Veronica Fratarcangelo Email & Phone Number

Fort Lauderdale, Florida, United States

Fort Lauderdale, Florida, United States

Davie, Florida, United States

As the creative lead for 100+ Rock Shops around the world, I oversaw visual marketing projects for increased brand awareness and consistency. I strategically partnered with key stakeholders within the organization to ensure our Rock Shop messaging was on brand and impactful. Faced with the challenge of a global pandemic, I was able to offer quick and.

Miami/Fort Lauderdale Area

By driving the company’s brand and product marketing strategies for 50 retail stores across the Americas, I’ve increased sales, brand awareness, and operational efficiency in addition to improving the way we communicate our merchandising standards. For example, I developed the first-ever company-wide marketing calendar outlining campaigns and promotions.

Coral Gables, FL

As the Senior Marketing Specialist of both Training and Visual Merchandising for Latin America and the Caribbean, I served as a resource and guide to Visual and Training Managers throughout the region. I developed project plans for new clients, openings, regional initiatives, and merchandising standards, and I trained all new and existing staff through a.

Miami, FL

As an instrumental member of the company’s visual team and a key player for major projects and initiatives, I managed all creative programs for the Celebrity, Norwegian, and Crystal brands. This including the design and installation of all onboard displays, coordination of all logistical aspects for visual collateral, and directives for special occasions.

I implemented sophisticated product displays across the Florida and Texas markets to drive sales and enhance the brand’s image as Regional Visual Coordinator. My role required extensive cross-functional collaboration with merchandising, marketing, public relations, branch management, and corporate teams in order to align our efforts. I hired and directed.

Bachelor Of Arts, Fashion Merchandising

Marketing/Public Relations

Activities and Societies: Alpha Xi Delta