Verda Arisoy Email & Phone Number

Istanbul, Turkey

Responsible for designing, implementing Retail Business Strategy; supporting the executive team to take decisions, preparing Profitability & Productivity analysis, Performance Management analysis and presentations to sales network, Strategic Marketing prioritizations for Retail Business including Mass, Affluent, Platinum, Small Business client segments.• Improve the operational effectiveness and network transformation of the entire workforce and sales branches.• Prepare retail strategy summits based on emerging trends, expansion opportunities, competitive threats, and internal business process improvement.• Conduct market share and sector benchmarking analysis to support strategic decisions & sales network • Design new marketing strategies to increase profitability • Manage OKRs, performance management and target-setting processes.• Manage a team managers and associates, and coordinate with a retail network of 22 regions and 800 branches

Slovenia

(as Seconded expatriate from Yapı Kredi Bank to UniCredit Bank Central & East Europe Division)Responsible for designing, implementing, maintaining all retail products including deposits, mortgage & consumer financing, issuing card payment businesses, and marketing, business development and branding for mass and affluent segment• Steered Private, Affluent & Mass Segments and Card Issuing Business• Planned yearly marketing and sales budget for the network• Managed relations with Business partners including compliance, audit, treasury, risk departments • Took ownership of Acquisition - Retention- Attrition and Loyalty Business Models and Programs • Designed and executed Strategic Marketing Activities and Campaigns• Managed pricing and profitability KPIs and executing strategy priority-setting for Business • Addressed the risk, audit compliance, legal requirements within the Marketing Unit and conducted end to end process optimizations• Selected to Group’s CEE 2020 Program as Slovenia Retail Ambassador

Vienna, Austria And Milan, Italy

(as Seconded expatriate from Yapı Kredi Bank to CEE Division)Responsible for implementing Group level strategic retail projects.Consultant to UniCredit Russia Retail Head (Joint head of ‘Special Task Force’ with Head of Marketing & Segments in Russia):• Launched New Affluent Service Model with: sub segmentation, communication & branding, customized welcome packages, sales tool implementation and performance monitoring tool • Designed and implemented new Business Model for Credit Cards to re-launch card business• Implemented new branch formats according to the needs of micro market analyses:2 Golden Branches • Re-launched Small Business Service with new segmentation and new acquisition machine• Designed new Incentive Scheme System for Retail to achieve Net Profit target with new KPIs • Took active role in Network Transformation Plan: Defining ideal Network coverage for each micro market area and sizing of the Network according to the new Service Models/ formatsConsultant to UniCredit Romania Retail Head:• Designed and Implemented Network Development and Optimization Projects: 14 Golden Branches for Affluent and Small Business – 14 Small size Branches- 25 without front desk branches put in place.• Created sales tools for reporting and performance analyses• Designed and implemented commercial campaigns and initiatives for retail branches and new branches

Istanbul, Turkey

Retail Business Unit, New Branch Sales Network Strategic Marketing Planning and Performance Management Manager• Led budgeting and commercial planning of 230 new branches and new regions in the largest retail expansion project nationwide• Monitored progresses and performance KPIs of the new branches. • Designed and implemented marketing campaigns to acquire new customers and traffic building activities.• Designed and planned tactical monitoring tools to increase sales activities in new branches.• Designed and implemented affluent projects, portfolio management processes.

Istanbul, Turkey

Responsible for supporting performance KPIs and improvements for 4 Regions, 350 BM and 1300 RMs• Implementing sales strategies to support regions& branches for market share and profitability targets• Active role in establishing the branch network management department from scratch; supporting 13 regions and more than 600 branches serving 3 million mass and affluent customers• Responsible for leading, direct coaching, promoting, training, sales activities for the branch network• Manages sales team to ensure sales growth and profitability • Active contribution in the “Change and Restructuring Project”• Responsible for private, governmental and university salary payments initiatives• Following up market dynamics and making feasibilities to grow organic and regionally

Istanbul, Turkey

Responsible for investment products• Managing and maintaining the product shelf for investment products • Launching and executing the sales campaigns for branches• Managing and Involving trainings for sales team • Coordinating Relations to promote marketing and sales activities with Ak Investment, Ak Asset Management, Ak Insurance, managing common sales campaigns• Selected to and participated in a Sabancı PLC Exchange Program in London, England

Executive Mba, Business Administration And Management, General

Bachelor Of Business Administration (Bba), International Relations And Affairs

Ankara Üniversitesi Siyasal Bilgiler Fakültesi Uluslararası İlişkiler