Veronica Castelli Email & Phone Number

Milan, It

Como, Lombardia, Italia

Como, Lombardia, Italia

- Participates in the drafting of the marketing strategy plan and budget management;- Defines press release guidelines for PR agencies Italy, Germany, Austria, Switzerland, US;- He defines the guidelines and communication plan (pr/adv/press actions) coordinating their implementation together with the agency, LDLComm Bergamo for IT;- Defines with the brands the activities for press conferences;

Milano, Lombardia, Italia

Identified, developed and implemented plans for the Land of Fashion network including 5 Outlet Village belonging to Multi/Blackstone, including: Franciacorta Outlet Village, Mantova Outlet Village, Palmanova Outlet Village, Valdichiana Outlet Village, Puglia Outlet Village.• Land of Fashion brand development with the implementation of relative projects such as APP and Loyalty;• Studied and created partnership and co-marketing activities aimed at achieving the target of mall income shared with Management;• Coordinated events and promotions for the village;• Managed, monitored and analysed the marketing budget to ensure efficiency and cost control;• Managed operational relationships with advertising, web, PR and media agencies, to name a few;• Coordinated and implemented Marketing strategy;

Milano, Lombardia, Italia

Managing all marketing for Valdichiana Outlet plus be project leader of specific projects cross outlet: Franciacorta, Mantova, Palmanova, Puglia.Developing the marketing strategy for Valdichiana Outlet Village in line with company objectives.Co-ordinating marketing campaigns with retail activities.Overseeing the marketing budget.Creation and publication of all marketing material in line with marketing plans.Planning and implementing promotional campaigns.Manage and improve lead generation campaigns, measuring results.Overall responsibility for brand management and corporate identityPreparing online and print marketing campaigns.Monitor and report on effectiveness of marketing communications.Creating a wide range of different marketing materials.Working closely with creativity agencies and assisting with new product launches.Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.Analysing potential strategic partner relationships for company marketing.

- Partnership: Responsabile gestione, sviluppo progetti e coordinamento relazioni tra SALEWA e brand partner quali ingredients brands come ad esempio GORE-TEX Textile/Footwear; Primaloft; Polartec ed external brand come BMW, Tourism Australia,... Responsabile per la ricerca ed individuazione di nuovi partner internazionali per possibili future sinergie. - Event: Responsabile Eventi trade ed end user di progetti ideati e gestiti direttamente dall HQ SALEWA come Fiera Outdoor, ISPO, OR rivolti al trade ed eventi consumer come Get vertical, Rockshow, Climb to ski camp.

Bolzano Area, Italy

Mansioni chiave: - CRM OberAlp/Salewa Group;- International Event Management, con particolare focus sugli eventi rivolti al consumatore; - Cross Marketing, studio progetti co-marketing con brand in linea con le filosofie Salewa;- POS, responsabile acquisto, sviluppo, controllo e gestione fornitori;

Bolzano Area, Italy

• Parent company: Daily reports in English for Speedo Ltd Nottingham, transfersIntegrated projects: 2012 "Win a dream, swim with Magnini and the dolphins in Australia". Project budget: visibility generated 4.5 million euro;Agencies involved: Italy+Australia/Trade/Consumer/PR/ADV/Mobile/Sports Mkt;2011 launch of FS3 - first racing system – live SKY Italy/London;2009 "Challenge the swimmer" – World Swimming Championships Rome '09;• Trade marketing: Ideated/developed integrated plans for normal trade/KAs (es Cisalfa, Coin)• Retail products: Designed/developed retail/display materials, POS/POP (for example display equipment copied from competitor Arena and reproduced for the world market by Speedo International); “coulotte” display;• Studied project for Speedo monobrand retail Rome Via Orazio;• Sports Marketing: Defined strategies, identification, managed testimonials and Teams; (e.g. Filippo Magnini-Fabio Scozzoli/C.S. Army/G.S. Forestry);• Communications: Media Planning, PR/FB strategy based on best sellers and focus with managing PR (Go UP/Mi) and Communications (Malcolm Tyler/Mi) agencies;• Events: Defined strategy and organised Corporate events; World Swimming Championships Rome '09, coordination and management;• New project: Ideated/Developed Swimmers League and Tri Water Fit;• Sales force: Monitored and supported application strategies nationally for the sales network composed of 15 multi-firm agents;• Partnership: marketing and commercial Virgin Active – Speedo swimming technical supplier;

Conceptualised, researched partners, developed and coordinated in-store events and special projects for the entire network of COIN stores in Italy (39) such as:• Design and production Coin Collection accessories line for sale;• Coordinated graphic content for LEDwall project and Europe's largest LED wall in Milan Piazza 5 Giornate;• Identified and researched partners for co-marketing projects: Mediaset Premium, Tre Marie panettone limited edition Coin/Tre Marie; Cathay Pacific/New Caledonia Tourism Department competition;• Tastings with commercial insertion Moët & Chandon/Amedei (chocolate);• Each project was handled from beginning to end, through the coordination and management of activities necessary for achieving results: creation of communication materials (crowner, leaflet, receipts holders, showcases, etc.); contest regulations; logistics; timing ...;

• Press Office;• Coordinated logistics team with presence at the races;• Designed team materials: uniforms, brochures, presentations, gadgets;• Created/developed marketing projects (example: MP3 Nortek/Malaguti sold at Mediaworld);

• redefined divisions and areas of expertise of accounts;• identified new communication strategies for the Marketing press office oriented towards performance and leisure consumer magazines, with press days organised for the Italian, French and Spanish markets;• managed relationships with players (AC Milan at the top of the list) for communication activities (publicity campaigns, consumer magazine interviews...);• Organised press conference in Yokohama during the A.C. Milan Intercontinental Cup final for the launch of Zhero (European 2004);• identified co-marketing partners related to football testimonials (example: project Sector/Lotto – Andrei Shevchenko from which the EA7 line was created);

• Designed and implemented communication services projects including: press office, event planning, marketing strategies, in-store events, corporate image;• studied/developed strategy for Clients’ Press Office team for each account;• studied/developed strategy to be followed for each Trade Fair handled for each Client; PR Clients: Brooksfield/Chaumet/Ebel/Omas/Godiva chocolatier;Responsible Events organization;• Chaumet – (600 people) – Milan;• Launch of Sony PS2 – Aem Warehouse (800 people) – Milan;• Pro Am Golf for the launch of the website www.brooksfieldgolf.com – Rome;