Veronica Ferrell Email & Phone Number

Little Rock, Ar, Us

Little Rock, Ar, Us

Little Rock, Arkansas, United States

Little Rock, Arkansas, United States

- Proficient in utilizing SQL, Python, and data exploration tools such as Tableau Prep to extract, clean, and analyze complex datasets.- Design interactive dashboards and reports using Tableau that enable stakeholders to monitor KPI performance, uncover data trends and patterns, thereby empowering data-driven decision-making.- Collaborate with cross-functional teams to define KPIs and establish data governance standards, ensuring data accuracy and consistency across the organization.- Collaborate with cross-functional teams to enhance and automate business processes, leading the design and successful implementation of proposed plans, resulting in increased efficiency, reduced operational costs, and streamlined workflows.- Develop data models from complex data sources, adept at integrating disparate data streams to provide a comprehensive 360-degree view of business data, enabling informed decision-making and operational efficiency.- Leading the ongoing Salesforce implementation, actively contributing to planning and designing the data model, app and page layouts, internal process workflows, and customer journeys. Focused on optimizing internal operations, enhancing user experiences, improving reporting capabilities, and driving revenue growth.- Collaborate closely with vendors to ensure efficient implementation, meet project deadlines, and achieve seamless execution of Salesforce solutions.

Little Rock, Arkansas, United States

- Developed and automated reports for ongoing monitoring of marketing performance and asset health, streamlining data tracking and analysis for efficient decision-making.- Collaborated closely with external agencies to formulate innovative strategies while ensuring accountability for their execution and results.- Conducted comprehensive SEO analysis, including competitor research, for 10+ dental brands across different states, pinpointing strategic opportunities to enhance online visibility and drive organic traffic growth.- Revamped and streamlined Google Analytics properties across multiple websites, significantly reducing reporting time and ensuring data accuracy, ultimately empowering data-driven decision-making for enhanced digital performance across the portfolio.- Optimized Google Ads account structures to simplify management of multiple brand campaigns, while also standardizing KPI definitions for consistent reporting, alongside planning and designing various high-performing Google Ads campaigns.

Little Rock, Arkansas, United States

- Develop BI dashboards for senior leadership with granular visibility into the sales and marketing efforts- Collaborate with sales to develop a deal pipeline automation process that enables them to manage a growing pipeline, increase the number of touches per customer, and reduce the average deal cycle time, while improving analytics and providing senior leadership more visibility into the process- Collaborate with cross-departmental teams to develop a new survey analytics service line- Develop lead scoring algorithms using behavioral and economic indicators to help the sales team prioritize leads who are more likely to buy, thus increasing conversion rates and overall sales- Write code to develop web scraping applications to gather data from various sources and use it for targeting and hyper-personalization of the marketing and sales efforts - Write code to automate routine tasks for various stakeholders, thus increasing team productivity- Actively working with vendors to develop new strategies and execution plans, while holding them accountable for performance goals

Little Rock, Arkansas Area

- Plan, execute, measure, and maintain marketing and cross-channel digital advertising campaigns- Conduct internal and competitor SEO analysis to inform future digital marketing strategies- Optimize social media pages and internal website landing pages for lead conversion

Little Rock, Arkansas Area

- Conduct customer profile analysis to identify trends and inform future targeting strategies- Ensure the reliability of the CRM database by actively updating contact and account information