Nutrition Integrated is a specialist market, category and product insights company focused on sports and active nutrition. I was their first marketing hire and responsible for all aspects marketing, however my main focus was social media, events and branding.I streamlined the social media activity, putting a structure in place to ensure a good mix of content was posted, that built on, and improved existing engagement rates and follower numbers. This included launching a monthly newsletter and building subscribers to over 1300 in 9 months.Ensured that the events calendar was fully populated with monthly client events as well as quarterly webinars targeting potential clients. I honed the launch, invite and promotion of these to ensure continually growing attendance figures.NI had undergone a rebrand prior to my appointment, however this mainly consisted of a logo and colour scheme. I took this as a starting point and built a suite of materials from a number of targeted sales documents to a strong identity for social media, email and event materials.

Chiumento is an HR consultancy that specialises in outplacement and talent management services. Reporting directly to the MD I was the sole marketer at Chiumento, with full ownership and responsibility of all marketing activity. I have spent my six years focusing on creating a strong brand and implementing a growth strategy to boost sales.Key responsibilities and achievements• Web & SEO - I had ownership of the website and successfully relaunched chiumento.co.uk in June 2017, and again in July 2022. I worked on all aspects from branding, design, SEO and content creation to building the site.• Content & Social media - prior to my appointment blogs were posted sporadically on a variety of subjects. Since joining I implemented a content plan that encompasses blogs, videos and graphical posts to help boost engagement. Topics became focused on the interests of our target audience. This increased focus improved engagement levels on LinkedIn from 0.2% to 6.6%.• Branding - as sole marketer at Chiumento I was the brand guardian. I inherited an outdated brand, which I streamlined. Creating consistent logo, tone of voice, an updated style and complimentary colour schemes. To ensure consistency across the group I offered help and advice on all external content from pitches and presentations to webinars.• Sales Support – I became increasingly involved in the new business process. Working to improve the content and design of proposal documents and helping to produce engaging and memorable pitch presentations.

During my time at Hays I worked my way from executive to management level where I was responsible for a team of five. My team ran over 400 events a year and produced content across online, email and printed platforms, including our 200+ page annual report into salary and recruiting trends across the UK.• Thought leadership – a key part of the Hays marketing strategy was the production of thought leadership reports on various recruitment and skills related topics. My team produced around 10 of these each year and worked on all aspects from research, result analysis, content creation and liaising with design to writing content for all promotional activity such as email, web, PR and events. • Content – I was responsible for the ongoing content plan across all platforms. Working with the internal teams I devised and produced web, email and social media content to increase general awareness of, and engagement with Hays, as well promoting key campaigns, ensuring that messages were adapted to suit each channel and audience.• Printed materials – created and updated all Hays branded sales collateral. I implemented a regular audit of all materials so they were fit for purpose and put in place adaptable templates to ensure consistency while allowing for personalisation• Events - managed the team of two events executives who ran over 400 events a year. These ranged from small round tables and breakfast seminars to large conferences and award ceremonies.• Team Management – managed a team of five

To reflect the reorganisation of the wider Hays business to a regional management structure, I moved to a regional role and I was responsible for all marketing activity within London. As per previous roles at Hays this was varied and took in all aspects of marketing including:• Planning & budgets – Creation of annual marketing strategy and tactical plans. Monitoring of spend against budget to ensure effective use of funds.• Communications – Effectively articulated strategic marketing plans into deliverable campaigns. Liaised with all members of the campaign team internally and externally to ensure effective and efficient delivery, in line with deadlines and brand guidelines.• Digital – Managed all online marketing for each SBU including e-mail campaigns, website content, SEO reporting and optimisation of online advertising and jobboards. This included copy writing, creating design briefs and tracking responses. • PR & events – Ensured that sponsorship of events and awards as well as attendance at exhibitions were fully maximised via the implementation of multi-media marketing plans. I organised numerous events throughout the year ranging from breakfast seminars with 100+ attendees to smaller scale round table discussions. • Advertising – Dealt with all advertising including working with media agency to negotiate contracts and managing internal departments to ensure that copy and design were as effective as possible.• Research – Worked closely with research and PR teams to devise and roll out research projects. • Direct marketing – Projects included UK distribution of the Hays Journal to top 2,000 clients, plus smaller ad-hoc letters and mailers.

Following a promotion the remit of my role increased. I took control of all marketing activity for 8 business units ranging from legal and HR to marketing and retail, as well as running a number of national Hays wide projects such as promoting our outplacement, assessment and careers advice services. I was involved in all aspects of marketing from sales collateral and research reports to digital marketing, PR and events.

I was responsible for two specialist business units within Hays (HR and Procurement) and ran all the marketing activity on both a strategic and day to day basis. I worked with the Marketing Manager and Business Directors to devise and manage yearly marketing plans and budgets.

Main responsibilities & duties:• National Promotional Campaigns - Managed promotions from concept to result analysis and reporting. Ran customer promotions that increased sales by over 100%. Last major campaign reached £1 million in incremental net growth.• Marcom Materials – Worked with European marketing for the production of central marcom tools and with local UK agencies for bespoke customer literature and direct mail. In-house design of general promotional and marcom material using Quark Express.• The Philips Lighting Academy – Launched and implemented national training program, attended by over 250 customers at various regional locations. I was involved from the initial European concept meetings to full local launch program including producing PR, marcom materials and event organisation.• Customer Presentations – Presented on a regular basis to both customer and end users such as Tesco and Virgin on both general lighting (hour long demonstration) and product information.• Budget Management – Responsible for four national account budgets and for the Lighting Academy ensuring that all promotional activity was completed within budget and with the best value for money.• Sales Support – For eight regional and four national account managers. General administrative support plus attending trade shows and exhibitions, running small product training sessions and presenting updates at all sales meetings.

Key responsibilities and achievements:Order Handling - Dealt with all customer enquiries and orders ranging from £250 to £250000. Responsible for the largest retail account (Asda) Staff Training - Developed training scheme and trained all staff on new computer package and acted as first port of call for all technical problems.Staff Management - Directly responsible for 4 members of staff, gaining invaluable managerial experience