Team: Product DevelopmentProduct: Task Management System for Remote Assistantsmy.needsupport.io/overview/tasksAs a Product Manager, I successfully launched a task management system for remote assistants from scratch. This system enables clients to assign tasks to assistants, track task status and progress, and receive solutions to their tasks. My responsibilities included conducting product research, developing roadmaps, and prioritizing features to ensure the successful delivery of the product on time and within budget. I collaborated with various internal and external stakeholders to ensure seamless integration and launch of the product.Achievements and Results:• Launched the task management system in just 45 days from idea to release.•Implemented and promoted the product among users, resulting in a 5-fold increase in user penetration and attendance.• Conducted product research, developed roadmaps, and prioritized features, resulting in the successful launch of the product on time and within budget.• Collaborated with various internal and external stakeholders (founders, directors, developers, designers, etc.) to ensure smooth integration and product launch.• Regularly analyzed product metrics, including DAU, WAU, Sticky Factor Weekly, MAU, and user penetration rate, to inform product decisions and make data-driven recommendations.I worked extensively with designers in Figma and FigJam to create product designs and specifications. I managed development tasks in GitLab and wrote product wiki and technical specifications in Notion.I possess strong leadership skills, a technical background, and a customer-focused approach that have enabled me to drive the growth and success of the products I manage.

Team: Product MarketingProduct: Private label "X5 Ready food"As a Product Marketer, I conducted market research to analyze consumer behavior, predict industry trends, assess the current state of the private label and industrial confectionery markets, create launch plans, and develop a strategy based on a cascading model of strategic decisions.Achievements and Results:• Developed a strategy for launching a new confectionery own brand, including conducting market research, proposing an assortment matrix, and designing promotional campaigns on a federal scale, shop floor, packaging, and merchandising.• Created a 150-page brand book for cafes, resulting in increased brand recognition and customer loyalty.• Organized and managed a successful conference on ready-made food. My responsibilities included developing the event concept and scenario, designing promotional materials, coordinating participants and contractors, providing attendee support, preparing presentation designs for speakers, and overseeing decorations for the gala dinner and show program.• Created a well-received mini-series to promote our private label. The series, which could be accessed by scanning a QR code on the product packaging, was designed to evoke a sense of nostalgia and encourage viewers to purchase our brand's dishes made according to traditional Russian recipes. To execute this promotional campaign, I developed the packaging and promotional plan, wrote the script, and collaborated with the CEO to secure the necessary budget. I was also involved in casting, shooting, post-production, branding, and launch of the promotional materials.My creative promotional campaigns helped to increase the “basket penetration” of the "X5 Ready food" category among customers and made it more noticeable among the rest of the assortment.

Team: Product MarketingProduct: TVOYA PIZZA DELIVERYI launched a new brand called TVOYA PIZZA DELIVERY. To do this, I have conducted market research to identify the target audience, developed a product promotion strategy, defined brand values, set the price, and created marketing campaigns to promote the product. As a Product Marketer, my responsibilities include researching the target audience and competition, developing brand positioning and awareness, planning and executing sales and advertising campaigns, and analyzing the results.Achievements and Results:• Developed, defended and launched a brand launch strategy• Successfully launched TVOYA PIZZA DELIVERY on the market through a viral promotional campaign that included:A promotional landing page with a countdown to the brand launchpromotional mailing to influencersMailing of branded merchandise for clients8 promotional videos: 🎬 Created viral commercials including "The world of pizza is awash in sins" youtu.be/q3_qUX2aK6I and "Meet TVOYa Pizza" youtu.be/cmsp68RPwsU that received over a million views 🎬 Produced a series of investigative videos for SMM "PIZZARIANISM" s1: youtu.be/PbYYDm5TNeg s2: youtu.be/_ZCAsOjn3fA s3: youtu.be/1ChOCUEVZDg s4: youtu.be/Ak4sW83HNCo s5: youtu.be/dDUGlMX-vR8 • Implemented a marketing strategy for 2021 including special projects, cross-promos, sponsorship projects, menu updates, etc.• Prepared product launch cards, a catalogue and consumer information for over 150 items in totalOverall, my contributions and leadership have driven growth and success for TVOYA PIZZA DELIVERY. My research of the target audience led to a successful brand launch strategy and creative promotional campaigns that increased brand recognition and customer loyalty.

Team: Local MarketingProduct: 71 Offline RestaurantsAs a Local Marketing Specialist, my role was to promote 71 offline restaurants in the region through navigation, promotions, and developing an SMM strategy. I also worked closely with operations staff for sales management and participated in the opening of new restaurants, analyzing the competitive environment, and developing advertising campaigns. Additionally, I was responsible for creating and analyzing local promotions, developing creative viral content, and controlling the execution of national marketing campaigns.Achievements and Results:• Participated in the opening of new restaurants by analyzing the competitive environment and developing effective advertising campaigns.• Created and analyzed local promotions that increased customer engagement and loyalty.• Developed creative viral content that helped to increase brand awareness and attract new customers.• Successfully executed national marketing campaigns that helped to drive growth and success for the restaurants.My strong communication and organizational skills, combined with my ability to develop effective marketing strategies, have enabled me to drive growth and success for the restaurants I work with.

Team: MarketingProduct: Foodband - Pizza Delivery, 6 Dark kitchensAs a marketer for Foodband, my duties included resolving issues in the sales process, managing the marketing budget, developing sales strategies, monitoring competitor marketing campaigns, and creating online and offline marketing plans.Achievements and Results:• Developed a creative concept for Foodband that attracted consumer attention and made the company memorable, resulting in increased social media reviews and forum recommendations.• Established productive relationships with bloggers, resulting in a successful collaboration, a promo code for a discount was tweeted and Instagrammed, becoming a local meme and increasing sales.• Developed a strategy for promoting the company's social media accounts, resulting in significant growth on Vkontakte and Instagram, with a focus on unique creative and low CPO and CAC.• Organized several large-scale competitions with valuable prizes from partners, resulting in increased brand recognition and customer engagement.• Lobbied for the introduction of new, unique menu items, resulting in their subsequent success as bestsellers.• Increased grew Instagram followers from 5,000 to 19,500, with increased likes, shares, comments, and user-generated content.• Established cross-promotions with well-known brands such as The Coca-Cola Company, ROSMEN, Yandex, CoMagic, Kitfort, Madrobots, CreativeMornings/Moscow, and others.Thanks to the strong marketing strategy that I developed, with a focus on SMM, Foodband was able to significantly grow and expand its business. We were able to open new kitchens and increase our turnover several times over. The increased social media reach, customer engagement, and sales were all integral to achieving these results.