Veronica C. Email & Phone Number

Responsible for all decisions and planning for sales, marketing, and promotion of fine wine, craft.Mentored and guided a team of 21 sales managers, 3 wine specialists, 92 account managers, 59.Orchestrated the growth of sales department from 55 to over 175 employees while establishing a competitive sales force by offering aggressive compensation, desirable benefits packages, and performance-driven sales incentive programs.Oversaw sales execution of over 6000 individual SKUs, including wine, beer, spirits and non-alcoholic beverages.Redesigned complete sales department structure which led to increased annual sales from $56.2.Analyzed sales routes, territories, and responsibilities to ensure efficient use of time and resources.Recruited, trained, coached and mentored sales managers and sales associates.Improved sales policies and practices, defined the sales cycle, created accurate job descriptions and developed standards for customer relationship management.Created imperial beverage "go to market" strategy, created and developed the internal culture of the sales team.Planned and executed weekly performance meetings and monthly sales meetings.

Establish clear retention goals and process milestones for the client and employees to work towardAssist customers as needed with setting up and navigating programs or software associated with a product or serviceExperience workinSeek to promote the value of the product and upsell services and products with brand image and promoting value through customer experienceAssist in creating training courses and educational materials for other members of the departmentReview customer complaints and concerns and seek to improve all aspects of the customer experience with the companyPromote an energetic fan base for products and locate brand ambassadors to share the product's benefit and valueMaintain a detailed understanding of products and services, assist customers with questions and suggest the best products for their needsOptimize existing processes within the company and actively enhance all Customer Success initiatives

Prospect and qualify new sales leadsSchedule meetings and presentations with prospectsCreate, plan, and deliever presentations on company productsTrack all sales activities in company CRM system and keep current by udpating account information regularlyCommunicate customer and prospect product pain points to appropriate departmentsMaintain a well-developed pipeline of prospectsDevelop strong, ongoing relationships with prospects and customersMeet and/or exceed quotasCoordinate with other team members and departments to optimize the sales effort

Master'S Degree, Accounting And Business/Management

Bachelor'S Degree, General Sales, Merchandising And Related Marketing Operations