Led go-to-market for Google Play Pass globally, an apps and games subscription service.

Lead strategy around promotional initiatives that help increase user retention and drive buyer growth for Google Play.

• Managed the global, cross-vertical launch of Play for Families; operated as project manager to define timelines, manage stakeholders, and ensure successful launch at Google I/O’15• Defined the consumer experience across Apps & Games; partnered closely with engineering to build internal tools used for merchandising the Play for Families store and trained 30+ regional merchandisers globally• Led strategy for promotions on Play / Families store; worked with business development and product to execute promotions

Gmail Sponsored Promotions (GSP)• Led cross-functional global team driving go-to-market strategy scaling GSP into one of the fastest growing betas, increasing revenue by 150% YoY and advertiser adoption by 200% YoY• Launched GSP internationally across 11 markets, introduced the new ad format in the “promotions” tab, and monetized Gmail on mobile with GSP• Trained 300+ Account Managers globally on pitching, implementing and optimizing campaigns; managed a team of four to support implementation of campaigns globallyMobile Google Display Network (GDN) and Location Targeting• Established mobile GDN as a focus area for display, increasing revenue by ~100% YoY; led an external webinar (400+ attendees) and presented at SES (300+ attendees) educating clients on mobile remarketing• Improved AdWords location targeting and reporting offering; partnered with product to launch both location targeting based on demographics and geographic reports to measure effectiveness of location extension targeting

• Analyzed Google’s display business to identify opportunities for growth; built dashboards topromote optimization and evaluate performance of GDN relative to competitor networks

• Ran quantitative analyses for healthcare clients to assess opportunity for products in new markets, track quarterly product share, and forecast revenue for new product launches• Built a customer database compiling data from multiple sources to increase efficiency of sales teams; worked with developers to ensure rapid and accurate implementation