Michael Verlatti Email & Phone Number

Daytona Beach, Florida, US

• Spearheads the planning, logistics, and installation of next generation digital out of home (DOOH) networks using cutting-edge screens equipped with artificial intelligence software. Engages in strategic planning and.
• Built an 11-member operations team capable of planning, organizing, transporting, installing, and managing all facets of DOOH hardware and deployment projects.
• Served as key operational leader for creating an advanced AI-based mobile security solution for pop musician’s U.S. tour. Assisted with designing technology, determining set up, loading database with targeted profiles.
• Enhanced performer’s safety on tour by successfully identifying multiple known predators and notifying security; this was the first time this type of technology had been effectively used in this manner in the U.S.
• Led the development and deployment of a mobile fleet of high-definition video boards for use at NASCAR events at 36 of 38 events throughout the United States.
• Directed the permanent installation of 310 digital screens at 32 minor league baseball stadiums; surveyed stadiums for optimal installation locations, designed custom mounts for hardware, and supervised onsite setup.

• Founded and launched business focused on technology development and deployment and event production. Consulted with clients to design state-of-the-art technology solutions including apps, RFID, motion-driven kiosks.
• Designed high-quality hospitality assets for NASCAR events. Planned layout and look of available space, rented furniture and equipment, and managed onsite setup and teardown.
• Created speed meeting software for NASCAR empowering the organization to digitally manage corporate partner meetings at quarterly business-to-business roundtables; leveraged algorithm to automatically sort and pair B2B.
• Implemented company’s proprietary iPad application to deliver sales and marketing materials to Las Vegas Motor Speedway sales representatives in an easy-to-use platform.
• Built strong business relationships with software developers and programmers to meet unique client needs and design custom hardware and software solutions.
• Wrote, recorded, edited, and published video series highlighting NASCAR’s official partners.

• Devised strategic plans, marketing initiatives, and short- and long-term sustainability strategies for event experiences spanning live entertainment, experiential activations, special events, and opening ceremonies..
• Advised and supported JHE president in growing business from 7 employees to more than 80 employees.
• Managed all marketing efforts including monthly newsletter, press releases, social media presence, and blogs while emphasizing strong client relationships through quality and consistent service.
• Enhanced personnel management through mentorship of employees, creation of a health and wellness program, hosting of monthly town hall meetings and bi-yearly management retreats, and development of a new employee.
• Supervised sales team and coached members on strategies for strengthening and retaining existing client relationships as well as capturing new business.

• Managed multi-million-dollar experiential activation programs for Nextel, Sprint, Indy Car, DeWalt, and NASCAR.
• Produced private concerts for Bon Jovi, Red Hot Chili Peppers, John Legend, Tim McGraw, and other performers.

Daytona Beach, Florida, US