Veronica B. Email & Phone Number

Como, Lombardy, Italy

Como, Lombardia, Italia

Guiding Companies in bringing Vision to life, developing a clear and shared strategy for medium and long-term business objectives. Through a structured and replicable yet creative method, employing unconventional tools, I collaborate with companies to manage innovation and cultivate internal value and awareness within the innovation process. Lead internal team to identify brand strategies, consumer insights, trends, and competitive landscape translating them into concrete product solution and… Show more Guiding Companies in bringing Vision to life, developing a clear and shared strategy for medium and long-term business objectives. Through a structured and replicable yet creative method, employing unconventional tools, I collaborate with companies to manage innovation and cultivate internal value and awareness within the innovation process. Lead internal team to identify brand strategies, consumer insights, trends, and competitive landscape translating them into concrete product solution and design the Innovation Roadmap. Define the KPI of the projects and schedule the timing. Support the project team in ensuring that all objectives are met. Identify new alliances/partnerships to create the right ecosystem for innovation throughout the length of Open Innovation principles. Facilitate and encourage innovation at every stage of the process. Feed the Innovation Funnel. Verify constantly stakeholders’ satisfaction and fostering the right mindset for innovation.I can provide support in various aspects, including:- Facilitating workshops and brainstorming sessions to generate innovative ideas and concrete product solutions.- Defining vision and strategy to guide decision-making and company direction.- Building effective teams through team-building activities and interpersonal relationship development.- Designing and implementing internal innovation processes to foster idea generation and implementation.- Generating innovative ideas through structured methodologies and creative approaches.- Researching and analyzing target audience insights to better understand customer needs and desires.- Defining a Roadmap for innovation projects, establishing goals, milestones, and activities to guide the development process.The creativity always has its roots in knowledge.MY SIMPLE GUIDING PRINCIPLES:#to know (inside-out)#to dare#to engage#to decide Show less

Como, Italia

Definition of the innovation process within the company. Conducting structured and systematic activities through tools, models, and different methods to ensure that the company constantly feeds its innovation funnel with ideas, technologies, projects, new business models, etc., to be transformed into value.Methods underlying the innovation process:- Design Thinking- User-Centered Design- User Experience- Open Innovation Approach- Agile Project ManagementMain… Show more Definition of the innovation process within the company. Conducting structured and systematic activities through tools, models, and different methods to ensure that the company constantly feeds its innovation funnel with ideas, technologies, projects, new business models, etc., to be transformed into value.Methods underlying the innovation process:- Design Thinking- User-Centered Design- User Experience- Open Innovation Approach- Agile Project ManagementMain activities:- Selecting and managing multidisciplinary cross-functional teams (within and outside the company)- Engaging and delivering reports to stakeholders at various stage and gate phases- Defining project budget and external collaborations- Planning activities and managing project timing- Researching and identifying Consumer Insights- Facilitating brainstorming/workshops at various stages of the innovation process- Defining project KPIs and selecting relevant concepts- Idea management: enhancing ideas and initial feasibility analysis. Show less

Conceptualization and development of products through the coordination of a creative team.Briefing Phase: Analysis of marketing requests and guidelines, organization of team tasks, and project timing definition for the stylistic aspect.Creative Phase: Analysis and identification of major design trends. Brainstorming and definition of guidelines for the development of new product concepts and textile collections.Development Phase: Continuous monitoring of team proposals… Show more Conceptualization and development of products through the coordination of a creative team.Briefing Phase: Analysis of marketing requests and guidelines, organization of team tasks, and project timing definition for the stylistic aspect.Creative Phase: Analysis and identification of major design trends. Brainstorming and definition of guidelines for the development of new product concepts and textile collections.Development Phase: Continuous monitoring of team proposals to identify winning ideas and provide necessary input to achieve the given objectives. Show less

Dottoressa In Industrial Design, Facoltà Di Architettura

Education record

Education record

Education record

Education record