I’m a strategic Marketing VP/Director with expertise activating and connecting audiences with the brands they love. With roots in brand management, I have specialties in building and executing sponsorship, partnership, and experiential marketing strategies. I evaluate opportunities and leverage business acumen, insights, and analysis to creatively identify brand connections at the intersection of digital and physical spaces.SOME HIGHLIGHTS:» Drove a 5-year compound annual growth rate of 20% and $100M Canadian Dollars for CLIF Bar® with holistic sponsorship, partnership and experiential marketing strategy innovation and execution. » Led large-scale sponsorship planning and activation, valued at $4M, across 5 major metro markets in 5 weeks for a globally recognized financial services brand in partnership with a major U.S. Retailer and Major League Baseball®.» Developed brand and content strategy for a televised live-cast across a sport property’s digital platform, social channels, and ROKU TV to a global audience of free ride mountain bike enthusiasts, delivering 6M+ impressions and 3.5M video views. When I’m not creating brand connections across the sponsorship, partnership, and experiential marketing spectrum, I can be found equitably researching travel opportunities; listening to podcasts like Brene Brown’s DARE TO LEAD or storyboarding interior design motifs to my Pinterest board. If there’s a shared affinity for all or some of the above, let’s connect!SKILLS: Business Acumen | Analysis | Problem Solving | Communications | Global Sponsorship & Partnership Portfolio Management | Deal Structuring | Contract Negotiations | IP Management | Project Management | Brand Activation Management | Internal & External Relationship Management | Asset Development & Deliverables | Marketing Program Execution | Measurement | Communications | Cross-functional Team Leadership | People Management | Coaching | Agency Management | Vendor Management | Budget Management |