Veronica La Via work email
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Veronica La Via personal email
I help organizations thrive by unlocking people’s potential through dynamic, engaging, and transformative learning experiences. ✅ Key areas of expertise: - intercultural integration (ethic, generational, gender and professional cultures, collaboration, negotiation, communication and leasership), - D&I (from stereotype and gender biases awareness to reconciliation, through recognition and respect)- systems thinking, innovation, strategic foresight, - leadership, and self-empowerment. Each intervention begins with an analysis of organizational dynamics and translates into practical, sustainable strategies that empower individuals and companies to achieve tangible, lasting results. I design vibrant learning experiences rooted in learning by doing, andragogy principles, and Kolb’s experiential learning. My coaching-based approach encourages participants to experiment with new behaviors, apply immediately actionable tools, and create meaningful change, through actionable tools to visualize effective processes and behaviors.🎯My true KPI? Happy, self-aware, and fulfilled people, capable of turning what they learn into real, measurable outcomes. ☺️🌈 Curiosity fuels my work. It drives me to explore innovative methodologies while deeply understanding individuals to create tailored programs. I believe everyone has unique potential, and for this reason, I blend traditional and experimental methods, offering interventions that combine strategic vision with hands-on application. 🌍 Intercultural competence is one of my greatest passions, matching my lifelong interest for different people and cultures.🛳️Navigating diverse perspectives, fostering reconciliation, and crafting inclusive solutions to tackle organizational complexity excites me—and aligns with my Ikigai (hopefully, it does the same for those involved in my programs 🤗). I am the co-author of *The Covid-19 Survival Guide: Dilemmas and Solutions* and apply my approach across areas such as D&I, leadership, and talent development, helping organizations turn potential into measurable outcomes. If you’re looking for training that inspires, engages, and delivers lasting value, let’s design a growth journey together. 🚀if you're looking for a curious T-shaped learner, thrilled by new challenges, glad to dive out of comfort zone and set the bar higher... Just contact me, I am always open to new experiences to expand my horizons.Languages: Italian mother tongue, fluent English and French.Open to relocate... Anywhere! 🗺️
Limitless Exploit Your Potential
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Trainer, Facilitator, Designs Engaging Learning Experiences For People DevelopmentLimitless Exploit Your Potential Sep 2014 - PresentItalySupporto le organizzazioni a prosperare liberando il potenziale delle persone attraverso esperienze formative dinamiche, coinvolgenti e trasformative.Temi chiave: integrazione interculturale, D&I, pensiero sistemico, innovativo, strategico e anticipante, leadership e self-empowerment. Ogni intervento parte dall’analisi delle dinamiche organizzative e si traduce in strategie pratiche e sostenibili, per supportare le persone e le aziende nel raggiungere risultati concreti e duraturi.Creo esperienze di apprendimento dinamiche basate sul learning by doing, sui principi dell’andragogia e sulla formazione esperienziale di Kolb. Il mio approccio coaching accompagna i partecipanti a sperimentare nuovi comportamenti, applicare strumenti immediatamente praticabili e costruire cambiamenti tangibili. Il mio vero KPI? Persone felici, consapevoli e soddisfatte, capaci di trasformare ciò che imparano in risultati concreti.La curiosità è il motore del mio lavoro. Mi spinge a sperimentare metodologie innovative, ma anche a comprendere profondamente le persone per progettare percorsi personalizzati. Credo che ogni individuo abbia un potenziale unico e, per questo, integro metodi tradizionali e sperimentali, offrendo interventi che uniscono visione strategica e applicazione pratica.La competenza interculturale è una delle mie più grandi passioni. Navigare tra prospettive diverse, favorendo la riconciliazione e creando soluzioni inclusive per affrontare le complessità organizzative mi entusiasma e mi avvicina al mio IKIGAI (spero lo faccia anche per le persone coinvolte nei miei percorsi)Sono coautrice di The Covid-19 Survival Guide: Dilemmi e Soluzioni e applico il mio approccio in ambiti come D&I, leadership e sviluppo dei talenti, aiutando le organizzazioni a trasformare il potenziale in risultati concreti.Se cerchi una formazione che ispiri, coinvolga e generi valore duraturo, possiamo costruire insieme un percorso di crescita. 🚀
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Strategic Marketing, Customer Journey, Innovation, Business & People Strategy ExpertLimitless Consulting - Exploit Your Potential May 2012 - PresentItalyHelps Companies in exploiting their full potential by setting up Marketing and Business Strategies and Activating profitable Change thanks to:- a deeper Understanding of Consumer's needs, Customer Journey, Market Trends and dynamics - Human capital Assessment and Engagement- Process Improvement and Agile procedures- Teamworking and Cross-cultural IntegrationSome projects and collaborations:Marketing, Innovation and People Strategy Consultant - IdeaManagement Human Capital Development of Innovative Tools for Soft Skills Assessment and Develpment (including gamification, online platform and engaging training and wokshop) Marketing and events Strategy Workshop ideation and facilitation (responsible of the Developing Anticipatory Thinking training on future studies)Marketing Head + Coach - Molino Nicoli Spa. 360° Ethnographic research on Free From and Gluten Free Full reengineering of the product portfolio (brand architecture, USP, vision, overall business strategy, logistics, packaging, technical development, route to market) Implementation of a sales network for Italy (from people selection to Kelyan sales app)Marketing Project Manager at Institute of Culinary Art Italia (Italian start up in the FoodService sector, aimed at generating added value through Networking at C level & Training.) Vision, Mission and Strategy definition Full organization of 3 events with over 100 partecipants Set up of the e-learning platform, training projects on coffee, business practices and soft skills Head of the “School Project” at ITB Spa Ski resort for 3 winter seasons Motivation, training and coordination of a team of 5 people and direct contact with the key stakeholdersTraining and Teambuilding workshops Leadership Training for Ski School Directors for Lombardia Region CFP Zanardelli Teambuilding and Food trends for Pasta Lensi Conflict Mangement, Intercultural integration, Effective communication and effective business writing
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Professor "Intercultural Integration For Business"Università Degli Studi Di Milano Jan 2020 - Dec 2024Milan Area, ItalyContract Professor at the faculty of Science of Linguistic and Cultural Mediation.Reached the goal of sharing my passion and knowledge in the field of Intercultural Integration with Young Minds, hoping to help them to understand the importance of embracing the other's point of view for better and more effective collaboration to perform across Cultures. -
Head Of Marketing DepartementMottolino Spa Sep 2011 - Apr 2012Livigno ItalyIn charge of defining the 3 Years Strategy for the whole Mottolino Group and setting up the Marketing Department (people assessment, roles definition, processes & procedures) for the destination management plan (Temporary Managment Contract)Led a team of 3 people for the set up and implementation of the Marketing plan, aimed at creating a unique experience for the tourists, by managing multiple tools, beyond the ski resort itself and the 2 restaurants: Off and online communication: website, social media (Facebook avg. post interaction: 40%), PR, on site (printed materials, non-conventional comm. tools), media (national and local tv, newspapers, magazines) Projects: Mottolino Key Loyalty scheme, Mottolino Freeride Experience (which granted Livigno the award “Best Ski Resort in Europe” for 2012), Dr Rent (an innovative ski rental), Fun Mountain Television Partnerships and Events: River Jump, 9 Knights, The Night of 7 Sins, Winter Women’s week
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International Senior Product ManagerGiovanni Rana Dec 2010 - Apr 2011Verona Area, ItalyMarketing Mix management for Northern EU Countries: finalization of the TV spot, web site design, online contest, in store promotions and activities Ready Meals Landscape analysis and category mapping to evaluate a possible product launch
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Business Analyst And Insight Specialist At Nestlé Professional Beverage CentreNestlé Oct 2009 - Dec 2010Lausanne Area, SwitzerlandAnalysis of trends, market dynamics and customer journey to assess the business growth opportunities and projects potential on global scale (particularly for coffee in WE, RTD tea and cold beverages) Set up of workshops and brainstorming sessions to generate new brands (i.e. Alegria brand) as well as new product features (connectivity, hassle-free machines, user-friendliness, convenience and value for money)Led qualitative market researches for the concept validation to define product features, USP, value proposition, price point and business model for Nescafé Alegria coffee solutions Co-led and kick-off the “Global Simplified Cupping for NP” project, aimed at establishing a common coffee language throughout the organization to leverage HQ sensory tools in the markets for them to discuss in-cup quality with customers in a relevant manner (full process design, launch event with blind lunch) -
Consumer And Market Knowledge (Cmk) Associate ManagerProcter & Gamble Jan 2009 - Apr 2009Geneva, SwitzerlandAn intense but quick experience due to Company's restructuring.4 full months where I had the chance to be involved in two projects:1. CONSUMER LISTENING: a project led by the HQ in US on receptivity aimed at assessing touchpoints to finetune the global consumer strategy and insights; 2. QUALIFICATION PHASE FOR AZ 3D LAUNCH IN EUROPE: ethnographic research in 4 EU countries, consumer insight generation, concept and packaging labs, and market sizing;Thanks to my boss Isabelle Vallin I had the chance as well to attend all the onboarding piece of pieces of training, such as, to mention a few: effective business writing, finance for non-finance, corporate athlete, designing and running consumer researches, media meta-analysis, Ipsos research techniques on Copy Effects, latest pricing researches, BASES and Europanel methodologies -
International Marketing Project ManagerBarilla Spa Nov 2005 - Jan 2009Program and Project Management: Development, from idea generation to implementation phase, of New Products and Concepts, aimed at offering complete solutions including products, equipment, branding, communication materials and services Coordination of cross-functional Program Teams, composed on avg. of 8-10 Professionals Responsibility of the projects resources (500 K € ADV, 2 mio € CAPEX) and their performance follow-up Business Plan (including Marketing Plan and Business Model) and implementation of pilot concepts Establishment of project launches action plans in Western EU, including set up the marketing mix Creation of new processes and procedures for internal and external contributors to work as a teamStrategic Marketing: definition of the 3-year Strategic Plan Global mission assessment and strategic guidelines for Barilla brand in Out of Home market Overall business objectives: sales and profit and growth opportunities (evaluation of potential acquisitions) Analysis and identification of market opportunities, monitoring of competitors Set up and concrete implementation of European marketing and media strategy European pricing, promotional and trade spending guidelines Official reporting to Top management (GM, Ceo, Shareholders)Other activities Liaison with European subsidiaries to coordinate the correct implementation of communication strategies In charge for yearly budget set up and quarterly financial P&L reporting for the above mentioned projects -
Field Sales RepresentativeBarilla Nov 2004 - Oct 2005Account Management (Retail Customers) of specific geographical areas: from 3-month canvass planning and implementation, included the budget of promotional resources and the assortment management, to in-store promotions and implementation of small projects of category management in specific point of sales. -
Assistant Brand ManagerBarilla May 2004 - Oct 2004Support in defining the marketing plan for a new range of frozen products targeted at the foodservice marketNew Product and packaging development in connection with R&D, Marketing mix and business modelSupport in Event management and organization of a Barilla stand at Eu food trade exhibitions.Analysis of the Dutch food market & presentation to the local top management in the Dutch branch -
JournalistIl Giornale Di Bergamo Mar 2001 - Sep 2002Bergamo, Lombardia, ItaliaOne of the several jobs I did during University, to pay my studies.This in particular allowed me to acquire skills both in working under pressure with tough deadlines and writing effectively overcoming "the fear of the white page"
Veronica La Via Skills
Veronica La Via Education Details
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Ideamanagement Human Capital SchoolPhysical Education Teaching And Coaching -
Ideamanagement Human Capital SchoolHr -
Ideamanagement Huma Capital Soft Skill AcademyPeople Management -
Marketing Management, Business School De Il Sole 24 Ore -
Pr And Advertising -
Istituto Tecnico Per Il Turismo G Leopardi92/100
Frequently Asked Questions about Veronica La Via
What company does Veronica La Via work for?
Veronica La Via works for Limitless Exploit Your Potential
What is Veronica La Via's role at the current company?
Veronica La Via's current role is Trainer, facilitator, designs engaging learning experiences for people development. Contact me to explore how to drive together impactful changes! 😉.
What is Veronica La Via's email address?
Veronica La Via's email address is ve****@****ahoo.it
What schools did Veronica La Via attend?
Veronica La Via attended Ideamanagement Human Capital School, Ideamanagement Human Capital School, Ideamanagement Huma Capital Soft Skill Academy, 24 Ore Business School Ed Eventi, Iulm University, Istituto Tecnico Per Il Turismo G Leopardi.
What skills is Veronica La Via known for?
Veronica La Via has skills like Marketing Strategy, Market Analysis, Product Marketing, Marketing Management, Fmcg, Strategy, Competitive Analysis, Cross Functional Team Leadership, Customer Insight, Management, Business Strategy, Market Research.
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