Marketing Communications Manager
CurrentBrighton Group works with beauty and lifestyle brands from around the world to effectively manage and distribute their products within the UK market. Marketing, events, and communication are an integral aspect of Brighton Group’s services, with a combination of events, experiential and digital marketing as well as building strategic partnerships with bricks and mortar retailers and online marketplaces. Notable brands include Drew Barrymore’s ‘FLOWER Hair Tools’ and German heritage shaving brand ‘MÜHLEExperiential Marketing & Events• Managed new Isle of Wight Festival event (2023) ‘The Washroom’, offered a luxury pampering to 4000 festival goers, and completely sold out:• Successfully managed retail events in London, Soho: • Store launch event with demo activities, live music, press, media, brand reps and partners.• Barbershop launch event with demo activities, press, live music, media, brand reps and partners.• Managed Department Store Brand Events: brand Activations including shave tutorials and training. • Worked with Fortnum & Mason, Harrods, Liberty London, Conran ShopRelationship Management & Education• Regularly communicating with international brands based in Italy, Germany, New Zealand, Portugal, and USA with regards to product launches, marketing, and sales.• Responsible for training and product education for internal UK team of 10 and US marketing customer service team of 25+• Regularly working with department stores and shops on product trainingDigital Content & Marketing • Creating marketing strategies and calendars for brands, mapping out campaigns.• Overseeing B2B/ B2C communications including mailshots, website & social content • Working closely with US distribution partners, overseeing digital content