Veronica Ferrigni Vera

Veronica Ferrigni Vera Email and Phone Number

Desarrolladora Comercial @ Just a Bit S.L.
Valencia, ES
Veronica Ferrigni Vera's Location
São Paulo, São Paulo, Brazil, Brazil
About Veronica Ferrigni Vera

Marketing professional with + 15 years of experience building profitable businesses, from the definition of strategies to the execution of action plans that maximize the value for all stakeholders.International experience in Venezuela, Guatemala, Brazil and Argentina.Chemical engineer with MBA in Marketing. Fluent in Spanish, English, Portuguese and advanced French.Creative, resourceful, passionate and smart.Key professional skills• Brand building and consumer experience• Go-To-Market• Strategy, innovation and creativity• Influencing stakeholders and selling ideas• Team building and performance• Problem solvingCurrently working passionately in developing solutions good for business that generate a positive impact in the world.Contacts:+55 11 97676 9699vferrigni@hotmail.com

Veronica Ferrigni Vera's Current Company Details
Just a Bit S.L.

Just A Bit S.L.

View
Desarrolladora Comercial
Valencia, ES
Website:
mobeo.es
Employees:
7
Veronica Ferrigni Vera Work Experience Details
  • Just A Bit S.L.
    Desarrolladora Comercial
    Just A Bit S.L.
    Valencia, Es
  • Market One - Consulting | Tech Solutions | Research
    Business Expert - Demand Acceleration
    Market One - Consulting | Tech Solutions | Research Mar 2023 - Present
    Brazil
    Business Unit leader, responsible for the strategic definitions to comply with the client satisfaction thru team development and operations optimization.
  • Market One - Consulting | Tech Solutions | Research
    Consulting Director
    Market One - Consulting | Tech Solutions | Research Dec 2021 - Feb 2023
    Brazil
    Leading consultant teams on the development of solutions to build and optimize of the go-to-market of our consumer goods clients, while developing last longing relationships with them.
  • Market One - Consulting | Tech Solutions | Research
    Business Consultant
    Market One - Consulting | Tech Solutions | Research May 2021 - Dec 2021
    Brazil
    Responsible for thedevelopment of solutions to build and improve the go-to-market of our consumer goods clients
  • Great Little Rewards
    Managing Partner
    Great Little Rewards Jan 2021 - Feb 2022
    São Paulo, Brazil
    We supercharge the results of education by:1. Reinforcing the love of learning2. Creating habits that enhance learning3. Strengthening each school's financial bottom line
  • Globe Solutions - Marketing E Inteligência De Negócios
    Marketing And Business Specialist
    Globe Solutions - Marketing E Inteligência De Negócios Sep 2020 - Oct 2021
    São Paulo, Brazil
    We contribute to the enhancement of businesses, reconciling purpose and profit through an effective product and solution development methodology. We are oriented by: - Sustainability - Agility and flexibility - Simplification - Integration - Criativity and results
  • Groupe Seb
    Category Manager
    Groupe Seb Jan 2019 - Dec 2019
    São Paulo Area, Brazil
    Leader manager of the category Food Preparation (25% of net sales).• Development and execution of the strategic plan for the category, based in market and business analysis. Launch execution of 18 products, and development of 15 from strategy to market activation.• Category management using the P&L assessment to plan and ensure the compliance of the business goals. Increase of 2 pts on the margin of the key family.• Strong link with finance and commercial departments to make the actions needed to build the business. Creation of a simulator to estimate real contribution of promotional deals to assess their development process.• Market analysis to identify opportunities and insights, aiming to gain market share and ensure business objectives. Gain of 1,4pts of market share in the key family.• Ambassador for Committee to improve the organizational climate, creating the program “eat&learn” to strengthen the link of the employees with the products, using CRM and endomarketing
  • Groupe Seb
    Marketing Manager
    Groupe Seb Sep 2017 - Dec 2018
    Argentina
    Marketing leader for the strategic brand management in a high complexity and instability market• Brand building strategy definition, based on market analysis and the objectives for the region, establishing the strategic marketing plan by category and product plan. Development and launch of 15 products.• Category management using the P&L assessment to plan and ensure the compliance of the business goals, achieving no margin loss in a high crisis scenario.• Market analysis to identify opportunities and insights, aiming to gain market share and ensure business objectives. Gain of 1,1pts of the brand market share.• Communication management through digital and trade marketing. Development and launch of the brand website and renewal of its social media, exceeding the business goals.
  • Groupe Seb
    Product Manager - South Cone
    Groupe Seb Oct 2014 - Sep 2017
    São Paulo Area, Brazil
    Leader of the marketing management for Argentina, Chile, Uruguay, Paraguay, Bolivia and Peru• Creation and execution of the product plan for each brand and market, developing over 100 products under different brands and electric specifications.• Annual budget definition and continuous performance management for the region through the P&L assessment, deciding and taking the actions needed to ensure the business goals.• Management of distributors and country marketing structures, developing and execution customized marketing plans, which achieved a relevant growth in the period (CAGR 7%)
  • Destilaria Maison Leblon - Cachaça Fina De Alambique
    Sales And Marketing Manager
    Destilaria Maison Leblon - Cachaça Fina De Alambique Apr 2009 - Nov 2013
    São Paulo Area, Brazil
    Leader responsible for building the business in Brazil, structuring and managing the commercial operations.• Design and management of the commercial area and go-to-market, including the recruiting and management of 5 professionals, and a net of distributors with nation wide scope. Activation of over 400 customers (bars, restaurants, hotels and liquor stores) including the top players in luxury food retail.• Structuring and implementation of the brand strategic regional plan. Creation of the social midia and participation of the best events of the luxury market.• Responsible for the compliance of the P&L through the strategic business planning and the management of the team, distributors and agencies. Building a profitable business of R$ 2 MM in less than 4 years.• Key customer relations management and building of customized plans, structuring programs and actions for the strengthening of the brand and the growth of both businesses.• Key influencers education through a program that trained over 500 people, including the support for the development of menus and other key pieces.
  • Ambev
    Innovation And Market Research Coordinator
    Ambev Mar 2008 - Jan 2009
    Caracas, Venezuela
    • Execution of the company’s innovation funnel to build the product plan, aiming to gain market share and the strengthening of the brand positioning.• Developing a beer in order to participate in a new consumer trend identified in a market research.• Planning and execution of qualitative and quantitative research for the validation of the concept and marketing campaign of all new products, as well as the definition of guidelines for the market execution.
  • Ambev
    Consumer Marketing Coordinator
    Ambev Sep 2007 - Mar 2008
    Guatemala City, Guatemala.
    • Structuring of the plan for the consumer experience towards strengthening the link with the brand. Organization of the Brahva Summer Fest, as a key element on the brand building process.• Building and execution of the brand communication plan, reformulating the brand web to upgrade the digital experience and improve the communications and positioning. Development of a campaign that increased the brand consideration in 11%
  • Ambev
    Marketing Specialist
    Ambev Feb 2007 - Sep 2007
    Caracas, Venezuela
    • Support for the construction and execution of the brand strategic plan, creating a communication campaign to strengthen the brand positioning.• Creation and launch of a CRM program to approach the brand to the key target, the university students.• Budget control management to make sure that the financial objectives are met.
  • Ambev
    Trade Marketing Supervisor
    Ambev Oct 2006 - Feb 2007
    Caracas, Venezuela
    • Responsible for the brand image at the key accounts – recruiting, planning and follow-up. Winner of the award “Supervisor of the month” 3 times. Compliance of the plan and goals exceeded.
  • Ambev
    Trainee
    Ambev Jan 2006 - Oct 2006
    Brazil
    Trainee in operations, administration and management
  • 3M
    Engineer
    3M Jan 2005 - Dec 2005
    Valencia, Venezuela
    • Structuring and implementing of a system integrating OHSAS standards to the corporative system.• Elaboration of the safety sheets (MSDS) for the by and finished products of the factory.• Occupational health and safety supervision and training for staff and contractors. • Member of a team responsible for the dangerous process analysis and risk control.• Establishing a new image for the occupational health and safety communications.• Project development through Six Sigma methodology.
  • Kraft Foods Group
    Intern
    Kraft Foods Group Feb 2004 - Nov 2004
    Valencia, Venezuela
    • Structuring and implementing a system that integrates the ISO standards to the corporate system.• Developing and executing a training program on the system’s procedures and standards.

Veronica Ferrigni Vera Education Details

Frequently Asked Questions about Veronica Ferrigni Vera

What company does Veronica Ferrigni Vera work for?

Veronica Ferrigni Vera works for Just A Bit S.l.

What is Veronica Ferrigni Vera's role at the current company?

Veronica Ferrigni Vera's current role is Desarrolladora Comercial.

What schools did Veronica Ferrigni Vera attend?

Veronica Ferrigni Vera attended Fia Business School, Universidad Simón Bolívar.

Who are Veronica Ferrigni Vera's colleagues?

Veronica Ferrigni Vera's colleagues are Patricia Bolivar.

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