by myself; the Brand Awareness increased from 23% to 35%; the content promo strategy proved extremely successful. -
Marketing ManagerAlmacor Advertising Group May 2007 - Apr 2009
Veronika Borovleva Education Details
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IkraDigital Strategy -
Director Of Communications -
Школа Телевидения ОстанкиноПродюсер Кино И Телевидения -
Высшая Школа Бизнес-ИнформатикиМенеджмент В Сфере Управления Интернет-Проектами -
Advertising And Public Relation
Frequently Asked Questions about Veronika Borovleva
What company does Veronika Borovleva work for?
Veronika Borovleva works for Medicata Erx Platform
What is Veronika Borovleva's role at the current company?
Veronika Borovleva's current role is Chief Product and Marketing Officer.
What schools did Veronika Borovleva attend?
Veronika Borovleva attended Ikra, Higher School Of Economics, Школа Телевидения Останкино, Высшая Школа Бизнес-Информатики, Донской Государственный Технический Университет (Дгту).
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