Verena Lukas Email & Phone Number

New South Wales, Australia

Byron Bay, New South Wales, Australia

Byron Bay, New South Wales, Australia

As Marketing & Digital Manager, I ensure that all marketing, communications, and activations align with the brand's image, leading a team of marketing professionals to execute a cohesive marketing and digital strategy. My responsibilities include:- Developing an omni-channel marketing strategy and campaigns across all touchpoints- Creating seasonal GTM calendars- Leading campaign and content production in collaboration with Creative Directors- Overseeing collaborations, events, and promotional activities- Managing a team of specialists in Marketing, PR, Social Media, E-Commerce, Graphic Design, and Content Creation- Forecasting and managing marketing and e-commerce budgets in line with company goals- Guiding e-commerce buying, merchandising, and markdown strategies- Coordinating with external digital and PR agencies

Byron Bay

As the E-Commerce & Digital Marketing Manager at Thrills, pre-Covid I implemented innovative digital strategies which saw online revenue grow by over 90% YoY. During Covid, we focussed on on optimising Average Order Value, Returning Customer Rate and Customer Lifetime Value, resulting in another 128% YoY growth. I also led the development and digital strategy for the brand's US expansion, resulting in 230% YoY growth in the first year. Throughout, I emphasised sustainability messaging and continued to drive KPIs and revenue growth despite challenging post-Covid conditions.E-commerce:- Managed website, product, and apps, conducting research to identify opportunities for UX and functionality enhancements- Project managed agencies on website builds and development projects- Implemented strategies for cart analysis, recovery, and exit capture to improve customer experience- Ensured consistent messaging and storytelling across all digital platforms and customer touch points- Supported implementation of e-commerce buying, merchandise and markdown processes- Managed and optimised e-comm budgets with focus on improving ROIDigital Marketing:- Developed and executed a comprehensive digital strategy in line with the overall brand direction- Managed campaign planning, content strategy, customer loyalty programs, and advocacy initiatives- Oversaw budget planning, social media and influencer strategy, and email marketing campaigns- Analysed and optimised data related to sales, traffic, customer acquisition, and engagement for reporting and forecasting purposes- Stayed up to date with the latest developments in digital marketing and e-commerce technology, making informed recommendations for the business

Byron Bay

In this role, I focused on strategic and creative campaign planning, developing digital marketing and advertising campaigns, and advising clients for lifestyle and fashion brands. Key responsibilities included:- Transforming businesses into brand experiences through strategic campaign planning- Coordinating cross-functional teams for campaign production, including graphic design, web development, content production, media management, and email marketing- Analysing and reporting consumer data from various platforms to inform campaign strategies- Conducting market research to identify opportunities and predict future trends- Advising clients on marketing elements such as product mix, pricing, advertising, sales promotion, and distribution channels- Delivering presentations and workshops for clientsAreas of focus:- Content Marketing: Collaborating with SEO to create audience-centric content strategies and concepts- Email Marketing: Developing and executing integrated email campaigns with personalised and automated processes- Social Media Management: Creating and implementing social strategies, including content plans, acquisition campaigns, competitions, social ads, and reporting- Influencer Management: Identifying, organising, and executing influencer campaigns aligned with brand image

Munich, Bavaria, Germany

Junior Advertising Manager, I coordinated and created media concepts and sales promotion measures to achieve revenue targets for VOGUE.de and AD-magazin.de. My responsibilities included:- Developing innovative marketing concepts and unique client proposals across digital and print landscapes- Creating native advertising content, such as advertorials, social media, and video formats- Conceptualizing content-focused digital storytelling campaigns- Translating customer briefings into brand-aligned website and product solutions- Supervising trainees and coordinating cross-functional teams for campaign production- Conducting market research to identify opportunities and predict digital trends- Advising executives and clients on digital advertising strategies- Collaborating with the product development team to enhance the website's digital offerings- Supporting and leading outside sales teams to effectively promote and sell digital products- Presenting sales pitches to customers and agencies- Analysing and reporting user data via Google Analytics and Salesforce

Sports marketing and sales- Website/social media analysis and following optimization- Competitor and market analysis (online appearance)- Event planning- creation of marketing documents (media kits, customer presentations)Disposition and buying