Veronika Borovleva Email & Phone Number

Russia

Leading 3 verticals: Product Development, Marketing, Business Development & Sales.Achievements:Developed and released 10 new digital products for doctors, patients and pharmacistsLaunched 10 digital products in new markets i.e. pharmaceutical companies, clinics, pharmaciesAttracted over 50 new B2B clientsTurned Medicata into the most cited med-tech start-up on Russian media, with over 1,000 publicationsDeveloped a unique marketing channel and attracted more than 100,000 usersReduced the cost of user acquisition by 15 timesAchievements:Developed and released 10 new digital products for doctors, patients and pharmacistsLaunched 10 digital products in new markets i.e. pharmaceutical companies, clinics, pharmaciesAttracted over 50 new B2B clientsTurned Medicata into the most media cited med-tech start-up , with over 1,000 publicationsDeveloped a unique marketing channel and attracted more than 100,000 usersReduced the cost of user acquisition by 15 times

- Distribution of TV channels to the main telecommunication operators (Rostelecom, Akado, Beeline, NTV Plus, Tricolor, Orion express, MTS and others), packaging and creating special prices and offers. - Content promo for 50 main TV shows. PR and SMM campaigns. Regular distribution of information concerning new shows to more than 30 TV operators. Promo campaigns with multiple partners.- I produced and implemented the marketing strategy of co-promo campaigns with the Operators: TV-tuners subsidize, try&buy actions, agency sales stimulating, direct marketing campaigns, telemarketing, retail campaigns and trade promotion, events and special programs performance, content promotion.- I developed and implemented the marketing and sales strategy, performed the budgeting and business planning. I also produced the federal marketing TTL campaigns including TV, OON, digital, BTL, SMM and viral tools.- I produced and implemented the telemarketing strategy that attracted more than 150,000 new subscribers of the TV channel. I created speech cards, controlled telesales, motivated agents, successfully conducted negotiations for the purpose of obtaining subscribers base of the Pay-Tv.- I was also in charge for event management of exhibitions, clients and customers’ parties, film exhibitions, special projects and festivals. - Cooperation with content owners and distributors in marketing aimed at premium TV-series promotion as a new segment on the Russian entertainment large-scale market. - Promotion of Smart TV application. Co-promo campaigns with vendors (Samsung, LG), try & buy actions and special projects.- Applications promotion for Apple and Google Play.- Special projects for Amediateka.ru website promotion. Affiliate programs and special projects with Facebook, VKontakte, Yandex and Rambler/Afisha.Achievements: I attracted more than 300,000 subscribers of the TV channel; increased the telemarketing conversion by 300%. CAC decreased by three times.

- Internet Marketing: promotion of mobile applications in the AppStore, Google Play, work aimed at the website development, SEO, context advertizing (Yandex, Google Adwords)- PR: Operational management of media relations, media base creation, events arrangement- Sales promotions, special events, wow-marketing, working with coupon services- Event marketing (RIF + KIB, RIW, Premia Runeta, Tech Crunch, City Day, Victory Day and other mass events.- Ongoing contact with Gett Central Marketing (Israel office) and local Sales Department.Achievements: The successful launch of Gettaxi in St. Petersburg. In 2012 Gett won Runet Award and was voted the best Startup of the year. The successful launch of referral program and partners program. Periodical publications in the top Russian media including Forbes, Kommersant, Vedomosti and others (more than 50 publications per month).

- Internet Marketing of the company’s website and mobile applications- Communication campaigns management (PR, SMM, e-mail marketing)- Co-promo and special programs with partners (qip.ru, fotostrana.ru, 7days.ru, mamba.ru, kinopoisk.ru)- Events organization for B2B partners with the aim to support the client’s loyalty.- Development and execution of commercial-promotional activities for ivi+ (SVOD paid project)- Smart TV applications promotion. Co-promo and special projects with vendors.- Content promotion and multichannel communication management- Partner network creation, conducting business negotiations with partnersAchievements: More than 3 million reviews of the videos every month as the result of the partner network operation developed by myself; the Brand Awareness increased from 23% to 35%; the content promo strategy proved extremely successful.

Digital Strategy

Director Of Communications

Продюсер Кино И Телевидения

Менеджмент В Сфере Управления Интернет-Проектами

Marketing Specialist Diploma, Advertising And Public Relation