Veronica Ma Email and Phone Number

-Created interview tracking document with essential interviewee details, LHD information, and progress status, enhancing the team's ability to monitor the qualitative research process effectively.-Mapped out a user journey for stakeholders from public health, illustrating key touch points, actions, and emotions throughout their daily workflow to help the team have a further understanding of their user journey.-Organized the highlighted interview needs from transcript into an affinity diagram to visually categorize and group similar user needs and pain points to encourage brainstorming and ideation for potential solutions.-Collaborated with cross-functional teams to brainstorm innovative features through design jam and crazy 8 workshop.-Prioritized features based on insights from affinity diagrams by creating a stakeholder map that assessed the impact and importance of each feature across different stakeholder categories.-Enhanced vaccine related data collection and analysis experience for all health departments in the state Michigan by designing a system with 60+ prototypes followed the WCAG 3.0 in Figma under an Agile environment .

-Collaborated with Miller's Professional Imaging(Mpix) on a course project centered around Needs Assessments and Usability Evaluation.-Worked as part of a team to conduct user experience research, including interviews, surveys, usability tests, interaction maps, heuristic evaluation, and comparative evaluation.-Provided valuable design suggestions based on qualitative research to improve the overall user experience.-Prepared detailed reports and delivered presentations on evaluation results, highlighting key findings.

-Slashed user complaints by developing a word bank and white book for Banco’s online blockchain product.-Enhanced website mobile and desktop version through increasing mobility of Banco official website by changing the visual language, simplifying interactions, and minimizing user friction through AdobeXD.-Overhauled 40+ interfaces for the buyer, anchor and vendors’ onboard process and quick starts using Figma.-Held weekly meeting with development team and product manager to convey to pixel-perfect design.-Increased closing rate by redesigning the reverse factoring workflow form financier, anchor and vendor through creating user workflow and website architecture.

-Orchestrated the internal project management system mobile and desktop version from 0 to 1 through 40+ prototypes to facilitate company wide project managing process.-Improved 10% of user satisfaction rate by designing system logos and user interactions using Photoshop and After Effect.-Facilitated seamless communication between designers and developers via Figma, expediting project workflows and reducing design-to-development handoff time by 25%.

-Elevated work efficiency for the Sun Moon Light Center by 23% though orchestrating the design of the AR inspection system's workflow and user interface with Sketch.-Enhanced the visualization and experience of Aishida's exhibition by conceptualizing and designing an innovative online workshop introduction system.-Contributed to enhancing efficiency and reducing downtime by creating a user-centric AR glasses solution for remote instrument repair.