Develop & create copywriting content for the web (lead magnets, blogs, newsletters), SoMe and a multitude of campaigns.

- translating/editing from and to English, German, Italian, Spanish and French- simultaneous translations during fairs or business meetings - translate, edit, design and proofread marketing, sales and promotional materials- write copy that captivates and drives conversion

- negotiation, management and monitoring of customers - prospecting/identificating/closing of potential customers- participation in promotional actions: fairs, events- customer loyalty and resolution of possible incidents

- recruit, manage, train and develop the Food and Beverage team- manage guest queries in a timely and efficient manner- work within budgeted guidelines in relation to Food, Liquor Costs and Payroll- incentivise team members to maximize sales and revenue- organize weddings and private events including budgeting, coordination and set up- supervise permits, contracts and any legal aspect of events- development of a new social media presence: new webpage, FB and IG account

- follow-up of sales markers, productivity, KPI'S, as well as implementation of improvement proposal- preparation of statistics and quality reports on commercial activity,- follow-up of the operational plan and objectives set for L'Usine brand expansion- drive and maximize sales and profitability of the stores in order to achieve the planned objectives- development of a Training Program for Sales Advisors and Assistant Managers- find new brands for the shops fitting into L'Usine's portfolio and manage the buying for the categories: Fashion, Home, Office, Accessories and Tech in alignment with a budgeting strategy for each season- develop a Retail Model Strategy by achieving the best potential of each category - create events to leverage the Retail Sector and capture new customers - develop a new creative concept in order to achieve a seasonal shop look change- inventory management, planning and forecast- leadership and management of store teams, developing their skills to achieve excellence in customer service and improving personal and group indicators- design and implementation of staff training program

- reorganization of the store/team to increase its effectiveness by running through a cost and talent analysis - monitor monthly P&L statements to identify and implement strategies to manage controllable expenses and drive profitability in stores including payroll- look for new subcontractors, get quotations and run negotiations for all German store- product assortment adjustments based on top-down analysis and market trend- inventory management, sales planning and forecast- develop a new creative concept with the Visual Department to revamp the interior design of the German stores- manage employee turnover by contributing to a positive, harmonious and stimulating work environment that encourages and celebrates talent

- coordinate the store opening of the Vienna store- recruiting and training new management team in order to lead the store- ensure proper merchandise processing/display and oversee and monitor loss prevention programs- formulate pricing policies by reviewing merchandise activities determining clearance and sales promotion as well as studying trends- sales analysis of both store, identifying opportunities to elevate store effectiveness based on KPI trends- lead, manage and support the country store teams to deliver the retail operations strategy by setting team objectives

Develop and execute merchandise solutions in line with company’s strategic objectives and brand image. Train and manage a team of 10 Visual Merchandisers.

MIT Program immerses a manager in all aspects of running a multi-million dollar business for Abercrombie & Fitch. Each week the program focuses on a different aspect of running the business. The program trains the MIT on the necessary principles of management including creating the best in-store experience, recruiting, diversity, human resources, store operations, and visual merchandising. The program is structured and provides the MIT with daily and weekly feedback from the Store Manager and District Manager.

- responsible for the kids EU ice cream portfolio, with focus on strategic decisions such as developing innovation, creating a brand roadmap and establish a communication/media plan- Project Manager of Cucciolone Relaunch (pack & adv) - development of an NPD for the year 2012- oganization of the new production plan as well as pack rejuvenation for the whole range- development and organisation of qual and quant researches- Project Manager of 2nd year on the market presence of Mini Croc: extension of the product artwork in order to keep excitement on the international market

- analysis of organisational problems within the company and development of a reorganisation plan- change of software and development of a strategy plan for a new market positioning- give support during the realisation of the Ileana della Corte calendar for the year 2010

- organization of development programs for employees- development of an internal communication plan based on a before carried out company analysis- responsibility of the selection process for various positions- coaching project managers- development of a strategic orientation for EMI Music Spain based on the 360° vision

- organisation of the MercedesTrophy 2007, Project Leader of the Marketing Communication Overview DVD (budget: 40k)- support and organise additional smaller events including catering organisation for the Family Rally 2006- financial analysis of suppliers