Eraneos is a global management & technology consultancy group that shapes the digital future of organizations, providing services from strategy to implementation.- Lead initiatives that empower clients to become data-driven organizations using advanced analytics, AI, and data governance practices.- Collaborate with diverse industries to tailor data solutions that address unique business needs and drive growth.- Build and maintain strong relationships with stakeholders to understand challenges and identify opportunities for innovation.- Design scalable analytics frameworks that enhance efficiency and performance across multiple clients.- Mentor and develop teams, fostering a culture of collaboration and continuous learning.- Oversee multiple projects simultaneously, ensuring timely delivery aligned with clients' strategic goals.

- Actively contributing to the mission of Women in Big Data non-profit association by promoting diversity and inclusion within the data and analytics community.- Organizing events, trainings and workshops to educate and empower women in the field of data and analytics.- Collaborating with industry leaders to provide mentorship and networking opportunities for members.- Leading initiatives to increase awareness and participation of women in big data careers.

As a Freelance Consultant specializing in Data & Analytics Strategy and AI, I leverage over 15 years of expertise to help organizations transform into data-driven powerhouses. My services include:- Data & Analytics Strategy: Crafting comprehensive data strategies that align with business objectives, driving growth and innovation.- Artificial Intelligence: Unlocking the potential of AI by defining impactful use cases, developing advanced AI and machine learning models, and integrating them into business processes to solve complex problems and enhance decision-making.>>Main client: Philip Morris Spain - Data & Analytics Acceleration Strategy- Lecturer & Speaker: Delivering engaging lectures and talks on high performing D&A teams, data science, AI, and analytics at conferences, universities, and professional events.

Data, Analytics and AI Vision. Business Partnership. Data & Analytics Products and Solutions. Global NPS Program Management. Adoption of Data Culture. Led a team mix of 10 analytical and CX professionals (with a larger cross-functional team) to use customer data and analytics as a key competitive advantage to drive growth and customer engagement.• Shaped, defined and executed a 3-year roadmap for Maersk to leverage customer data value that covers 3 main pillars: data governance, analytics solutions, and fostered a data-driven culture to change ways of working. Close collaboration with all Commercial leaders to understand business needs and strategic direction.• Implemented a comprehensive customer data management strategy, boosting accuracy and consistency by 30% and 20% respectively, while fostering better data utilization for business success.• Empowered Maersk with proactive utilization of data-driven insights in decision-making, leveraging continuous KPI monitoring, predictive analytics, AI, ML, dashboards, and customer engagement analysis. Key achievements include refining customer segmentation, tripling win rates for cross-selling, improving marketing campaign effectiveness through segmentation strategy, and implementing an AI Sales agent for frontline access to customer insights.• Directed the Global Voice of the Customer program at Maersk, utilizing advanced analytics to extract insights from relationship and transactional feedback programs. Translated findings into action plans, 1500+ users spanning from strategic to operational. Driving a 30% increase in Global NPS score over 18 months and fostering collaboration between headquarters and regional teams. Achieved a notable +10pts rise in NPS scores within a 12-month period.• Increased team satisfaction and efficiency in their jobs through a clear purpose, scope definition recognition for delivering qualitative work and driving tangible business impact. Continuous coaching and opportunities for growth.

Data & Analytics Vision and Strategy. Consumer Insights. Data Infrastructure. Data & Analytics Products. Education and Training. Played a pivotal role in driving the organization's transformation towards a smoke-free future. Led a team of 10 dedicated professionals and spearheaded the development of a data-driven culture and a deep understanding of our consumers.* Defined and executed a comprehensive data vision considering affiliate needs on data governance, analytics, and data culture.* Successfully established a robust data & analytics infrastructure, with the development of a Datawarehouse and a DataMart for a 360° consumer view what was later used to rolled-it out to all the other markets of PMI. Increased efficiency and accuracy of all the generation of insights and data products.* Developed essential data & analytics products to cover business opportunities, including 20+ interactive Power BI dashboards and predictive models for business decisions. Several were recognized as best practice in PMI and were rolled out globally.* Built strong relationships with management team and cross-functional stakeholders, enabling analytics and insights adoption across all organization, generating appetite to data.* Equipped the organization with analytical thinking and Power BI skills through training initiatives. * Propelled Philip Morris (Swiss Affiliate) into a data-driven organization, understanding consumers and driving strategic decisions for a successful SMOKE-FREE FUTURE. Swiss affiliate was recognised as a PMI best practice and many initiatives were rolled-out globally.

In this role, I am in charge of managing SPECIAL.T Consumer database of Nestlé and being able to use it strategically to deliver business value. Furthermore, I am responsible for the CRM strategy from A to Z ensuring a performing CRM Lifecycle for New Members, Existing Members and Lapsters. Key responsibilities:o Drive the execution of pre and post campaign performance reports to provide key learnings and feedback (trends, patterns) for the International Marketing teamo Provide actionable recommendations based on analytics to optimize future marketing activities based on sales and activation resultso Define and manage end-to-end analytical projects supporting customer acquisition and retention and develop customer performance insights for CRM Strategy.o Be in charge of the CRM Strategy: define, optimise and implement CRM programs willing to improve SPECIAL.T members satisfaction, value and drop rate (for example: Member Get Member referral program, Onboarding Program, Loyalty Program, Reactivation, etc.)o Support internal teams with analyses on their ad-hoc requests linked to product launches, rankings, impact on the portfolio of the new products.o Establish and monitor regularly Key Performance Indicators (KPI’s) describing members’ behaviours and business performances willing to influence business strategy.From Oct 2012 until August 2014: during the roll-out of the business, I was as well Web Manager, responsible of SPECIAL.T E-commerce website (front-end). I was coordinating the implementation and development of all marketing initiatives on the website and ensuring the continuous improvement of the e-commerce website.

My mission was to provide internal competencies that enable to have a greater knowledge on consumer behaviour and trends and leverage the advantage of having a direct to consumer business.Main responsibilities:o Provide recommendations towards consumer activation, retention, bonding and satisfaction supported by fact-based analytical insightso Assess business needs, define analytical approach, run relevant analysis and communicate and present results to stakeholderso Act as functional leader on geo-marketing tools and analysis and communicate and present results to stakeholderso Optimize marketing activities targets based on customer profiling and segmentationo Establish regularly Key Performance Indicators describing the customer behaviouro Increase CRM capabilities through all the company: visits to the markets, trainings and support documentation

Main responsibilities:o Establish the parameters and required information to have a good knowledge of customerso Target optimization of marketing activities based on customer profile and segmentationo Identify customers trends and follow their evolution in terms of products possession and engagement with the brando Analyse and improve customer lifecycle