Vered Halperin Email & Phone Number

Marketing Manager - Timely Project: Establish Marketing Infrastructure (reported to the CEO)• Lead marketing strategy, including program, characterization and brand identity, work with the selected branding agency• Target audience-focused marketing in B2B arenas, including definition, communicating channels, data cleansing and more• Management and direct responsibility for executing work plan, manage budget, create collaborations and build a mini-site for market differentiation• Create value - customer experience, content production, product development, seminars and curriculum initiation and planning

• Formulated marketing strategies to create differentiation and increase revenues• Managed marketing activities and budget - Built and implemented marketing work plans - Initiated and managed cross-organizational processes, including advertising management, launches, intra-organizational communications - Event management: franchise events, launches• Digital asset management: company website, social media, digital activity: SEO, PPC, digital marketing, lead generation• Ongoing management of external partners: advertising agency, PR, digital, innovation and branding• Promoted strategic plans to support business growth

Israel

• Built a business strategy to create differentiation, expand target audience and improve value proposition• Drove strategic plans, aimed at increasing business growth and supporting new launches• Managed marketing activity and budget - Managed Facebook activity, multiple collaborations, marketing in POS, conferences - Matrix management of marketing plans vis-à-vis sales and customer service departments, management of external vendors - Launched customer satisfaction surveys, managed resulting action plans• Formulated organizational processes to support launches, updates and control• Managed a team of 20 employees - built a work calendar, monitored performance, recruitment and training

Israel

• Planned and managed brand strategy - led a strategic plan to identify and implement brand identity (internally and externally)• Developed visual language, including implementation (screen, digital, within the organization)• Brand management – initiated and led internal and external organizational processes on the visual and content levels• Formulated marketing strategies for program brands and management• Managed and led special projects - responsibility for communication with advertisers: presented broadcasting schedules and advertising tools, mailing, advertising campaigns, launched 'Yamiz' website

Israel

• Overall responsibility for market share, revenue and brand image in the Russian, Arab, Orthodox and national-religious sectors• Formulated marketing strategies and related plans - Managed budget, led cross-organizational processes - Identified needs, built value propositions by target audience, developed and maintained long- term relationships - Planned and managed campaigns and sales promotions, including analysis and monitoring - Responsibility for visibility in POS - Ongoing management of external vendors• Formulated and implemented marketing communication strategies- planned and guided communications activities (ATL/BTL and sales promotions)• Managed external interfaces, negotiated and worked via-a-vis commercial and media entities• Managed a team of product managers

Israel

• Set strategic plans and strategies, targeted strategic customers, developed and maintained long- term relationships• Targeted and analyzed potential markets and target audiences, identified custom solutions, built MOB and managed budget• Launched new products, presented marketing analyses, including competitive analyses, presented recommendations and plans to Company's management• Worked with multiple internal interfaces, negotiated and worked with suppliers

Israel

• Helped formulate and implement marketing/advertising strategies (including 3rd generation launch in Israel)• Planned and implemented communication activities: ATL, BTL, POS, DIRECT and internal organizational activities• Ongoing work with advertising and media agencies• Negotiated with external suppliers, managed collaborations with commercial companies• Planned and managed budgets, including monitoring

Mba In Business Management, Business Administration And Management, General

Ba In Business Management, Marketing And Finance Major