- Translate a vision into a coherent sales and marketing strategies.- Create and manage market and competitor analysis programs.- Coordinate sales activities with other departments.- Prepare and submit plans, budgets, progress reports and annual sales reports.- Develop and conduct sales campaigns, as well as marketing and promotional plans- Identify new online marketing opportunities and trends.- Determine the demand for products. - Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities, improving product packaging, coordinating new product development.- Track and evaluate sales/marketing initiatives. - Meet with clients or in-house staff to determine marketing needs.- Network to create and develop appropriate relationships within the industry.- Responsible for client and partner acquisition and retention.- Perform consumer research- Manage the redesign of the company website. Write informative and effective search engine optimized copy for the website and external blog postings.