Yu-Wei (Verna) Wang Email & Phone Number

Taipei City, Taiwan

Led an innovative product team in the development of new products.

- Led a 4-member team composed of visual and product designers, with expertise ranging from junior to mid-level to senior roles.- Evaluated and enhanced the capabilities and skills of the design team, providing them with necessary training and mentorship.- Recruited suitable design candidates with the company’s new objective.

Taipei City, Taiwan

Led the redesign of the homepage to improve user engagement and interface usability.

- Acted as the lead designer within the App Squad, responsible for interface and experience design for product refactoring projects. Leveraged data and user feedback alongside the team to gain a deeper understanding of issues during planning, utilizing Design Sprints to brainstorm ideas and discuss iterative objectives.- Created flowcharts and developed user-friendly interface designs consistent with the brand style, while employing prototype testing for user interviews to swiftly incorporate feedback.- Established design guidelines, enhancing systematic design processes, and engaged in regular discussions with engineers and designers to make adaptive refinements.

- Responsible for UI/UX design across web and mobile applications.- Collaborated with the team to execute A/B testing, selecting interface designs that catered to user habits and integrated development strategies.

- Responsible for designing UI/UX for both the consumer and merchant sides of the App and Web platforms.- Led projects focused on user experience testing, leveraging Google Analytics behavior analysis to identify issues and plan testing initiatives. Analyzed results to make interface and process enhancements, leading to the successful inclusion of the app in Google Play's recommended app rankings due to significant improvements in user interface.