Veronica Ferrigni Vera Email & Phone Number

Valencia, Es

Valencia, Es

Brazil

Business Unit leader, responsible for the strategic definitions to comply with the client satisfaction thru team development and operations optimization.

Brazil

Leading consultant teams on the development of solutions to build and optimize of the go-to-market of our consumer goods clients, while developing last longing relationships with them.

Brazil

Responsible for thedevelopment of solutions to build and improve the go-to-market of our consumer goods clients

São Paulo, Brazil

We supercharge the results of education by:1. Reinforcing the love of learning2. Creating habits that enhance learning3. Strengthening each school's financial bottom line

São Paulo, Brazil

We contribute to the enhancement of businesses, reconciling purpose and profit through an effective product and solution development methodology. We are oriented by: - Sustainability - Agility and flexibility - Simplification - Integration - Criativity and results

São Paulo Area, Brazil

Leader manager of the category Food Preparation (25% of net sales).• Development and execution of the strategic plan for the category, based in market and business analysis. Launch execution of 18 products, and development of 15 from strategy to market activation.• Category management using the P&L assessment to plan and ensure the compliance of the business goals. Increase of 2 pts on the margin of the key family.• Strong link with finance and commercial departments to make the actions needed to build the business. Creation of a simulator to estimate real contribution of promotional deals to assess their development process.• Market analysis to identify opportunities and insights, aiming to gain market share and ensure business objectives. Gain of 1,4pts of market share in the key family.• Ambassador for Committee to improve the organizational climate, creating the program “eat&learn” to strengthen the link of the employees with the products, using CRM and endomarketing

Argentina

Marketing leader for the strategic brand management in a high complexity and instability market• Brand building strategy definition, based on market analysis and the objectives for the region, establishing the strategic marketing plan by category and product plan. Development and launch of 15 products.• Category management using the P&L assessment to plan and ensure the compliance of the business goals, achieving no margin loss in a high crisis scenario.• Market analysis to identify opportunities and insights, aiming to gain market share and ensure business objectives. Gain of 1,1pts of the brand market share.• Communication management through digital and trade marketing. Development and launch of the brand website and renewal of its social media, exceeding the business goals.

São Paulo Area, Brazil

Leader of the marketing management for Argentina, Chile, Uruguay, Paraguay, Bolivia and Peru• Creation and execution of the product plan for each brand and market, developing over 100 products under different brands and electric specifications.• Annual budget definition and continuous performance management for the region through the P&L assessment, deciding and taking the actions needed to ensure the business goals.• Management of distributors and country marketing structures, developing and execution customized marketing plans, which achieved a relevant growth in the period (CAGR 7%)

São Paulo Area, Brazil

Leader responsible for building the business in Brazil, structuring and managing the commercial operations.• Design and management of the commercial area and go-to-market, including the recruiting and management of 5 professionals, and a net of distributors with nation wide scope. Activation of over 400 customers (bars, restaurants, hotels and liquor stores) including the top players in luxury food retail.• Structuring and implementation of the brand strategic regional plan. Creation of the social midia and participation of the best events of the luxury market.• Responsible for the compliance of the P&L through the strategic business planning and the management of the team, distributors and agencies. Building a profitable business of R$ 2 MM in less than 4 years.• Key customer relations management and building of customized plans, structuring programs and actions for the strengthening of the brand and the growth of both businesses.• Key influencers education through a program that trained over 500 people, including the support for the development of menus and other key pieces.

Caracas, Venezuela

• Execution of the company’s innovation funnel to build the product plan, aiming to gain market share and the strengthening of the brand positioning.• Developing a beer in order to participate in a new consumer trend identified in a market research.• Planning and execution of qualitative and quantitative research for the validation of the concept and marketing campaign of all new products, as well as the definition of guidelines for the market execution.

Guatemala City, Guatemala.

• Structuring of the plan for the consumer experience towards strengthening the link with the brand. Organization of the Brahva Summer Fest, as a key element on the brand building process.• Building and execution of the brand communication plan, reformulating the brand web to upgrade the digital experience and improve the communications and positioning. Development of a campaign that increased the brand consideration in 11%

Caracas, Venezuela

• Support for the construction and execution of the brand strategic plan, creating a communication campaign to strengthen the brand positioning.• Creation and launch of a CRM program to approach the brand to the key target, the university students.• Budget control management to make sure that the financial objectives are met.

Caracas, Venezuela

• Responsible for the brand image at the key accounts – recruiting, planning and follow-up. Winner of the award “Supervisor of the month” 3 times. Compliance of the plan and goals exceeded.

Brazil

Trainee in operations, administration and management

Valencia, Venezuela

• Structuring and implementing of a system integrating OHSAS standards to the corporative system.• Elaboration of the safety sheets (MSDS) for the by and finished products of the factory.• Occupational health and safety supervision and training for staff and contractors. • Member of a team responsible for the dangerous process analysis and risk control.• Establishing a new image for the occupational health and safety communications.• Project development through Six Sigma methodology.

Valencia, Venezuela

• Structuring and implementing a system that integrates the ISO standards to the corporate system.• Developing and executing a training program on the system’s procedures and standards.

Master Em Marketing, Marketing

Latu-sensu that stimulates the marketing thinking by sharing experiences and discussing concepts. Awarded best Marketing MBA.

Chemical Engineer, Chemical Engineering