Verity Blake Email & Phone Number

London, Greater London, Gb

London, Greater London, Gb

Hook, Hampshire, Gb

Owning and executing short and long term go-to-market strategies for new and existing BCA buyer products, including all product launches and feature releases. Partnering closely with product teams to understand features and enhancements. Taking the technical product language and simplifying into customer benefits, solutions and value propositions. With the aim of driving adoption and ROI.Leading on all product communications and integrated end-to-end campaigns to optimise customer engagement and satisfaction. As well as using customer feedback to improve the customer lifecycle with education initiatives to drive retention and help shape the customer journey. Developing and owning product marketing plans that align with BCA goals and objectives.

Hook, Hampshire, Gb

Key Roles including:• Acting Product Marketing Manager owning the app marketing strategy from planning to implementation for BCA mobile applications from launch through the lifecycle, partnering with product teams in an agile development environment. Promoting app releases across the full marketing mix; email, video, web and retail POS to drive acquisition and retention, engaging with key stakeholders to drive it forward. • Working closely with product management and development teams to understand new product features, enhancements and solutions to translate into go to market strategies, initiatives and stories. Using customer and market data/insights to optimise customer journey and user experience e.g. email and social campaigns, SMS, walk through videos and help guides. • Leading on high profile end-to-end campaigns from inception through to execution, creating compelling value propositions and detailed communication plans. Working with agency partners to design eye-catching creatives for multi-channel marketing, whilst maximising budget and ensuring delivery of daily campaign objectives and ROI through monitoring and data analysis. • CRM marketing management for BCA loyalty card programme, designing and implementing engaging membership collateral and communications, both online and offline with the aim of driving repeat purchase, upselling to next card level and increasing brand loyalty. Working with key stakeholders to optimise user journey, monitor buyer sentiment and increase loyalty.

Guildford, Surrey, Gb

Identifying new and emerging digital opportunities, improving SEO, website content, and social media management. Creating and delivering integrated online campaigns within budget to support marketing strategy, generating an increase in traffic whilst enhancing customer relationships and building brand.• Brand ambassador for Farnham Sixth Form College implementing effective marketing and communication plans across the full marketing mix whilst working with a range of stakeholders. Summary of Key Achievements:• Initiating PPC Facebook advertising to promote courses and events, this increased expression of interest in courses, engagement with brands, and attendance at events by 40%. • Identifying new and emerging digital opportunities encouraging lead generation. Integrating Eventbrite ticketing into websites enabling users to pre-register attendance at events and e-commerce for taster courses. Resulting in an increase of 50% over a year in attendance at events.• Identifying through Google Analytics an increase in visitor traffic via mobile and tablet over a six month period of 30% each month. Recommending the College introduce a mobile website to improve web content for the increase in users. Researched design and executed with the Web team to implement. • Scoping and implementing three successful Twitter profiles for each college brand, which increased brand awareness in the local and wider community, encouraging customer voice, and customer insight.

Education record

Mental Health First Aider, Mental Health

Cam Diploma In Digital Marketing, Digital Marketing Essentials And Digital Marketing Planning

Cim Diploma In Marketing, Guildford College

Btec Hnd Travel And Tourism Management