Veronica Cameron Email & Phone Number

Bloomfield, Nj, Us

Whippany, Nj

Whippany, Nj

As Marketing Manager/Team Lead - I provide strategic direction for the Employee Benefits marketing team. I manage, coordinate and implement team marketing initiatives intended to increase the awareness of the products and services provided by the Benefits Division to clients, prospects and brokers to assist in achieving sales goals.My responsibilities include:• Design, Implementation, Analysis and Reporting of Marketing Plan• Salesforce Management, Administration and Reporting. NY Metro Region Trainer• Plan and Execute Marketing Campaigns (using SilverPop, Constant Contact) • Determining Ad Space and Creating Journal Ads including writing copy• Create Capabilities Presentations (messaging and design)• Manage Team InsWorld Participation• Research and Determine Annual Conference Schedule• Lead and Implement Conference Action Strategies• Determine and Approve Annual Networking and Marketing Events• Budget and Invoice Management and Tracking• Assign and Monitor Coordinators Workload• Create and Edit Client Websites with Visual Web Editor / HTML• Manage Social Media Marketing planning and execution (LinkedIn)• Responses to RFPs (Request for Proposals)

Managed 2 million dollar account including management of web based marketing solutions resource which housed integrated marketing tools/options for advanced targeting, acquisition and retention which is used by up to 8,000 agents. Also managed 7 fulltime internal employees.

New Jersey

Managed national marketing of FiOS Acquisition and Prospect bundles, Direct TV Triple Play and Double Play bundles and High Speed Internet direct mail campaigns to mass market and multicultural Asian and Hispanic targets. Also managed Small Business acquisition direct mail.

New York, Ny

I worked on the Marketing and Information Products and Services team for many years. I started as an Analyst and was promoted to Manager. My experience consists of marketing strategy, execution and reporting. I also held responsibility for trade show/conference strategy and execution along with advertising and operation budget management.