Veronica Lee Email and Phone Number

· Competitive product analysis and market research: Conducted competitive product analysis and market research regularly, adjusted the content direction of brand push；· Brand promotion and marketing strategy: coordinate with the promotion of new products and brand activities on the new products, the planning and landing of community side activities of new products and market activities ；·Collaboration scheme to produce products collaborated with the movie “Barbie”, achieving 1.15 million bottle sales within the first two days of rolling out and a total of 36 million visits in Heytea’s livestream channel.·Invited high-spending consumers to in-person events such as Heytea’s Black Card Appreciation Event, attracting them to share pictures and videos on social platforms, achieving good publicity effects.·Created written and picturing content and posts for Heytea’s social media, keeping appealing to customers.

· Live broadcast activities: Participated in the planning and execution of daily live broadcast activities, and landed 20+ anchor activities, and planned head anchor series activities;· Data analysis: With the use of excel, pivottables and other functions,monitored data and anchors broadcasting situation, and weekly and monthly reported data analysis;

·Brand Positioning and Identity: Engaged in promotional activities to grasp LORéALs brand image and core values. Established collaboration with the artist “Birdhead” to promote a distinct brand image in the luxury marketplace for Mason Margiela and Ralph Lauren. Built a collage of Chinese New Year-themed pictures, reinventing personal holiday memories to attract customers with meaningful messages.· Data analysis: Analyze the data of major e-commerce platforms of LID perfume lines such as Mason Margiela, then optimize advertising materials to improve vision;· Writing and planning: Participated in the brainstorming and theme planning of brands;· Analysis of competing stores: analyzed design of rival stores of other brands on major e-commerce platforms, sorted out graphics and produced competitive product analysis reports;

· Short video production: According to marketing, customer needs and audience preferences, independently completed the script writing, shooting and editing of short videos of NetEase Dashen;· Internship contribution: analyzed the data of each video (clicks, comments, etc.) to understand user preferences, made user portraits, and adjusted the direction of subsequent video scripts.