Verity Blake work email
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Verity Blake personal email
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I’m an experienced Senior Product Marketing Manager passionate about technology, digital commerce and innovation and how they can help customers and their businesses. I have a proven track record in successfully bringing new products and feature releases to market with impactful and creative go-to-market strategies. Creating compelling content to fuel the acquisition, engagement and retention of new and existing customers. I have over 9 years’ experience leading on highly effective and creative multi-channel marketing campaigns, storytelling and sales enablement that drive adoption, product growth, and revenue. I have a great product mind-set and enjoy collaborating with product teams to define product features, development and improve the customer lifecycle. Enjoying taking these technical products and translating them into clear, concise benefits and feature I’m a determined self-starter with a growth mind-set and love being creative, bringing energy and enthusiasm to everything I do. I’m an excellent communicator and thrive in cross functional teams. I have the ability to work in a fast paced, high growth environment with strong multi-tasking and organisation skills. My expertise includes:* B2B/B2C Marketing* Go-To-Market Strategies* Product Launches/Feature Releases * Campaign Management * Messaging and Positioning * Email Marketing – Salesforce Marketing Cloud* Content Marketing* Customer Acquisition / Loyalty* Digital / Social Media Marketing * Storytelling * Website CMS Management* Project Management* Digital and Social Media Marketing* Sales Enablement
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Senior Product Marketing ManagerAdaptavist Mar 2023 - PresentLondon, Greater London, Gb
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Product Marketing ManagerAdaptavist Jan 2022 - Mar 2023London, Greater London, Gb
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Product Marketing ManagerBca Marketplace Feb 2020 - Dec 2021Hook, Hampshire, GbOwning and executing short and long term go-to-market strategies for new and existing BCA buyer products, including all product launches and feature releases. Partnering closely with product teams to understand features and enhancements. Taking the technical product language and simplifying into customer benefits, solutions and value propositions. With the aim of driving adoption and ROI.Leading on all product communications and integrated end-to-end campaigns to optimise customer engagement and satisfaction. As well as using customer feedback to improve the customer lifecycle with education initiatives to drive retention and help shape the customer journey. Developing and owning product marketing plans that align with BCA goals and objectives. -
Campaign Specialist And Acting Product Marketing ManagerBca Marketplace Sep 2014 - Feb 2020Hook, Hampshire, GbKey Roles including:• Acting Product Marketing Manager owning the app marketing strategy from planning to implementation for BCA mobile applications from launch through the lifecycle, partnering with product teams in an agile development environment. Promoting app releases across the full marketing mix; email, video, web and retail POS to drive acquisition and retention, engaging with key stakeholders to drive it forward. • Working closely with product management and development teams to understand new product features, enhancements and solutions to translate into go to market strategies, initiatives and stories. Using customer and market data/insights to optimise customer journey and user experience e.g. email and social campaigns, SMS, walk through videos and help guides. • Leading on high profile end-to-end campaigns from inception through to execution, creating compelling value propositions and detailed communication plans. Working with agency partners to design eye-catching creatives for multi-channel marketing, whilst maximising budget and ensuring delivery of daily campaign objectives and ROI through monitoring and data analysis. • CRM marketing management for BCA loyalty card programme, designing and implementing engaging membership collateral and communications, both online and offline with the aim of driving repeat purchase, upselling to next card level and increasing brand loyalty. Working with key stakeholders to optimise user journey, monitor buyer sentiment and increase loyalty.
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Digital And Marketing CoordinatorGuildford College Group Jan 2012 - Jul 2014Guildford, Surrey, GbIdentifying new and emerging digital opportunities, improving SEO, website content, and social media management. Creating and delivering integrated online campaigns within budget to support marketing strategy, generating an increase in traffic whilst enhancing customer relationships and building brand.• Brand ambassador for Farnham Sixth Form College implementing effective marketing and communication plans across the full marketing mix whilst working with a range of stakeholders. Summary of Key Achievements:• Initiating PPC Facebook advertising to promote courses and events, this increased expression of interest in courses, engagement with brands, and attendance at events by 40%. • Identifying new and emerging digital opportunities encouraging lead generation. Integrating Eventbrite ticketing into websites enabling users to pre-register attendance at events and e-commerce for taster courses. Resulting in an increase of 50% over a year in attendance at events.• Identifying through Google Analytics an increase in visitor traffic via mobile and tablet over a six month period of 30% each month. Recommending the College introduce a mobile website to improve web content for the increase in users. Researched design and executed with the Web team to implement. • Scoping and implementing three successful Twitter profiles for each college brand, which increased brand awareness in the local and wider community, encouraging customer voice, and customer insight.
Verity Blake Skills
Verity Blake Education Details
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Product Marketing Alliance -
Mental Health First Aid EnglandMental Health
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Cim | The Chartered Institute Of MarketingDigital Marketing Essentials And Digital Marketing Planning
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Cim | The Chartered Institute Of MarketingGuildford College
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Guildford College Of Further And Higher EducationBtec Hnd Travel And Tourism Management
Frequently Asked Questions about Verity Blake
What company does Verity Blake work for?
Verity Blake works for Adaptavist
What is Verity Blake's role at the current company?
Verity Blake's current role is Senior Product Marketing Manager - ScriptRunner.
What is Verity Blake's email address?
Verity Blake's email address is ve****@****ail.com
What schools did Verity Blake attend?
Verity Blake attended Product Marketing Alliance, Mental Health First Aid England, Cim | The Chartered Institute Of Marketing, Cim | The Chartered Institute Of Marketing, Guildford College Of Further And Higher Education.
What skills is Verity Blake known for?
Verity Blake has skills like Event Management, Email Marketing, Digital Marketing, Social Media Marketing, Event Planning, Marketing Communications, Marketing, Social Media, Online Marketing, Marketing Strategy, Online Advertising, Management.
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