Verónica Martinez Email and Phone Number
Verónica Martinez work email
- Valid
Verónica Martinez personal email
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I´ve consolidated my work experience in the #Marketing field, working in different industries that led me to understand the #consumer and #shopper from a wider perspective, helping me develop my #innovation and #creativity skills to strategically develop long term business plans.My favorite part of working at #Beiersdorf is that the wide network allows me to work with different cultures and profiles from around the world, expanding my ability to understand and tackle the changing dynamics of the markets.
Self-Employed
View- Website:
- beiersdorf.com
- Employees:
- 11007
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Self-EmployedBuenos Aires Province, Argentina
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Business Unit Head Derma & Health Care Argentina, Paraguay, Bolivia & Uruguay At BeiersdorfBeiersdorf Feb 2023 - PresentGreater Buenos AiresRole:Responsible for the Dermocosmetics & Health Care Business as a whole (full P&L) with full management of the Marketing, Digital, Shopper & Customer Marketing and Detailing Functions. -
Marketing Manager Cosmetics For Argentina, Paraguay, Bolivia And Uruguay At BeiersdorfBeiersdorf Jul 2021 - Jan 2023Greater Buenos AiresMain Challenges: Assure to profitably increase NIVEA Brand penetration via accelerated growth in our Core through offering relevant innovations for the consumer.Set up and integrate the new exports business model (Paraguay and Bolivia) into the current.Role:Lead the Marketing function responsible of driving the Cosmetics Business Unit (70% of Beiersdorf business); NIVEA as the main Brand within the portfolio.Develop the Cosmetics mid to long-term strategy for Skin and Personal Care categories, translated into each country´s dynamics. -
Marketing Manager Cosmetics For Argentina And Uruguay At BeiersdorfBeiersdorf Feb 2018 - Jun 2021Greater Buenos AiresRole:Lead the Marketing function responsible of driving the Cosmetics Business Unit (70% of Beiersdorf business); NIVEA as the main Brand within the portfolio.Develop the Cosmetics mid to long-term strategy for Skin and Personal Care categories, translated into each country´s dynamics. -
Marketing Manager Personal Care & Sun Care For Southern Cone Latam At BeiersdorfBeiersdorf May 2014 - Jan 2018Buenos Aires, ArgentinaRole:Marketing coordination for Personal Care & Sun Care portfolio for Argentina, Chile, Peru, Paraguay, Bolivia and Uruguay.Responsible for overall management of Marketing function aiming to achieve key targets on Net Sales, Market Share, Profitability and Brand Health KPIs in each country.Managed Categories/Brands: NIVEA Sun Care, NIVEA Deodorants, NIVEA Body Cleansing, NIVEA Men, 8x4 Deodorants, Hidrofugal Deodorants. -
Brand Manager Nivea Face & Lip Care For Argentina And Uruguay At BeiersdorfBeiersdorf Feb 2009 - May 2014Buenos Aires, ArgentinaRole:Evaluation, planning and project development for launches, re-launches and line extensions with the aim of optimizing the product portfolio.Monthly/Annual demand planning and follow up to achieve the sub-brands volumes, turnover, profitability and market share. ATL (TV, Print, OOH, Radio) & BTL (push girls and consumer promotions) campaign planning and execution.Suggest, implement and monitor -together with Shopper & Customer Marketing and Sales- sales activities for different channels and clients to achieve objectives and gain market share. Planning, optimization and marketing budget control of the sub-brands. Evaluation, recommendation and activation of different ways to adjust budget deviations.Sub-brands responsibility: NIVEA Face Care and NIVEA Lip Care. Uruguay overall marketing coordination for all Business units: Cosmetics & Dermocosmetics. -
Marketing Senior Analyst Whiskies & Wines Categories At Pernod Ricard ArgentinaPernod Ricard Jul 2007 - Feb 2009Role:Assistance in planning, implementation and monitoring of the evolution of the business plans in order to achieve volumes, turnover, profitability and market share objectives for the Whiskies and Wines categories.Assist the Brand Manager in multidisciplinary projects (together with Procurement, Controlling and Sales) to optimize product launches, to achieve plans, timings and listing of the new references.Planning, organization and follow up of several projects, defining KPIs to monitor results. Events organization, communicating the values of the brands throughout BTL activities or event sponsorships.Brands: Chivas Regal, Ballantine’s, Jameson, Blenders Pride, Mumm Wineries, Etchart Wineries, Graffigna Winery. -
Marketing Product Manager At Pelikan ArgentinaPelikan Sep 2005 - Jun 2007Buenos Aires, ArgentinaRole:Groundwork and analysis of internal sales, costs and profitability from the different product lines of the company. Definition of KPIs to monitor results. Analysis and recommendation of courses of action to optimize results.Planning and coordination of promotional and communication activities plus organization of events/fairs.Re-launch of the Fine Writing Instruments line in Argentina. Market analysis of stylographic pens in Argentina (competitors, demand, average prices). Organization of launching event and planning of print campaign. -
Sales Support AssistantMakro Argentina Oct 2004 - Jul 2005Buenos Aires, Argentina
Verónica Martinez Skills
Verónica Martinez Education Details
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Bachelor In Marketing -
Quilmes High School -
Cambridge UniversityAdvanced English -
Cambridge UniversityEnglish; International General
Frequently Asked Questions about Verónica Martinez
What company does Verónica Martinez work for?
Verónica Martinez works for Self-Employed
What is Verónica Martinez's role at the current company?
Verónica Martinez's current role is Business Unit Head Derma & Health Care Argentina, Paraguay, Bolivia & Uruguay at Beiersdorf.
What is Verónica Martinez's email address?
Verónica Martinez's email address is la****@****ail.com
What schools did Verónica Martinez attend?
Verónica Martinez attended Universidad De Ciencias Empresariales Y Sociales, Quilmes High School, Cambridge University, Cambridge University.
What skills is Verónica Martinez known for?
Verónica Martinez has skills like Marketing, Trade Marketing, Marketing Strategy, Customer Insight, Market Planning, Marketing Management, Negotiation.
Who are Verónica Martinez's colleagues?
Verónica Martinez's colleagues are Võ Trần Khánh Linh, Janina Nizet, Ansh Mankad, Kalina Kobierska, Tina Hamann, Holger Kuhnle, Melanie Bachmann.
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Verónica Martínez
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