Veronica Castañeda Email & Phone Number

Mclean, Virginia, Us

Stamford, Ct, Us

* With the use of data analytics, I made actionable recommendations to Senior Leadership on strategic initiatives to improve our vendor retention, better utilize our vendor’s budget, and hence increase our revenue.* Worked as a bridge between the technical team and the business teams. Mentored a team of analysts and leads to enhance their business acumen and improve the solutions offered to our stakeholders while focusing on the company’s goals. Reduced the amount of time the team spends on data gathering by 50% and allowing that time to be spent on data insight, recommendations, and solution creation.* Led the Sales Rationalization Data Project that included Standardization of datasets, uniformity of KPI definitions across the Vendor funnel teams (Vendor Marketing, Vendor Services, and Sales), and the development and delivery of a dashboard for the SLT (Sales Leadership Team). This increased the data trust and reduced the amount of time the SLT takes to gather data for their recurrent meetings by 80% allowing them to have a quicker response to trends and a faster decision-making process thus helping our customer success.* Managed a project of dashboard cleanup. Reduced the number of dashboards by 75% by standardizing, merging, and retiring old and expensive dashboards. This brought a reduction of operational costs.* Promoted user adoption with the creation of a training program with the sales team to ensure the best experience of customer service.

Sunnyvale, Ca, Us

* Incorporated Analytics into the company's processes and worked with the CRO to enable cross-functional alignment of the firm's goals by providing data-driven business insights to the sales team and fostering strategic plans and initiatives.* Led process improvements such as the pipeline health and hygiene initiative by using Salesforce, Hubspot, Google Looker data studio, and Power BI. By maintaining data integrity and creating reports and dashboards, I provided insights that supported the decision-making strategy. * Trained the team on how to extract insights from existing data and how to maintain an updated pipeline. Incorporated the use of add-ons/connectors for a more efficient process and the use of BI tools to intuitively visualize data insights.* Designed KPIs to measure improvements and accuracy. Managed the development of evolving forecast models and methodologies including quantitative performance analysis of our partner teams and internal stakeholders.* After the company merge, I made recommendations and drove the implementation of solutions for a unified reporting. Created a unified report in Power BI where we could analyze both companies and different CRMs systems in one single report / dashboard.* Promoted the use of analytics for forecast and strategic business decisions. Served as a subject matter expert for finance, sales, marketing, and other business areas to identify and address reporting issues and gaps in processes and drive their resolution and achieve an accurate sales and revenue forecast.* Worked with leaders and executives on analytical concepts and best practices and promoted the engagement of the sales team to achieve data accuracy.

Fairfax, Va, Us

* Managed a team that generated a total benefit of over $6M in annual revenue for our client across NA, LATAM, and EMEA regions.* Increased the total benefit for our client every year. $4.4M in 2019, over $5.8M in 2020, and over $6M in 2021.* Managed the resource allocation and set the annual and monthly goals and forecast for my team and for the three regions: NA, LATAM, and EMEA.* Managed an international team that audited revenue leaks by using Business and Data Analytics.* Continuously created audit improvement initiatives with IT and the Development Team to automate our processes that ultimately improved efficiency in reporting. This resulted in a constant savings of research time and expanded our audit impact.* Generated KPIs and own reporting to stakeholders including billing, pipeline, monthly submissions, and forecast per region.* Managed the escalations needed for high dollar back-bills.

Fairfax, Va, Us

* Quality assurance across Data Services and Invoice Automation - Documentation of QA for processes, resources, and data for each functional area, provide data integrity checks throughout the month based on defined QA thresholds.* Troubleshooting - Analyze CABS/SECABS reported issues, maintain the Modeling team troubleshooting guide.* Technical support for users in XTrak, implementation of new formats into XTrak, maintenance and optimization of rules in the system.

Fairfax, Va, Us

* In charge of account reconciliation for Cricket, Verizon, and Time Warner Cable. Responsible for filing disputes on behalf of clients and following up until credit was granted.* Lead a reconciliation team and together analyzed data for the audit strategy of ATT, Cricket, and Time Warner Cable. Developed their personal career growth plan and was in charge of reviews, merit increases, etc.* Developed reports for various clients and vendors using Business Objects, SQL, and MS Access to minimize manual manipulation of data. Improved queries by compensating for holes in the data or incomplete records.* Developed internal reports to evaluate my own performance over time. This gave me insight into various KPIs such as: time to complete workflow stage, claim age, and reconciled amount. This allowed me to receive several accolades within the company.* Developed reports to analyze data based on credits received and bill correction. By doing so, I was able to bring an additional 0.7M in revenue last year by filing interest claims on all those Pay-under-protest disputes resolved in favor of my client. Using this data, I was able to determine which claims were worth following as well as in which order of priority.* Improved process for filing and tracking claims by changing the workflow within the used tool (Claim Center). Reduced the amount of “clicks” from 8 to 3 for every resolution received. This helped all my peers to save time and be more efficient, thus saving the company money.* Automated contact/client selection process by creating SQL queries that would bring contact information back based on different criteria. Not only did this reduce the time for claims to be resolved, but it also reduced the errors due to human intervention.

Monterrey, Nuevo León, Mx

* Researched content and conducted courses to hone on skills in areas including Operational Research, Decision Analysis, Logistics, and Mathematics.* Developed presentations and coursework in order to communicate information and ideas to a broader and diverse audience.* Demonstrated leadership while contributing to a forum to share professional experience with college students.

Ma, Economics

Engineer, B.S. Mechanical Engineering With Minor In Industrial Engineering