Veronica B.

Veronica B. Email and Phone Number

Como, Lombardy, Italy
Veronica B.'s Location
Greater Como Metropolitan Area, Italy
About Veronica B.

With a foundation in Industrial Design from the prestigious Polytechnic of Milan, I've spent over two decades spearheading innovation and design excellence as a Design Manager and Innovation Manager within a multinational corporation. My journey has been defined by orchestrating diverse teams across all organizational echelons to deliver groundbreaking product design projects of varying complexities.My passion lies in transcending boundaries, merging creativity with strategic vision to drive tangible outcomes. I thrive in the intersection of artistry and practicality, harnessing design as a catalyst for disruptive solutions".I can provide strong support in the following activities:#Innovation process#Brainstorm Facilitator with many different method#Trend analysis #Design Management#Design Thinking#User Centred Design#Project Management#Concept designSoft Skills:Collaborative spirit, curiosity, flexibility towards changes, relational skills, accuracy, meticulousness as well as creativity attitude, and strong empathetic ability. Continuous desire for growth and curiosity towards the new.

Veronica B.'s Current Company Details
Think in Bricks | pensa.crea.trasforma

Think In Bricks | Pensa.Crea.Trasforma

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Co-Founder
Como, Lombardy, Italy
Employees:
2
Veronica B. Work Experience Details
  • Think In Bricks | Pensa.Crea.Trasforma
    Co-Founder
    Think In Bricks | Pensa.Crea.Trasforma
    Como, Lombardy, Italy
  • Unconventional Innovation - Aip2
    Innovation Consultant
    Unconventional Innovation - Aip2 Jan 2024 - Present
    Como, Lombardia, Italia
    Guiding Companies in bringing Vision to life, developing a clear and shared strategy for medium and long-term business objectives. Through a structured and replicable yet creative method, employing unconventional tools, I collaborate with companies to manage innovation and cultivate internal value and awareness within the innovation process. Lead internal team to identify brand strategies, consumer insights, trends, and competitive landscape translating them into concrete product solution and… Show more Guiding Companies in bringing Vision to life, developing a clear and shared strategy for medium and long-term business objectives. Through a structured and replicable yet creative method, employing unconventional tools, I collaborate with companies to manage innovation and cultivate internal value and awareness within the innovation process. Lead internal team to identify brand strategies, consumer insights, trends, and competitive landscape translating them into concrete product solution and design the Innovation Roadmap. Define the KPI of the projects and schedule the timing. Support the project team in ensuring that all objectives are met. Identify new alliances/partnerships to create the right ecosystem for innovation throughout the length of Open Innovation principles. Facilitate and encourage innovation at every stage of the process. Feed the Innovation Funnel. Verify constantly stakeholders’ satisfaction and fostering the right mindset for innovation.I can provide support in various aspects, including:- Facilitating workshops and brainstorming sessions to generate innovative ideas and concrete product solutions.- Defining vision and strategy to guide decision-making and company direction.- Building effective teams through team-building activities and interpersonal relationship development.- Designing and implementing internal innovation processes to foster idea generation and implementation.- Generating innovative ideas through structured methodologies and creative approaches.- Researching and analyzing target audience insights to better understand customer needs and desires.- Defining a Roadmap for innovation projects, establishing goals, milestones, and activities to guide the development process.The creativity always has its roots in knowledge.MY SIMPLE GUIDING PRINCIPLES:#to know (inside-out)#to dare#to engage#to decide Show less
  • Artsana Group
    Innovation Manager
    Artsana Group Apr 2014 - Dec 2023
    Como, Italia
    Definition of the innovation process within the company. Conducting structured and systematic activities through tools, models, and different methods to ensure that the company constantly feeds its innovation funnel with ideas, technologies, projects, new business models, etc., to be transformed into value.Methods underlying the innovation process:- Design Thinking- User-Centered Design- User Experience- Open Innovation Approach- Agile Project ManagementMain… Show more Definition of the innovation process within the company. Conducting structured and systematic activities through tools, models, and different methods to ensure that the company constantly feeds its innovation funnel with ideas, technologies, projects, new business models, etc., to be transformed into value.Methods underlying the innovation process:- Design Thinking- User-Centered Design- User Experience- Open Innovation Approach- Agile Project ManagementMain activities:- Selecting and managing multidisciplinary cross-functional teams (within and outside the company)- Engaging and delivering reports to stakeholders at various stage and gate phases- Defining project budget and external collaborations- Planning activities and managing project timing- Researching and identifying Consumer Insights- Facilitating brainstorming/workshops at various stages of the innovation process- Defining project KPIs and selecting relevant concepts- Idea management: enhancing ideas and initial feasibility analysis. Show less
  • Artsana Group
    Design Manager
    Artsana Group Jan 2005 - 2014
    Conceptualization and development of products through the coordination of a creative team.Briefing Phase: Analysis of marketing requests and guidelines, organization of team tasks, and project timing definition for the stylistic aspect.Creative Phase: Analysis and identification of major design trends. Brainstorming and definition of guidelines for the development of new product concepts and textile collections.Development Phase: Continuous monitoring of team proposals… Show more Conceptualization and development of products through the coordination of a creative team.Briefing Phase: Analysis of marketing requests and guidelines, organization of team tasks, and project timing definition for the stylistic aspect.Creative Phase: Analysis and identification of major design trends. Brainstorming and definition of guidelines for the development of new product concepts and textile collections.Development Phase: Continuous monitoring of team proposals to identify winning ideas and provide necessary input to achieve the given objectives. Show less

Veronica B. Education Details

  • Politecnico Di Milano
    Facoltà Di Architettura
  • Innovation Management
    Innovation Management
  • Think Tank: Creativity For Innovation
    Think Tank: Creativity For Innovation
  • Corso Open Ideo - User Centred Design-
    Corso Open Ideo - User Centred Design-
  • E-Collaboration E Project Management
    E-Collaboration E Project Management

Frequently Asked Questions about Veronica B.

What company does Veronica B. work for?

Veronica B. works for Think In Bricks | Pensa.crea.trasforma

What is Veronica B.'s role at the current company?

Veronica B.'s current role is Co-Founder.

What schools did Veronica B. attend?

Veronica B. attended Politecnico Di Milano, Innovation Management, Think Tank: Creativity For Innovation, Corso Open Ideo - User Centred Design-, E-Collaboration E Project Management.

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