Verónica Martinez

Verónica Martinez Email and Phone Number

Business Unit Head Derma & Health Care Argentina, Paraguay, Bolivia & Uruguay at Beiersdorf @ Self-employed
Buenos Aires Province, Argentina
Verónica Martinez's Location
Comuna 12, Buenos Aires Province, Argentina, Argentina
Verónica Martinez's Contact Details

Verónica Martinez work email

Verónica Martinez personal email

About Verónica Martinez

I´ve consolidated my work experience in the #Marketing field, working in different industries that led me to understand the #consumer and #shopper from a wider perspective, helping me develop my #innovation and #creativity skills to strategically develop long term business plans.My favorite part of working at #Beiersdorf is that the wide network allows me to work with different cultures and profiles from around the world, expanding my ability to understand and tackle the changing dynamics of the markets.

Verónica Martinez's Current Company Details
Self-employed

Self-Employed

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Business Unit Head Derma & Health Care Argentina, Paraguay, Bolivia & Uruguay at Beiersdorf
Buenos Aires Province, Argentina
Website:
beiersdorf.com
Employees:
11007
Verónica Martinez Work Experience Details
  • Self-Employed
    Self-Employed
    Buenos Aires Province, Argentina
  • Beiersdorf
    Business Unit Head Derma & Health Care Argentina, Paraguay, Bolivia & Uruguay At Beiersdorf
    Beiersdorf Feb 2023 - Present
    Greater Buenos Aires
    Role:Responsible for the Dermocosmetics & Health Care Business as a whole (full P&L) with full management of the Marketing, Digital, Shopper & Customer Marketing and Detailing Functions.
  • Beiersdorf
    Marketing Manager Cosmetics For Argentina, Paraguay, Bolivia And Uruguay At Beiersdorf
    Beiersdorf Jul 2021 - Jan 2023
    Greater Buenos Aires
    Main Challenges: Assure to profitably increase NIVEA Brand penetration via accelerated growth in our Core through offering relevant innovations for the consumer.Set up and integrate the new exports business model (Paraguay and Bolivia) into the current.Role:Lead the Marketing function responsible of driving the Cosmetics Business Unit (70% of Beiersdorf business); NIVEA as the main Brand within the portfolio.Develop the Cosmetics mid to long-term strategy for Skin and Personal Care categories, translated into each country´s dynamics.
  • Beiersdorf
    Marketing Manager Cosmetics For Argentina And Uruguay At Beiersdorf
    Beiersdorf Feb 2018 - Jun 2021
    Greater Buenos Aires
    Role:Lead the Marketing function responsible of driving the Cosmetics Business Unit (70% of Beiersdorf business); NIVEA as the main Brand within the portfolio.Develop the Cosmetics mid to long-term strategy for Skin and Personal Care categories, translated into each country´s dynamics.
  • Beiersdorf
    Marketing Manager Personal Care & Sun Care For Southern Cone Latam At Beiersdorf
    Beiersdorf May 2014 - Jan 2018
    Buenos Aires, Argentina
    Role:Marketing coordination for Personal Care & Sun Care portfolio for Argentina, Chile, Peru, Paraguay, Bolivia and Uruguay.Responsible for overall management of Marketing function aiming to achieve key targets on Net Sales, Market Share, Profitability and Brand Health KPIs in each country.Managed Categories/Brands: NIVEA Sun Care, NIVEA Deodorants, NIVEA Body Cleansing, NIVEA Men, 8x4 Deodorants, Hidrofugal Deodorants.
  • Beiersdorf
    Brand Manager Nivea Face & Lip Care For Argentina And Uruguay At Beiersdorf
    Beiersdorf Feb 2009 - May 2014
    Buenos Aires, Argentina
    Role:Evaluation, planning and project development for launches, re-launches and line extensions with the aim of optimizing the product portfolio.Monthly/Annual demand planning and follow up to achieve the sub-brands volumes, turnover, profitability and market share. ATL (TV, Print, OOH, Radio) & BTL (push girls and consumer promotions) campaign planning and execution.Suggest, implement and monitor -together with Shopper & Customer Marketing and Sales- sales activities for different channels and clients to achieve objectives and gain market share. Planning, optimization and marketing budget control of the sub-brands. Evaluation, recommendation and activation of different ways to adjust budget deviations.Sub-brands responsibility: NIVEA Face Care and NIVEA Lip Care. Uruguay overall marketing coordination for all Business units: Cosmetics & Dermocosmetics.
  • Pernod Ricard
    Marketing Senior Analyst Whiskies & Wines Categories At Pernod Ricard Argentina
    Pernod Ricard Jul 2007 - Feb 2009
    Role:Assistance in planning, implementation and monitoring of the evolution of the business plans in order to achieve volumes, turnover, profitability and market share objectives for the Whiskies and Wines categories.Assist the Brand Manager in multidisciplinary projects (together with Procurement, Controlling and Sales) to optimize product launches, to achieve plans, timings and listing of the new references.Planning, organization and follow up of several projects, defining KPIs to monitor results. Events organization, communicating the values of the brands throughout BTL activities or event sponsorships.Brands: Chivas Regal, Ballantine’s, Jameson, Blenders Pride, Mumm Wineries, Etchart Wineries, Graffigna Winery.
  • Pelikan
    Marketing Product Manager At Pelikan Argentina
    Pelikan Sep 2005 - Jun 2007
    Buenos Aires, Argentina
    Role:Groundwork and analysis of internal sales, costs and profitability from the different product lines of the company. Definition of KPIs to monitor results. Analysis and recommendation of courses of action to optimize results.Planning and coordination of promotional and communication activities plus organization of events/fairs.Re-launch of the Fine Writing Instruments line in Argentina. Market analysis of stylographic pens in Argentina (competitors, demand, average prices). Organization of launching event and planning of print campaign.
  • Makro Argentina
    Sales Support Assistant
    Makro Argentina Oct 2004 - Jul 2005
    Buenos Aires, Argentina

Verónica Martinez Skills

Marketing Trade Marketing Marketing Strategy Customer Insight Market Planning Marketing Management Negotiation

Verónica Martinez Education Details

Frequently Asked Questions about Verónica Martinez

What company does Verónica Martinez work for?

Verónica Martinez works for Self-Employed

What is Verónica Martinez's role at the current company?

Verónica Martinez's current role is Business Unit Head Derma & Health Care Argentina, Paraguay, Bolivia & Uruguay at Beiersdorf.

What is Verónica Martinez's email address?

Verónica Martinez's email address is la****@****ail.com

What schools did Verónica Martinez attend?

Verónica Martinez attended Universidad De Ciencias Empresariales Y Sociales, Quilmes High School, Cambridge University, Cambridge University.

What skills is Verónica Martinez known for?

Verónica Martinez has skills like Marketing, Trade Marketing, Marketing Strategy, Customer Insight, Market Planning, Marketing Management, Negotiation.

Who are Verónica Martinez's colleagues?

Verónica Martinez's colleagues are Võ Trần Khánh Linh, Janina Nizet, Ansh Mankad, Kalina Kobierska, Tina Hamann, Holger Kuhnle, Melanie Bachmann.

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