Veronica Lee Email & Phone Number

Operated the transfer pricing practice of Adidas Group, including designing tax-efficient operation models, analyzing value chains, defining inter-companies pricing methodologies, addressing and resolving transfer pricing issues in daily operations, and overseeing transfer pricing documentation. Drove tax audit defenses in relation to all inter-company transactions/arrangements and negotiated with local tax authorities. Identified risk appetite and considered tax risk provision basis and quantum. Managed a risk provision covering all transfer pricing issues and APAC issues of over EUR 100M. Led Asia Pacific tax team of 6 tax professionals with finance teams in 12 jurisdictions to manage all tax matters across Asia Pacific overall and oversee the whole tax life cycle of all Asian setups of Adidas Group.

Managed regional tax controlling, strategic planning, internal policies, and compliance with local tax laws. Delivered strategic advice on optimizing design of tax-efficient structures in local operating units. Oversaw taxation function and all tax-related matters regarding Adidas Group’s entities in Asia Pacific. Headed tax risk management and provided sound advice/solutions to business partners. Formulated and implemented effective tax strategies and planning, acting as core management member to achieve departmental objectives and cultures. Supervised tax team of 6 tax professionals and over 30 finance staff managing the tax operations with around EUR 120M tax expense per annum.

Guided and oversaw corporate tax concerns, focusing on Hong Kong jurisdiction. Offered counsel on tax-related issues from countries across Asia Pacific region. Supervised over 80 people and managed a list of client portfolios, bringing an income stream of around HKD 6M per annum.

Hong Kong Sar

Engaged, strategized, and presented solutions to clients on boosting tax efficiency and better managing client exposure to tax risks in different countries. Supported clients in completing M&A, going listing, and restructuring.

Bachelor Of Business Administration - Bba, Accounting And Finance

Cpa