Veronica J. Navarrette, Mba Email & Phone Number

Manhattan Beach, California, Us

Working at the intersection of sponsorship, partnership, experiential, and integrated marketing communications, I love thinking holistically about strategic initiatives and brand program goals, and incorporating the right tactics to create and implement holistic marketing plans that drive impact, reach and engage audiences, and deliver results for the brand. Providing interim strategic marketing leadership for senior-level freelance and fractional marketing roles.

San Francisco, Ca, Us

Stamford, Connecticut, Us

Sponsorship, Partnership, and Experiential Marketing. Provided Account Director leadership and brand activation oversite of Major League Baseball (MLB) sponsorship asset and MLB athlete integrations on behalf of globally recognized financial services client. Programming incorporated high-touch brand communications and large-scale activation plans spanning five major metro markets over a five-week period and an activation valuation of $4M.

Emeryville, Ca, Us

Led partnership team and oversaw strategy, evaluations, and brand activations for CB&C’s North America portfolio of large-scale sponsorship marketing assets, with focus on nationally and globally recognized properties: The Boston Marathon (B.A.A.), World Surf League (WSL), USA Climbing, Crankworx Inc. (CEI, World Tour), Whistler Blackcomb Mountain Resort (Vail Resorts, Inc.), Advocacy partnerships, and others. Galvanized and led cross-functional marketing teams to develop and implement impactful brand engagements through partnership channels, amplify the CLIF® brand, and deliver meaningful 360 consumer journeys to target audiences.

Emeryville, Ca, Us

Led consumer-facing Brand Experience and Field marketing annual plan strategies to drive awareness, consideration, trial, and brand equity of CB&C’s portfolio of brands among consumers in key Canadian growth market, with ancillary support for emerging, EU markets. Forged and managed strategic partnerships, managed in-market experiential agency, and led cross-functional marketing teams to implement programming and localize brand, while sustaining alignment and integration with domestic brand strategies and initiatives across campaigns, creative, digital, social, pro athlete, and influencer activities.

Menlo Park, Ca, Us

Provided marketing management consultation for agencies and social enterprise.

Developed new skills (SEO, Wordpress, Social Media Strategies), consulted with small business, volunteered, traveled (SE Asia), and explored emerging social enterprise trends.

Us

Managed P&L for branded product lines within Safeway's fresh prepared foods and meal solutions portfolio, including Signature Cafe ™, Primo Taglio ®, and Waterfront BISTRO ™. Identified and developed growth across all key areas, led and managed internal cross-functional teams, and oversaw creative and promotional development with external and internal agencies.

Us

Supported brand management and product innovation for branded product lines within Safeway's fresh prepared foods and meals solutions portfolio.

Us

Provided Senior Brand Managers with market and trend analysis for bakery and fresh prepared foods segments. Supported decision-making on product assortment, flavor profile trends, pricing and promotions, and provided project management support on packaging development and plan tracking for all new product launches.

Denver, Colorado, Us

Accountable for managing marketing collateral production and annual calendar for the Northern California chapter of this nonprofit organization. Work included writing original content, brand identity management, and graphic design of award-winning quarterly magazine, monthly calendar and brochures.

Mba, Marketing Management

Ba, Communication