Implementing a successful retail marketing plan for snow gear, bike, and eyewear on a global scale, emphasizing improvement of in-store resources and display, while increasing brand recognition and sales.Crafting and executing comprehensive go-to-market campaigns to boost both sell-in and sell-through across multiple categories, with a focus on expanding the presence and distribution of bike and eyewear products while maintaining industry dominance in snow.A cross-functional leader specializing in enhancing communication, streamlining processes, and sharpening operations to guarantee team success

Offering freelance consulting services to assist brands in creating effective methods for creative production, go-to-market strategy, product introduction, retail marketing operations, and overall project management.Helping brands do rad stuff. Companies worked with: Smith Optics, TK Retail Experience, Gear Patrol, MudWtr

Managing content creation for digital platforms and heading go-to-market launches with a focus on cross-functional team execution and meeting campaign KPIs. Facilitating internal communication and reviews through Miro boards and Asana, including both global and direct-to-consumer launches. Establishing planning and processes for cross-functional teams.Overseeing the opening of 3 company-owned retail locations( 2 in progress before leaving) managing all creative, construction, and operational tasks. Responsible for budget and calendar management, as well as creating retail directives and guidelines to align with a consistent design language across wholesale and owned retail.Leading brand packaging updates for both direct-to-consumer and wholesale markets, collaborating with packaging partners on industrial design, and executing full rollouts, including internal operations, fulfillment, and retailer communication.Developing a roadmap for wholesale updates in 2021-2022 to align with brand direction, which includes a business brief, vendor request for proposal, and internal stakeholder presentations.Implementing an affiliate program with integrated sales reporting and managing content updates, including text ads and display banners

Developed, created, and executed 15 integrated product launches, encompassing concept development, copywriting, email marketing, social media, website, digital advertising, wholesale support, consumer events, and content production.Oversaw all branded promotional materials utilized for retailer events, gift-with-purchase campaigns, and sell-through effortsPlanned and created new brand content, including blogs, videos, social media, and website content, to support ongoing content, attract new customers, and sustain go-to-market launches.Oversaw brand ambassadors and managed key brand partnerships.Managed the wholesale retail marketing team, responsible for in-store marketing, cooperative programs, and the development of new tools.Oversaw budget management and developed the store design for company-owned retail fixtures and display pieces

Spearheaded all brand initiatives through the retail channel, planning and executing creative and strategic co-marketing programs with core specialty retailers.Improved in-store presentation of the brand/product through marketing tools, managing inventory levels of all point-of-purchase materials and creating all promotional items.Developed, directed, and rolled out a new fixture program in the USA and internationally.Oversaw the department budget for all retail functions and managed strategic partnerships with complementary brands and influencers to increase brand awareness across channels.Conceived, created, and executed comprehensive brand campaigns across various marketing functions, strategizing social media content and calendar, and managing national print and digital advertising buys.

Oversaw all retail marketing programs for core specialty and developed an efficient co-marketing program.Managed all point-of-purchase inventory and handled tradeshow appointments with key retail partners.Researched, created, and implemented a roll-out plan for a new retail fixture program in the USA and internationally.Tracked and monitored all co-marketing submissions and achieved a 100% year-over-year increase in executed co-marketing campaigns.Compiled seasonal summaries of retail marketing tool usage and effectiveness and managed retail budgets, tracking all line items

Assisted with various marketing administrative tasks, including the development of a company newsletter that was sent monthly to highlight marketing projects.Created a process for PR seeding and co-marketing with retail partners.Facilitated photoshoot preparation and processed promotional orders.

Helped launch new brand Ukala in the USA marketMaintained the annual marketing budgetPlanned and managed all trade showsCoordinated a global sales conference in AustraliaPlanned and executed a national sales conference in the USAMonitored all online projections of brandsAssisted in restructuring the Ukala websiteManaged 3 PR firms day to dayProvided monthly PR summaries for the AmericasAssisted in developing a nationwide co-op marketing program