Veronica Lam Email & Phone Number

New York, NY, US

New York, New York, United States

• Work closely assisting Creative Director and Editor-in-Chief, Nick Vogelson.
• Communicate with brands for print and digital ads.
• Make brand proposal decks.
• Manage editorial requests and assist with sample coordination alongside the Fashion team.
• Oversee magazine distribution to key partners and retailers.
• Help produce photo shoots for Document Online.

• Develop brand strategies and content for Twelvesixtynine (@twelvesixtynine) and Johann Wolff (@jweyewear) across social media and e-commerce.

• Conceptualize, plan and execute events in Miami and New York.
• Develop and execute event concept, layout and decoration.
• Logistical planning in preparation of and during the event.
• Press consulting and creative development for singers, DJ's and producers in Miami and Europe (Spain, Italy, France).
• Styling, creative direction, photography and graphic design.

• Worked directly with all artists on Super Music Group's roster.
• Strategized for artist growth.
• Ideated, planned and executed artist photoshoots.
• Edited photo and video content for artists and record labels.
• Designed graphics for Super Music Group artists and record labels.

Miami, Florida, United States

• Wrote and distributed press releases for new songs.
• Researched and communicated with local and national media outlets.
• Facilitated interviews for Super's roster of artists.
• Work with record labels: Super Records, BASHMENT, Openers by Amtrac and Uncomfortable.
• Prepared social and media strategies for song releases.
• Created song release content (photo and video editing).

Univerity Of Florida

• Executive board member of Rowdy Magazine, one of the nation's largest student-run magazines focused on fashion and culture.
• Helped magazine become the first UF-student publication to be sold on campus; over 900 copies sold to date.
• Helped plan and execute 3 issues and several merch launches.
• Tasked with developing marketing strategies, including social media campaigns, events and advertising concepts, for each issue and merch launch.
• Helped grow social media accounts organically from 500 followers to over 5K across platforms (@RowdyMagazine).
• Planned, marketed, and executed 2 release parties to celebrate issue launches, hosting about 500+ guests, local vendors, and artists; made about $3,500 in profits.

Miami, Florida, United States

• E-Retail Management
• Supported the onboarding and operational management of e-retail accounts.
• Performed site audits on existing and new e-retailers,
• Collaborated with Marketing and Commercial on product assortment optimizations.
• Monitored ecommerce trends and competitor activities within travel retail, specifically Latin American, Canadian, and Asian markets, and recapped findings.
• Assisted in the development and launch of online assortments and e-boutiques for 10 major L'Oréal brands including Lancôme, Giorgio Armani, Kiehl's, and YSL.Supported in OPERA implementation, a centralized product.

Miami/Fort Lauderdale Area

• Digital content creation agency.
• Translated digital and social media content from Spanish to English for major Hispanic media outlets.
• Helped manage Instagram and Facebook accounts for NBCU Telemundo.
• Focused on NBCU Telemundo's Hazte Contar and Latino Strong civic engagement campaigns.

Miami, FL

• Worked on events and social media for their award winning CSR initiative, El Poder En Ti.
• Researched and assisted with the development of their civic engagement campaign, Hazte Contar.
• Completed social media audits and assisted in restructuring their CSR Instagram and Facebook accounts with over 33k followers (@ElPoderEnTi).
• Corresponded directly with Telemundo stations in local markets around the country.
• Attended community and network events.

Associate Of Arts - Aa, Fashion/Apparel Design

Learned sewing, sketching, illustration, pattern making, collection planning and conceptualization, Clo 3D software, tech packs, etc.

Certificate, Graphic Design

Learned Adobe Creative Suite (Photoshop, Illustrator, InDesign) and completed many creative projects including branding, web design and.

Bachelor Of Science - Bs, Public Relations, Minor In Economics

Activities and Societies: Rowdy Magazine, Children Beyond Borders, Venezuelan Student Association (VENSA) Completed a Bachelor's degree in.

Education record

High School Education