Verity Viola-Heir Email & Phone Number

London, Gb

City Of London, England, United Kingdom

City Of London, England, United Kingdom

Mayfair, London, United Kingdom

Adamson & Partners, part of the Ignata Group, is a boutique executive search firm for the Intellectual Property and Legal sectors. My role was to design, implement and optimise a professional marketing strategy which included channel selection, content creation, design, and partnership management to help restore revenue growth. I managed all international marketing including digital content, social media, events, and print collateral, in addition to managing and developing the company's website.

London, England, United Kingdom

A short contract role in Quintain Living’s Marketing team. Quintain Limited is a property investment and developer which focuses on urban regeneration in London districts. This temporary role to supported a corporate rebrand by administering their Salesforce platform, and quality checking their new marketing materials for accuracy and compliance with new brand guidelines.

City Of London, United Kingdom

Aston Lark is one of the UK’s top five independent Chartered Insurance Brokers operating in 30 regional locations with a turnover in excess of £60m. Within this role, I planned, implemented, managed and monitored marketing campaigns for the Employee Benefits, Financial Institutions and Risk Management & Claims teams. Some of my notable achievements included:• Devising comprehensive marketing strategies to drive organic growth including client ‘win-back’, ‘cross-sell’ and ‘up-sell’• Leading projects including the design and launch of an online calculator tool for Key Person insurance premiums.• Supporting the marketing of events and online webinars and brokering sponsorship and partnership opportunities.• Creating original and innovative content to drive in-bound leads for the Employee Benefits division.• Developing and monitoring concise and consistent data insights and KPIs for management reporting.

City Of London, United Kingdom

The Law Society of England and Wales is the professional association representing solicitors across England and Wales. It provides services and support to solicitors, as well as being a sounding board for law reform. As Marketing Executive, I marketed paid-for events, online webinars, training courses and publications. Some of my key responsibilities and successes included:• Achieving above average bookings and revenue for all of my allocated events in the company’s financial year 2018/19.• Creating and delivering marketing campaigns that promoted events, webinar and publications.• Developing and sending HTML email marketing templates through the Concep email platform.• Creating compelling marketing literature including oversight and review of copywriting and design.• Reporting event attendance and developing campaign performance and improvement strategies.• Assisting event managers to develop compelling events by advising on market interests.• Supporting colleagues through peer-review of marketing materials and provided detailed feedback on campaign ideas.• Managing individual campaign budgets including discretionary expenditure and cost/benefit optimisation.

Canary Wharf, London, United Kingdom

Thomson Reuters is a multinational media conglomerate. As New Business Executive, I used a range of social media and digital marketing tools to convert leads into customers. The key to my success was my ability to identify and segment key customer personas and to clearly and concisely communicate product benefits. I generated £500k in revenue by:• Developing effective messaging for email marketing campaigns that nurtured leads and triggered engagement.• Using available CRM data to best effect by actively developing market segments and targeted messaging.

City Of London, United Kingdom

As an Account Manager for Instantly, I was responsible for providing bespoke consultancy services to a range of market research and creative agencies. I generated approximately $140k in revenue and my responsibilities included;• Enabling and running research projects for clients using Instantly’s online and mobile panels.• Creating bespoke proposals and quotations to facilitate quantitative, qualitative, and ethnographic research.• Assisting the project management team with maintaining effective client relationships, conveying feasibility between stakeholders and overseeing the successful delivery of projects.

City Of London, United Kingdom

As an Account Executive for Mintel International Group, I facilitated projects for large household and personal care companies and generated approximately £70k in new business through brand awareness and lead generation activities. My role entailed:• Providing an in-depth understanding of customer behavior to improve product development.• Developing and executing marketing campaigns through social media and email platforms.• Facilitating bespoke research insights and topics for clients.• Building a pipeline of leads worth approximately £250k for the account management team.

London, United Kingdom

As Graduate Sales Executive for The Blake Organisation, I engaged with external stakeholders to encourage them to promote their business within our publications through paid online and print advertising. • B2B sales of advertising and editorial space for publications. • Liaised with C-level executives to advocate the benefits of coverage for their business.

Provided campus tours, worked in the office and assisted projects in the local community to promote the university’s brand, giving me knowledge of brand awareness and perception.

Bachelor Of Arts (Ba), English

Activities and Societies: President and Founder of Oxford Brookes Creative Writing Society, Student Ambassador, Student Representative.

Short Course, Start Writing Fiction

A Levels, English Language, Drama And Theatre Studies, And English Literature

Notable achievements - Achieved near 100% in 3 modules of my English Language A level, Outstanding Achievement Award 2008 in English.