Veronica Cisterna Email & Phone Number

Designing, managing, and executing the user acquisition campaigns across paid media channels (Meta Ads, LinkedIn Ads, TikTok Ads, Google e Bing Ads);Monitoring the performance and continuously optimising the campaigns based on a data-driven approach and learnings from multiple A/B tests;Participating in full-cycle creative production and providing data-driven decisions about further creative development;Ensuring proper tracking, analysis, and reporting, as well as contributing to an automation of campaign management;Monitoring performance marketing channels and their main KPIs, coordinate objectives with agencies and provide - internally - reports, analysis, and insights on a weekly and monthly basis;Coordinating agencies and suppliers on a daily basis;Providing solutions and optimizations and propose new features to implement to improve performances of the channels

Management of sales pipeline: lead qualification, pre-sales activities ( presentations, offers) pitching Hilti solutions and software, developing new opportunities and promoting engagement through durable partnership;Support of customers on their daily activities and business decisions thanks to technologies provided by HILTI;Digitization of business processes with the aim of increasing productivity and decreasing costs.Management of upselling/opportunities pipeline with existing clients with ownership of pricing definition;Solving administrative requests in terms of credit, pricing, channel, conditions and other several needs;Daily update of CRM with sales activity, forecast & pipeline (Salesforce) Best AM 2020 Macroregion 4 ( Central/South Italy) – On!Track Software ( Cloud Software) Oustanding Performance 2021/2022Q1 FY 2021: +140% targetQ2 FY 2021: +140% targetQ3 FY 2021: +142% targetQ4 FY 2021: +140% targetQ1 FY 2022: +141% targetQ2 FY 2022: +120% target

Roma, Italia

Accountable for meeting content quality and timelines expectations of all assigned digital content projects in line with business requirements and client standards;Supervision and management of the projects assigned in all the fundamental phases (start-up, planning, execution, control and final delivery) respecting times, flows and operating methods;Strategic planning & management of Digital Marketing projects;Coordinating internal resources to ensure successful project completion;People management;Definition of action plans to optimize the conversion rate;Controlling of Paid Search, and Social campaigns, depending on the clients’ needs and objectives;Content generation and process optimization of content marketing activities;E-commerce management;Brand Reputation and Crisis Management;

Roma

Social Media Strategy, Management e Reporting;Planning and drafting of multi-platform editorial plans;E-commerce management;Web Content Management: updating and management of website content;Seo & Sem;Digital PR;Provide data analysis and metric reporting for clients;

Rome Area, Italy

Definition of communication strategies (Company, Market and Objectives), active collaboration in the development of presentations, sales projects, reports and business reviews in line with the customer's needs;Creation of benchmarks on competitors and best practices useful for defining a project road map and for choosing the best digital tools for the Customer;Supervision and management of the projects assigned in all the fundamental phases (start-up, planning, execution, control and final delivery) respecting times, flows and operating methods;Collaboration in the development of economic proposals (activities and budget / effort - hourly cost) in collaboration with the reference account;

Rome Area, Italy

Developing and managing partner relationships for all accounts in my portfolio;Being in charge of project management of the onboarding of new clients, including systems integration, legal agreements & conditions, customer service, data flow & architecture and financial forecasting of the account;Being responsible for our partners business performance, analyze their main KPIs;Managing in-depth product integrations, conducting co-marketing efforts to promote awareness and activation, and ensure operational excellence;Meeting with customers regularly to build strong business relationships;Leading contract renegotiations to establish a strong working partnership based on a sustainable economy;

Rome Area, Italy

Developing and managing partner relationships for all accounts in my portfolio;Managing the creation of content through the organization of photo and video shoots;Managing in-depth product integrations, conducting co-marketing efforts to promote awareness and activation, and ensure operational excellence;Meeting with customers regularly to build strong business relationships;Leading contract renegotiations to establish a strong working partnership based on a sustainable economy;

Rome Area, Italy

Serving customers and processing sales transaction;Managing customers’ satisfaction and long-term relationship;Achieving and monitoring other KPI’s goals;Visual merchandising;Stock management;

Executive Master Digital Marketing

The master is divided into a six-month course that goes from the definition of the marketing plan to the construction of the income.

Corso In Aula, Seo E Sem Energy Lab

The immediate online availability, allowed by search engines, represents a huge opportunity for companies: being found by potential.

Laurea Triennale, Communication And Media Studies

Liceo Scientifico