Marketing And Communications Manager
CurrentObjective: Turn YY Vertical's ambitious vision into reality through a powerful marketing and communication strategy- Global Marketing and Communication Strategy: Develop a comprehensive strategy aligned with growth and branding objectives- Brand Identity and Visual Identity: Strengthen, design, and deploy the brand's identity and visual identity to enhance its market recognition- Team Structuring: Build a high-performing marketing and communication team from scratch-… Show more Objective: Turn YY Vertical's ambitious vision into reality through a powerful marketing and communication strategy- Global Marketing and Communication Strategy: Develop a comprehensive strategy aligned with growth and branding objectives- Brand Identity and Visual Identity: Strengthen, design, and deploy the brand's identity and visual identity to enhance its market recognition- Team Structuring: Build a high-performing marketing and communication team from scratch- Structure and Scalability: Develop and implement processes, guidelines, and playbooks to optimize internal communication and productivity- Multi-Channel Go-To-Market Deployment: Co-develop and execute GTM plans for launching new products or services across multiple channels (B2B, D2C, Marketplace)- Pro Team and Ambassadors: Create and manage a Pro Team (athletes, coaches, physiotherapists) to promote the brand and increase its influence in the industry- TradeMarketing: Co-establish trade marketing strategies to optimize relationships with commercial partners Show less
