In today's digital-centric era, the essence and reputation of a brand are intricately woven with the customer experiences it delivers. At Customer Shastra, my co-founding team and I are steadfastly committed to guiding businesses through this complex digital tapestry."Customer Shastra" isn't just a name – it's our philosophy. While "Customer" represents the indispensable clients and consumers we serve, "Shastra" – a Sanskrit term (शास्त्र) – alludes to a profound doctrine or guiding principle. Our company's raison d'être is to amplify the realm of customer service and experience through the dynamic lens of AI and ML technologies.At the heart of Customer Shastra, data isn't merely a metric; it's a narrative. It chronicles stories, ignites journeys, and paves the way for brand transformation. Our adept team, filled with fervour and expertise, ensures that these narratives translate into tangible success for our clientele.Our Specialized Offerings Include:Social Listening & Analytics: Navigate the vast ocean of social discourse with our precision-targeted Social Listening tools. Complemented by our analytical acumen, we guarantee a vantage point that's unparalleled in insight and foresight.Advanced ORM Solutions: Harnessing the prowess of state-of-the-art AI tools and the discernment of seasoned professionals, we deliver Online Reputation Management services that safeguard and uplift your brand's digital stature.Our unwavering faith in the game-changing capabilities of AI and Machine Learning drives us to consistently elevate customer experiences, setting benchmarks that others aspire to reach.Our robust team, spanning 40 professionals, graces the metropolitan hubs of Mumbai and Bangalore. Moreover, our adaptability empowers us to curate a tailored presence anywhere across India's expanse. With over two years of industry presence, we've fostered partnerships with diverse sectors, from FMCG to Consumer Durables and NGOs.www.customershastra.com.

CRM & Analytics Journey • Run a CRM program for one of the oldest and largest consumer goods company in India. Focus being on customer data, married transaction & delivery information to design opportunities to engage, cross and upsell• Engaged with SQL developers to start thinking engagement opportunities thru data to keep the business active• Immersed in transaction data understanding for one of the largest jewellery brand owing close to 100 Stores in the India and the International market. The objective was clearly drive engagement leading to repeat purchase there by increasing sales. The opportunities were so diverse as different locations displayed different trend which had to relate to different campaign executions• Operating a unique CRM program for a large Hindi new channel operating of Gurgaon, the base is 4.8 million strong with over a 1.5 Cr interactions with the program / channel • Defining actions through synergies between interaction data and BARC data to define a program pattern for the editorial teamCES / Social Journey • CES (Consumer Engagement services) – The new buzz words contributing towards the new age CRM• Set up award winning, bespoke 24/7 OMNI channel consumer engagement centre for Nestle India • Set up is operationally active, managed a team of 80 and PNL for 3 years with meeting over 95% of the agreed KPIs • Work with centralized business teams across all brand team to embed Social Listening, Content Analysis, Influencer Marketing, and Community Management into the Social Media strategies of these team• Currently setting up a 24/7 Social Engagement and Command centre for a large foods manufacturer headquartered out of bangaloreKantar Analytics formerly known as Gain Theory

Spearheaded the direct marketing and online marketing strategies for Right Choice magazine, involved end to end management from business planning to delivery and evaluation. Core responsibility was to ensure delivery of business targets (acquisitions) within deadlines and measure the rate of success. • Driven CPA models across digital platforms contributing to 85% of the overall acquisitions. • Monthly acquisition were scaled 10 times through the introduction of digital campaigns. • Set up automated data and business process that managed the scale at 98% error free ratio. • Build an in-house Customer Management application that could track Consumer Lifecycle linking with the preferred mode of communication and payment patterns (as it was subscription / annual model) • Set up and operationalized an analytics team for right choice to drive data and customer intelligence to improve campaign performance and content relevance for the content team including various other reports• Lead the team for the redesigning of the Right Choice Magazine website, which had improved features, functionality and UI which would enable existing customers a better user browsing experience• The redesigned website improved stickiness of existing subscribers; increased - page view per visits by 200% - product searches by 10X and time spent on the website by 3 times • Successfully launched Right Choice Mobile application on the Android Google store and iOS Platforms• Managed the Google Analytics and Social media campaign across Twitter, facebook and youtube

I was responsible for New Business Development & Account Management across Digital, Direct, and Data disciplines for multiple brands. The brands handled by me were Right Choice, Kingfisher Airlines, Kingfisher Holidays, Birla Sunlife Insurance, FILA, Proline Fitness and Green Dynamics.My key responsibilities included implementing 360* customer communication for the clients, conceptualizing and implementing product marketing and launch strategies, overseeing all marketing collaterals, channel, internet presence, promotions, etc which are customer touch point channels and analyzing the prevailing trends in the market which involves assessing the consumer preferences and habits for directing all the marketing efforts and strategies towards client’s advantage.

A crossroad where data and marketing converge Build and led a Customer Integrated Marketing team that was responsible executing and managing “Data lead marketing campaigns” for brands such as Mahindra & Mahindra (Auto), ARBL Retail – More., Westside, Birla Sun Life Mutual FundsKey responsibilities at Cequity were to head new business pitches along with managing business relationships of existing clients by helping them grow their business through data insightsDay to day operations involved in understanding of brands business objectives and information data provided by them, later, translating data insight to executable communication campaign to achieve the desired goalsCampaigns were executed across platforms of Digital, Direct Marketing, SMS and In-Store

Specialized in digital marketing strategy, communication and execution while at Tribal DDB. Achieved tremendous success in attaining brands business objective by developing and implementing client centric initiatives across web and social media platformsResponsible for • Delivery of Website / Microsites from conceptualization to execution (Clients: Idea Cellular, UBI, LIC, Reliance Net Connect) • Developing and executing online media strategies to generate visibility for products, generate leads and manage the lead management system (Client: LIC) • Cross Platform Integration between Mobile and Social media (Clients: MTV Roadies, Idea Cellular Walk When You Talk campaign) • Social media strategies and application development across platforms of facebook and twitter (Clients: MTV Splitsvilla, Roadies and Economic Times)

Responsibilities included developing the team in Mumbai to handle business for the Western region. Position also required the identification of potential new business opportunities and cultivation of key existing businesses to meet up yearly targets. Executed Retail and Customer loyalty programs for DKT International, Launched Palm Treo 750 in India with and event and a large online media campaign. Planned and executed online media campaigns across brands (Clients: Standard Chartered, DKT International, Geojit BNP Paribas, Palm Treo)

Working as an Account Group Head in iContract which is a Direct Marketing division of Contract advertising, I lead a team of 14 people. My portfolio encompasses of brands like of HSBC Bank and AMC, DNA, Bharti AXA, and Sa Re Ga Ma. Me and my team directly responsible for delivering communication strategies across Digital and Direct Marketing platforms and plan for marketing campaign for all our brands to achieve their business objectives. We also work closely to deliver relevant and ongoing marketing communication to their customers and their backend sales team to sell their products effectively. One integral part of our jobs is to pitch for new business and acquire a large share of their business.

Worked as a Business Analyst for the Gap Inc portfolio, in the Analytics division of GECIS. The portfolio consisted of sub brands like Banana Republic, Old Navy and Gap. Worked on a database of 17 Million and growing. Translated raw data/information into logical, economical and practical Direct Marketing strategies, there in creating campaigns for prospecting, building relationships and nurturing existing customers to help brands cross sell and up sell.

The first phase of my professional career nurtured by in-depth and diverse advertising disciplines such as Direct Marketing, Digital Marketing, CRM and Events Marketing.Used Online marketing platform to drive performance campaigns across and brands with varied objectives, would plan, analyses and monitor campaigns. Build tell-calling CRM systems for PSI across 4 locations in India. Worked on RFM and other data analysis for Shoppers Stop. Clients: ICICI Bank, Cadbury Temptations, Shoppers Stop, Baazee (now Ebay), TTSL, PSI, HDFC Bank, Templeton