Veronica Newman Email and Phone Number
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Currently @ Arizona Public Service - APS (Phoenix, Arizona)Full-service experience covering research design, questionnaire development, analytics, report production to final report delivery including presentation. Panel partner research. Behavior migration. Pricing optimization. Message testing. UX. Program satisfaction and awareness. Overall residential and commercial customer experience research. Focus groups and small group discussions. Mentoring staff. Active Qualtrics XM Advocate nominated by Qualtrics. VaN Marketing Consultants - (Oxford, Mississippi) 1-800 CONTACTS (Draper, Utah)Senior Insights Manager (September 2015 - October 2017)WestGroup Research (Phoenix, Arizona) Senior Research Analyst (September 2008-August 2015)Served as primary client contact answering questions, communicating status updates, troubleshooting, and consulting regarding research results. Routine responsibilities included research design, sample management, quota tracking, programming direction, sample management, data processing, report writing, and converting results into actionable client insights. Directed and collaborated with cross-functional team members, vendor management, and external partners. Managed large customer experience tracking study with electric utility’s 3,800 residential customers annually. Managed customer experience tracking studies with small, mid-sized, and large electric utility business customers. Crowe Horwath LLP (Indianapolis, Indiana)Customer Insights Research Manager (July 2007-July 2008)Loyalty Research Center, Synovate Loyalty, and G & S Research (Indianapolis, Indiana)Contracted Freelance Market Researcher (July 2006-July 2007)Market Voice Consulting (Indianapolis, Indiana)Quantitative Research Manager (May 2004-May 2006)Walker Information (Indianapolis, Indiana)Project Director (2001-2003)Farnsworth Group (Indianapolis, Indiana)Junior market research analyst (1999-2001)Education Anderson University (Indiana) - MBA, Masters of Business AdministrationButler University (Indiana) - Bachelors of Science degrees in Marketing & French
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Senior Research AnalystArizona Public Service - Aps Sep 2018 - PresentPhoenix, Arizona, Us
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Independent Business OwnerVan Marketing Consultants Feb 2018 - Aug 2018
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Vice President Of ResearchPromatura Group, Llc Nov 2017 - Feb 2018• Designed conjoint analysis framework along with accompanying questionnaires which included creative concepts for market testing to maximize market penetration. • Wrote secondary and primary research reports for 55+ (age-qualified) housing and products. • Designed, documented, and trained internal staff on formal processes for data management.• Assisted with moderating research seminars (focus groups) among GenXers, Baby Boomers, and Millennials.
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Senior Research Analyst1-800 Contacts Sep 2015 - Oct 2017Draper, Utah, Us• Designed and implemented innovative qualitative voice of the customer/market efforts to gather insights that explore awareness to conversion funnel among other key performance indicators. • Trail blazed customer storytelling initiatives. Share customer stories via internal meetings/presentations and using television monitors throughout our corporate headquarters. • Designed and implemented creative ways to gather concepts of interest to build content to expand engagement (connectivity) with the brand, social media platforms, storefronts (App, phone, and website), and strategic marketing campaigns.• Implemented semi-annual customer and general market tracking studies. Analyzed data, created report, and presented insights to executive leadership teams. • Negotiated and finalized external research vendor contractual terms after vetting process. Worked closely with several external research vendors to implement research initiatives. Maintained strong vendor relationships to ensure resources are readily available to serve immediate needs.• Provided insights to internal channel teams such as Digital/Ecommerce, App/website developers, and CRM (customer relationship management) to increase customer acquisition, conversion, retention, and improve overall customer journey. • Provided insights to support for Federal Trade Commission (FTC) submissions for legal legislation and consumer advocacy efforts such as the FCLCA (Fairness to Contact Lens Consumer Act). • Designed, managed, and reported insights using innovative method such as in-the-moment mobile research using SMS push notification and geo-mapping along with implementing an online community enterprise platform for marketing/branding co-creation efforts. -
Senior Research AnalystWestgroup Research Sep 2008 - Aug 2015Phoenix, Az, Us• Served as primary client contact answering questions, communicating status updates, troubleshooting, and consulting regarding research results. Routine responsibilities include research design, sample management, quota tracking, programming direction, sample management, data processing, report writing, and converting results into actionable client insights. Directed and collaborated with cross-functional team members, vendor management, and external partners. Responsible for leading and managing the largest client research initiative in WestGroup’s client portfolio for over six years. Duties for the over one million dollar research initiative included the following; • Managed large customer experience tracking study with electric utility’s 3,800 residential customers annually. Study used complex methodology (phone and web) and modular rotation logic design. • Managed customer experience tracking studies with small, mid-sized, and large electric utility business customers. o 800 small business customers interviewed annually using a complex modular design that involves daily status reporting, and quarterly data summary reporting. o Over 500 mid-sized business customers surveyed annually utilizing a sophisticated experience-based modular rotation design. o Created customized scorecards of research results for more than 200 large business account customers. Research findings are used for strategic relationship enhancements and account management performance metrics. • Conducted executive interviews for insurance and electric utility clients. • Streamlined report development to expedite delivery and minimize error. • Maximized survey content coverage by implementing modular rotation design and dynamic real-time customer follow-up triggers. • Championed effective communication protocols with clients and internal work groups to optimized quality and timeliness. -
Customer Insights Research ManagerCrowe Chizek Llc Jul 2007 - Jul 2008Designed and led custom research efforts for internal departments. Developed thought leadership messaging for corporate go-to-market strategies using voice of the customer primary data & secondary inputs.
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FreelanceLoyalty Research Center, Synovate Loyalty, And G & S Research 2006 - 2007Designed questionnaires, managed daily activities in regards to timelines, sample management/quota control. Analyzed data and wrote actionable reports. Presented research findings. Conducted in-depth interviews with health care professionals.
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Quantitative Research ManagerMarket Voice Consulting 2004 - 2006Selected market research vendors offering data collection, programing (CATI/Online), data processors (tabulations), and reporting/graphic design. Created schedules and managed day-to-day activities. Developed standard processes for outsourced teams to work in concert with one another while maintaining professional transparency with clients and team members. Presented research findings.
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Project DirectorWalker Information 2001 - 2003Indianapolis, Indiana, UsManaged cross functional internal research project teams and process timelines. Verified data quality. Developed custom client report templates. Presented results to internal account executives. Managed focus group recruitment call center of a dozen recruiters. -
Junior Research AnalystThe Farnsworth Group 1999 - 2001
Veronica Newman Skills
Veronica Newman Education Details
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Anderson UniversityMasters Of Business Adminstration -
Butler University - Lacy School Of Business
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Université LavalFrench
Frequently Asked Questions about Veronica Newman
What company does Veronica Newman work for?
Veronica Newman works for Arizona Public Service - Aps
What is Veronica Newman's role at the current company?
Veronica Newman's current role is Senior Research Analyst at Arizona Public Service - APS.
What is Veronica Newman's email address?
Veronica Newman's email address is va****@****ail.com
What is Veronica Newman's direct phone number?
Veronica Newman's direct phone number is (801) 316*****
What schools did Veronica Newman attend?
Veronica Newman attended Anderson University, Butler University - Lacy School Of Business, Université Laval.
What are some of Veronica Newman's interests?
Veronica Newman has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights.
What skills is Veronica Newman known for?
Veronica Newman has skills like Market Research, Customer Insight, Quantitative Research, Strategic Planning, Leadership, Cross Functional Team Leadership, Analysis, Marketing Research, Crm, Marketing, Analytics, Segmentation.
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