Vernon J Hoff Email & Phone Number

Edmonton, Alberta, Canada

Edmonton, Canada Area

Side business consisting of, but not limited to:-Web Design-Graphic Design-Video Editing-Photography-SEO-Online Marketing-Commercial Consulting-Social Media

Edmonton, Canada Area

-Developing and implementing a cohesive marketing plan to increase brand awareness-Setting current and long-term goals for internal teams-Designing and reviewing the Marketing budget-Building relationships with media and stakeholders through creative PR strategies-Actively monitoring all marketing campaigns and improving them when necessary-Prioritizing marketing projects and allocating resources accordingly-Conducting market analysis to identify challenges and opportunities for growth-Providing guidance and ideas to organize effective marketing events-Participating in the quarterly and annual planning of the company’s objectives-Tracking our competitors’ activities -Website Design and implementation of online social media marketing - www.biomeddisposal.com-Online lead generation through social media marketing.-Managing and tracking sales opportunities through the sales process and notations in Dealersocket CRM.-Identifying and managing relationships with key decision makers and influencers with strategic partners.-Meeting or exceeding sales targets through assigned sales revenue targets and KPIs.-Effectively leading a team of 7 and assisting colleagues to leverage the skills of the team as needed-Coordinating and assisting in leading sales team meetings to include logistics, sales strategy, agenda creation, and resource management.-Performing other job-related duties and responsibilities as may be assigned from time to time.

Edmonton, Canada Area

*Branch Closed post acquisition -see attached* -Managed all aspects of branch operations including distribution, customer service, sales and administration. -Developed clear strategic sales vision and coached team members on successful implementation through regular training, coaching and mentorship. -Fostered stronger relationships with customers and vendors leading to more effective go to market strategies.-Developed quarterly & annual revenue forecasts, financial objectives and business plans to support sales targets and to expand company market and reach. -Managed budgets, met financial goals and metrics, and created new marketing and sales programs. -Assessed market conditions and identified current and prospective sales and growth opportunities in Reno and new build applications.-Strategic initiative implemented to successfully overcome competitive market pricing and position the company to deal more competitively in low-rise new construction for cellular PVC siding.-Managed relationships with contractors and/or installation companies including regular meetings, lunch & learns and on-site training.-Improved the presence and visibility of the Edmonton branch and increased gross revenue.-DRP system implementation and complete restructuring of the entire warehouse (30,000sf).

Edmonton, Alberta

*Laid Off*-Directed all operational aspects including warehouse operations, distribution operations, customer service and purchasing of distribution inventory and order requirements.-Met or exceeded monthly/annual goals and metrics by managing a $5M+ budget.-Brought out the best in our team and increased moral by providing ongoing training, coaching, development and motivation. Monitored and assessed ongoing performance of 5 team players.-Located areas of operation that required improvement and proposed corrective actions that met challenges and leveraged sales growth opportunities. -Assessed local market conditions and identified current and prospective major account sales opportunities.-Managed major accounts, prepared quotes based off takeoffs obtained from blueprints provided by the client. Provided ongoing local and site support when necessary.-Prepared and submitted vendor purchase orders; verify receipt of items; authorize payment by forwarding receiving documentation to Accounts Payable. -Monitored sales records and current stock levels to determine an effective seasonal inventory stocking strategy. -Negotiated and administered contracts with numerous suppliers & vendors.-Visited vendor’s facilities and distribution centers to examine and gain product information.-Regularly reviewed catalogs, industry periodicals, directories, trade journals, and Internet sites to locate necessary goods and services.-Attended meetings, trade shows, conferences, conventions and seminars to promote our business and network with industry professionals.-Performed complete warehouse reorganization, implemented cycle counts and reduced slow moving & obsolete inventory by over 70%.

Edmonton, Canada Area

•Oversee activities of the branch and team members while delegating individuals to perform tasks effectively based on their skills and roles. Monitor and assess performance of 6 employees.•Maintain superior customer relations and service. Field customers concerns and recommend solutions for resolution. Routine visits to projects to evaluate level of customer satisfaction. •Research, document and maintain a working knowledge of the products, prices and service standards of competitors. •Direct all order desk/inside sales activities and oversee administrative support to outside sales activities. •Promote and conduct the sale of product(s) for key accounts to meet or exceed minimum sales-related targets. Routine visits to project sites to evaluate level of customer satisfaction.•Management and control of branch accounts receivable, including collection and enforcement of credit policies. •Proper implementation and application of policies and procedures using best practice standards.•Developing goals and implementing branch activities to achieve those goals. •Analyzing branch budget to identify budgetary requirements and make recommendations.•Monitor branch expense levels and ensure that corrective action is taken to control/reduce costs.•Completion of weekly/monthly reports to keep senior management apprised of branch activity•Managed a personal annual budget of $1M+ with complete financial oversight, expense analysis, inventory evaluation, and revenue forecasting.

Edmonton, Canada Area

*Sold business*-Ground up business – $0 to $4.5M+ annual sales in 5 years. -Successfully structured company best practices, policies, and procedures resulting in dramatic improvements in the areas of vendor selection, contract management, capital expenditures and staff development.-Performed the hiring, training and scheduling of 12 employees. Defined job responsibilities as dictated by our organization's ever-changing business needs.-Acquiring new clients through various methods of creative marketing. Online advertising, Canvassing, fax/email flyer distribution, trade shows & follow-ups with existing clients.-Employee recruitment including interviews, hiring & dismissal as required.-Inventory management & level control based on current sales projections.-Performed scheduled Pre /post project site inspections for quality management purposes.-Communicated with clients through each step of project to ensure expectations are being met.-Designing & implementation of advertising (Yellow Pages, Print Advertising, Online, Corporate website)-Creation and marketing of corporate website.-Control and manage accounts receivable, including collection and enforcement of credit policies, invoice payments, payroll, data entry & day-to-day operations.-Review the financial reports and performance of the company. Monitor expenses levels and ensure that corrective action is taken to control/reduce costs.

Certificate, Business Management Modules

Dipoma, Graphics And Web Design, 90 Gpa

Adobe Suite (Photoshop, Illustrator, InDesign), Microsoft Suite Level 1,2,3