Vernesa Ćutuk

Vernesa Ćutuk Email and Phone Number

Lifecycle marketing | CRM | Freelance | Fractional CRM @ CV Consulting AB
Stockholm, SE
Vernesa Ćutuk's Location
Stockholm, Stockholm County, Sweden, Sweden
About Vernesa Ćutuk

⚠️You don't have time, resources or knowledge to level up you CRM?⚠️You don't know how CRM can generate business revenue?⚠️Your marketing automation tool is not used efficiently or you need a new one?⚠️You want to start personalising with a 360 customer perspective, but you don't know how?⚠️Your CRM KPI:s are not aligned with business KPI:s?Hi 👋 My name is Vernesa Cutuk and I specialize in helping companies level up their CRM efforts, improve retention and reduce churn. With experience from both large corporations and mobile app startups across industries such as telco, pharma, gaming, publishing and health.I will help you:• audit your MarTech stack • get your CRM to create real business revenue • level up your business to a personalized journey-based approach• increase productivity with automations• implement effective analytics tools and tracking/measuring results of your CRM • get short term results with long-term vision.With following results:• up to 4X your revenue• 3 X your retention• complete customer journey mapping for your specific business• free up manual work with automations• efficient use of CRM tools or helping you replace existing• execute personalized 1:1 journeys.Whether you are an e-com or a mobile app, starting from scratch or you want to take your CRM to the next level, I offer hands-on fluff-free no BS advice adapted to your specific needs and CRM maturity.By focusing on key business performance indicators (KPIs) such as:• Daily/monthly active users (DAU)/ (MAU)• Conversion rate optimization (CRO)• Engaged users/engaged session per user• Customer lifetime value (CLV)• Retention rate• Churn rate. As you see it’s a mix of engagement and revenue KPI:s; my goal is to get REAL VALUE of your CRM that will directly impact business results without worry about tangible outcomes.🏆Proud wins in my professional journey:• Key contributor of implementation of a new MarTech stack with Blueconic (CDP) and Salesforce Marketing Cloud at one of the biggest Swedish Telcos • Executed a complete guide and educated 12 brand managers in effectively using marketing automation system Active Campaign for a large Nordic publishing company• Completely revamped CRM strategy and marketing automations at a Swedish health and fitness subscription app and reached 4X revenue uplift from CRM and email/push/inapp campaigns.Let’s get some real results from your CRM. 📩 Contact me in DM, book time in calendly or send an email: vernesa.cutuk@gmail.com

Vernesa Ćutuk's Current Company Details
CV Consulting AB

Cv Consulting Ab

View
Lifecycle marketing | CRM | Freelance | Fractional CRM
Stockholm, SE
Employees:
1
Vernesa Ćutuk Work Experience Details
  • Cv Consulting Ab
    Lifecycle Marketing | Crm | Freelance | Fractional Crm
    Cv Consulting Ab
    Stockholm, Se
  • Cv Consulting Ab
    Crm & Retention Consultant | Marketing Automation Specialist | Freelance
    Cv Consulting Ab Sep 2023 - Present
    My goal is to help businesses get REAL VALUE of their CRM and lifecycle marketing that will directly impact business results.Feelance assignments:-> Nov 2023 - present - CRM, retention & lifecycle marketing - Gaming, surveys & financial rewards - App+Web-> Okt 2023 - Apr 2024 - CRM & Growth - Employment platform - Web -> Okt 2023 - Dec 2023 - Marketing automation - Health & wellnessWhether you are an e-com or a mobile app or a business, start up, scale up or muture company that wants to take your CRM to the next level, I offer hands-on fluff-free no BS advice adapted to your specific needs and CRM maturity.I will help you:• up to 4X your revenue uplift• 3X user retention • free up manual work with automations• efficient use of CRM tools or helping you replace existing• complete customer lifecycle marketing and journey mapping• execute personalized 1on1 campaigns to improve retention and reduce churn.📩 Send me a DM or email to: vernesa.cutuk@gmail.com or book a 30 minutes session in my calendly to discuss more.
  • Sleep Cycle
    Crm Marketing Manager
    Sleep Cycle Feb 2022 - Aug 2023
    Results: up to 59,7% OR, 33% CTR & 5,9% CR Revenue uplift CRM campaigns: up to +78%• Operationally and strategically responsible for delivering CRM OKR:s • Manage and execute CRM journeys and campaigns in Leanplum (aquired by Clevertap)• Create segments, personalisation and develop data points in collab with product and developers• Develop custom email, push and in-app messaging design system• Create and implement targeted/segmented/triggered campaigns, lifecycle messaging, retention/reactivation activities, cross-sell/upselling and churn reduction strategies across different channels• A/B-test, optimise and report on campaigns and their performance
  • Aller Media Ab
    Marketing Automation Specialist
    Aller Media Ab 2021 - 2022
    Results: succesfully educatated 12 brand managers in Active campaign tool + doubled the OR & CTR for Femina, Allas, Elle brands.• Implemented Active campaign tool with MarTech engineers• Educated and created training materials for brand maangers in Active campaign• Create segments and personalisation and develop data points in collab with developers• Develop emails designs adapted to the publishing industry standards • Create and implement targeted/segmented email campaigns, lifecycle messaging, retention/reactivation activities, cross-sell/upselling of physical newspapers • A/B-test, implement NPS insights and optimise web traffic from email campaigns
  • Telia
    Marketing Automation Specialist
    Telia 2018 - 2021
    Results: Improved campaign perfomance up to 43% OR, 26% CTR, 5,3% CR• Manage and execute journeys and campaigns in Salesforce Marketing Cloud• Create segmentation in Blueconic (CDP) • Develop dynamic and personalized email campaigns in SFMC • Create and implement triggered/segmented email journeys, retention/reactivation activities, cross-sell/upselling, anti-churn activities for mainly Telia TV customers (product updates, holiday campaigns etc)• Create and optimize inbound recommendations for web and app• A/B-test, optimise and report from email campaigns
  • Telia
    Media And Marketing Project Manager
    Telia 2016 - 2018
    Results: Constinuous yearly maximized return on brand and media investments• Project management of advertising and media negotiation• Change and senior stakeholder management • Execution of structured RFP process and agency performance evaluation
  • Tele2
    Marketing Project Manager
    Tele2 2013 - 2016
    Results: Constinuous maximizing return on advertising and production agency investments• Project management of advertising and media negotiations• Change and senior stakeholder management • Execution of structured RFP process• Agency performance evaluation, reporting and optimization
  • Pir - Procure It Right Ab
    Senior Management Consultant
    Pir - Procure It Right Ab 2010 - 2013
  • Johnson & Johnson
    Project Manager
    Johnson & Johnson 2007 - 2010

Vernesa Ćutuk Education Details

Frequently Asked Questions about Vernesa Ćutuk

What company does Vernesa Ćutuk work for?

Vernesa Ćutuk works for Cv Consulting Ab

What is Vernesa Ćutuk's role at the current company?

Vernesa Ćutuk's current role is Lifecycle marketing | CRM | Freelance | Fractional CRM.

What schools did Vernesa Ćutuk attend?

Vernesa Ćutuk attended Berghs School Of Communication, Northwestern University, Södertörn University, Vrije Universiteit Amsterdam (Vu Amsterdam), European-University Viadrina, Trailhead By Salesforce.

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