Vernesa Ćutuk Email & Phone Number

Stockholm, Se

My goal is to help businesses get REAL VALUE of their CRM and lifecycle marketing that will directly impact business results.Feelance assignments:-> Nov 2023 - present - CRM, retention & lifecycle marketing - Gaming, surveys & financial rewards - App+Web-> Okt 2023 - Apr 2024 - CRM & Growth - Employment platform - Web -> Okt 2023 - Dec 2023 - Marketing automation - Health & wellnessWhether you are an e-com or a mobile app or a business, start up, scale up or muture company that wants to take your CRM to the next level, I offer hands-on fluff-free no BS advice adapted to your specific needs and CRM maturity.I will help you:• up to 4X your revenue uplift• 3X user retention • free up manual work with automations• efficient use of CRM tools or helping you replace existing• complete customer lifecycle marketing and journey mapping• execute personalized 1on1 campaigns to improve retention and reduce churn.📩 Send me a DM or email to: vernesa.cutuk@gmail.com or book a 30 minutes session in my calendly to discuss more.

Results: up to 59,7% OR, 33% CTR & 5,9% CR Revenue uplift CRM campaigns: up to +78%• Operationally and strategically responsible for delivering CRM OKR:s • Manage and execute CRM journeys and campaigns in Leanplum (aquired by Clevertap)• Create segments, personalisation and develop data points in collab with product and developers• Develop custom email, push and in-app messaging design system• Create and implement targeted/segmented/triggered campaigns, lifecycle messaging, retention/reactivation activities, cross-sell/upselling and churn reduction strategies across different channels• A/B-test, optimise and report on campaigns and their performance

Results: succesfully educatated 12 brand managers in Active campaign tool + doubled the OR & CTR for Femina, Allas, Elle brands.• Implemented Active campaign tool with MarTech engineers• Educated and created training materials for brand maangers in Active campaign• Create segments and personalisation and develop data points in collab with developers• Develop emails designs adapted to the publishing industry standards • Create and implement targeted/segmented email campaigns, lifecycle messaging, retention/reactivation activities, cross-sell/upselling of physical newspapers • A/B-test, implement NPS insights and optimise web traffic from email campaigns

Results: Improved campaign perfomance up to 43% OR, 26% CTR, 5,3% CR• Manage and execute journeys and campaigns in Salesforce Marketing Cloud• Create segmentation in Blueconic (CDP) • Develop dynamic and personalized email campaigns in SFMC • Create and implement triggered/segmented email journeys, retention/reactivation activities, cross-sell/upselling, anti-churn activities for mainly Telia TV customers (product updates, holiday campaigns etc)• Create and optimize inbound recommendations for web and app• A/B-test, optimise and report from email campaigns

Results: Constinuous yearly maximized return on brand and media investments• Project management of advertising and media negotiation• Change and senior stakeholder management • Execution of structured RFP process and agency performance evaluation

Results: Constinuous maximizing return on advertising and production agency investments• Project management of advertising and media negotiations• Change and senior stakeholder management • Execution of structured RFP process• Agency performance evaluation, reporting and optimization

Growth Marketing

Through interactive lessons and hands-on real case weekly projects we applied different tools, growth strategies and methods in group.

Social Media Marketing Specialization

Management of social media strategies, expansion of online audience and establishment of social brand in 5 courses by participating.

Master Of Business Administration (M.B.A.), Marketing

Erasmus Exchange Programme, Marketing And Business

Erasmus Exchange Programme, Marketing

Salesforce Marketing Cloud