V2 Digital was created to do things differently. We accelerate the digital next for leading brands – driven by outcomes, unleashed by technology and powered by humans.We are a digital native consultancy focused on outcomes and value. V2 re-defines digital models, re-invents experiences and builds intelligent platforms, all underpinned by modernised ways of working.V2 operates at speed with a mindset focused on agility, creativity and innovation - underpinned by deep technical expertise across design, engineering, data, software development, program leadership and talent advisory.

Builders After Dark is a monthly meetup event hosted in Melbourne, hosted at the AWS APJ Builders Studio at 555 Collins Street.There is a range of lightning talks at each meetup, which include discussing IoT, smart devices and hardware inventions powered by Cloud technology. The aim is to bring technology enthusiasts together to share ideas, learn from each other and collaborate on exciting real-world projects.For those Melbournites interested in creativity, experimentation and innovation, join us at Builders After Dark.

Contino is a digital transformation consultancy, unlocking measurable business value for large global enterprises through the adoption of Cloud, Data Platforms and DevOps. In this role I developed and executed a comprehensive marketing strategy in service of our company strategy, which resulted in delivering double digit growth all whilst fostering a strong workplace culture. Marketing stands shoulder-to-shoulder with its key internal stakeholders; Sales - Where Marketing supported a healthy sales pipeline through improved brand consideration via effective Account-Based Marketing, measurable performance and ROI, delivered effective sales enablement tools including multiple public case studies and building brand awarenessAlliances - Managed an integrated approach to partner marketing activities (both internal and external) with cloud service providers (AWS, Google and Microsoft)Talent and People - Amplified the Contino talent brand in market through awareness initiatives to help attract top tech talent and helped to build a strong internal culture through internal marketing campaigns As part of the Executive Leadership team I provide input in to our strategic direction, sales strategy, people & culture strategy, financial performance, partner strategy and our overall Go to Market strategy.

Arq Group is a leading digital professional services ASX listed business, delivering tech solutions to Enterprise businesses like Qantas, ANZ and RioTinto as well as 500,000 SMBs. Accountable for strategically and commercially leading the Enterprise Marketing division - driving marketing-led business transformation, building brand awareness and consideration, event management and activations, delivering lead generation and sales enablement initiatives.

Netregistry was acquired by its largest competitor, publicly listed Melbourne IT Group. During this time as CMO my focus was on brand and marketing strategy. With 12 brands competing in an increasingly commoditised market, a clearly defined brand strategy was supported by the Board and implemented. During which time, the SMB business was transformed from a domains and hosting provider to Australia's leading digital marketing solutions partner.

As a strategic and results oriented senior marketing professional I manage the Netregistry Group's Marketing activities across all brands, both retail and wholesale. My broad range of experience spans multiple disciplines including; strategic planning, brand development, and website management to direct marketing (both acquisition and retention) and search marketing strategy. In this role I have driven the transformation of brand and business strategies into compelling marketing programs that have delivered to business objectives. Brands with the Netregistry Group include Netregistry, TPP Wholesale Ziphosting, PlanetDomain, NETT magazine, NETT School, Netfleet and Reach Accounting.

In this role, I focused on leveraging online marketing, website usability and high performing campaigns to satisfy business objectives and meet sales targets for both retail and wholesale segments. Achievements included: • Maximising the ROI from our customer relationships whilst increasing acquisitions to meet growth objectives. • Developed and manageed online marketing channels to achieve business objectives, namely improved efficiencies in online display, search engine optimisation, pay-per-click and social media. • Contributed to the strategic development of the 2011 Annual Marketing Plan and the achievement of the 2010 and 2011 sales and growth targets

Supervise all outbound communications as well as manage projects for strategic improvement for all brands within the Netregistry Group.Achievements included: • Initiate and oversee the completion of a pro-active and efficient communication framework• Implemented an ongoing churn analysis and improvement of retention statistics• Project management of new service and product lifecycles, to the point of handoff to ICT

In-house Australian publicist for the fashion label Willow. In this role I focused on communications in preparation for SS06 New York Fashion Week and AW06 New York Fashion Week as well as running a promotions event releasing the SS06 show to Australian Press.