Vernon Lindholm Email and Phone Number

Offset Coffee is a Los Angeles based coffee company founded in 2018. Offset was developed with the idea to share world class coffee, without pretension, inspired by Los Angeles culture. Offset operates several retail locations throughout LA, a coffee roastery, catering operation, wholesale coffee program for other businesses, coffee consulting, coffee equipment sales, and mobile pop ups.

SBRG owns and operates restaurant concepts.

Responsible for:- Planning and executing promotional events throughout the Northern California market- Partnering with local and national advertising and public relations agencies to maximize brand exposure- Distilling Toyota’s International Olympic partnership to a local level- Supporting Motorsports events throughout the region including NASCAR and NHRA- Leveraging relationships with local NHL, NBA, MLB, and NFL teams to connect with customers

Responsible for the performance of 11 dealerships in the San Jose Metro market. Previously responsible for 13 dealerships in the Sacramento Metro market.- Consistently generated $500,000,000+ annually in wholesale vehicle revenue- Comprehensive knowledge and training on Toyota vehicle allocation system- Analyze dealership inventory and allocation earnings to provide optimal product mix for specific markets - Work with top dealership management to develop processes for sales efficiencies and procedures- Key priorities include the attainment of sales goals, wholesale of vehicles, inventory management, and communicating and administrating Toyota goals, programs, and polices while identifying and communicating sales initiatives and opportunities in each dealer market.

- Proficiency in Google Analytics & Google AdWords- Worked with team to lead Digital Learning Laboratory at YouTube HQ for 58 Toyota dealershipsResponsible for:- Toyota & Scion dealer website performance / optimization- Reputation Management - Social Media strategies- Website and Marketing analytics- Toyota Dealer Marketing Covenant compliance- Lead Management Processes- Ensuring a consistent marketing message between Tier 1 (National), Tier 2 (Regional), and Tier 3 (Dealer) agencies and organizations

- Led the District to a YOY increase in vehicle sales of over 12% in 2013- Increased vehicle accessory sales over 15% in 2013Responsible for:- 28 dealerships in San Jose Metro, San Francisco Metro, East Bay, and Central Valley- Primary role is to be the key point of contact for all dealer and district Scion related activities and coordinate activities with dealers to increase Scion sales and brand awareness- Responsible for Toyota and Scion digital marketing strategy for all assigned stores- Expected to provide leadership by demonstrating good organization skills and time utilization by applying the managerial skills of planning, implementing, reviewing and motivating at both the regional level and the dealership level- The detail of this responsibility includes wholesale allocation, covenant compliance, customer satisfaction, brand marketing, fixed operations, facility requirements, and dealer grass roots marketing

Responsibilities include:- Worked directly with a total of 28 dealerships in 3 geographical areas, including the San Jose Metro market (the largest in Northern California)- Communicating and administering Toyota policies, procedures and philosophies with Toyota dealers to ensure and maximize customer satisfaction/retention- Maximizing the sale of genuine Toyota products through dealers while maintaining dealer purchase loyalty and smooth product supply to Toyota owners- Counseling with dealership management regarding the profitability, customer satisfaction and proper operation of dealership departments within the assigned district- Personal interaction with customers to counsel on technical and/or warranty concerns- Partner with Vehicle Sales Dept to allocate and wholesale new vehicles to franchise dealers- Collaborating with various departments in the Region including Merchandising, Business Management, Dealer Facilities, Franchise Renewal, Vehicle Distribution, Customer Retention, and eCommerce to achieve collective Regional goals

Responsibility for:- All vehicle sales reporting and forecasting in the Region- Collaborate with Management to set vehicle sales objectives for dealers- Analyze Dealership, District, and Regional sales performance- Ad hoc reporting for Staff and Executive Management- Support field staff in day to day functions

Responsibility for:- Tracking, reporting, and forecasting sales for parts and service- Administration of sales promotions- Coordination of dealership staff and management training sessions- Ad hoc projects for Executive Management

Program Manager with responsibility for:- Identifying and building business cases for new product opportunities- New product development- Competitive analysis- Sales forecasting- Pricing of new products- Vendor/supplier relationship management- Collaboration with Engineering, Procurement, and Logistics personnel

Worked on several key projects including:- Business lead on CRM application design- New vehicle customer case manager- Reporting and analysis of operational metrics- Kaizen projects

Responsibilities included:- Interfacing with customers and dealers- Negotiating offers to retain customers and build brand advocacy- Communicating through various mediums including phone, chat, email, and written correspondence

Responsible for all vehicle importation and federalization activities including:- Customs Broker management - Customs clearances- DOT / EPA / CARB certification- Vendor relationship management - Governmental Reporting- Vehicle logistics- Vehicle, parts, and accessory sales