• Provide overall strategic PR counsel to clients.• Translate client business needs into communications action steps with solution-oriented focus.• Provide counsel and strategy for branding, reputation management and integrated marketing; embraces and understands the principles of integrated marketing communication.• Initiate cross cultural communication strategy and help brands to penetrate the market with effective platforms and methods.• Responsible for budget management on accounts and stays ahead of budget issues and is proactive to ensure account profitability.

• Government appointed role for censorship• Produce the report and rate/evaluate the films and videos based on local social context for public

• Manage the marketing strategies for two brands (Easyway、Meetfresh) under the company. • Lead development and execution of marketing programs and optimise opportunitiesacross different channels and consumer touch-points to drive awareness• Support overall product strategy and innovation, including product development from concept ideation, package design and commercialization. • Leverage qualitative and quantitative consumer insights to help shape product and communication strategy • Work with sales teams to develop segment led marketing initiatives and support business sales growth along with profit via campaigns through targeted mediums• Engage in social media to improve brand royalty and reach out the new customers. Monitors and engages with fans. Keeps the calendar full of posts. Run marketing promotions and campaigns requiring coordinated actions across social profiles.

• Create and deliver a media strategy that collaborates with marketing, PR and advertising campaigns within the agreed budget• Plan, develop and implement PR strategies to increase the brand awareness • Manage the social media marketing strategy and create social media campaigns• Build and engage the social media community ( Facebook, Twitter, LINE, Plurk, and Weibo) to increase brand recognition and drive traffic to clients’ websites.• Achieve frequent, timely and positive media coverage across all available media.• Develop and drive PR / reputational programs to lift positive brand profile via media relations and trade focus• PR crisis management and set up media response plan• Maintain relationship with media, bloggers, and influencersNotable Achievement: Successfully re-introduced Reebok into Taiwan market through a creative campaign which changing perceptions of Reebok as an out-of-date sports label and positioning it as a relevant brand to a new generation of consumers.1 The integrated PR, social media, events and advertising campaign ‘No Pants Day’ not only captured the attention of the country but also increased in-store traffic by 150% and driving EasyTone sales by 20% in the following month. This landmark campaign was shortlisted in 2011 Spikes Asia Awards. http://www.spikes.asia/winners/2011/pr/entry.cfm?entryid=600

• Lead news team and delegate tasks • News anchor for daily TV news programme• Host TV and radio shows (Finance & Entertainment) • News correspondent for CCTV China.• Provide complete, accurate and compelling coverage of both anticipated and spontaneous news for TV, radio and online media.• Generate ideas for stories and features and follow leads from the police, the public, press conferences and other sources. Seek out and investigate stories via contacts and interview people in a range of different circumstances and building contacts to maintain a flow of news. • Reporting, news/feature writing, editing and filming