With proven expertise in building and developing successful local and global brands, I am a passionate marketer with unique management experience, blending marketing expertise, emotional intelligence, entrepreneurial spirit, digital technology, and creativity.I possess strong skills in Marketing Management, Digital Strategy, Advertising, Integrated Marketing, and Marketing Strategy, focusing on creating and maintaining brands. I am a specialist in digital project management and hold a Master's degree in Marketing and Anthropology from the Bucharest Academy of Economic Studies and SNSPA. Currently, I am pursuing doctoral studies in Sociology at the University of Bucharest, Faculty of Sociology and Social Work, where I also serve as a teaching assistant for the Social Psychosociology course.
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Marketing DirectorSerpico TradingRomania
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Brand Manager Delivery & Click & CollectKfc, Pizza Hut, Taco Bell | Romania & Italy 2021 - 2024My goal was to lead the digital presence and performance of the KFC brand on both web and e-commerce applications, as well as on partner digital platforms. I also drove strategies to increase online visibility, customer engagement, and sales growth. I developed and executed campaigns, optimized product listings, and collaborated with various teams to ensure brand consistency and success, as well as sales through these channels in the digital landscape. During the pandemic, the e-commerce channel became the main support for the business, facing many specific challenges. -
Group Account DirectorMullenlowe Profero 2019 - 2020The challenge at hand involved collaborating with extended teams to create intricate digital assets for clients, including Fuchs, Ferestrele Veka, Schoegetten, Whirlpool, Lego, Nespresso, Unilever, and clients in the Pharma Industry.My primary goal was to expedite clients' digital transformation alongside teams of digital and social media specialists. This entails seamlessly integrating digital elements into all assets, and consistently prioritizing consumer needs and expectations. The focus is ensuring that the business remains continually connected and relevant to today's consumer, adapting to digital trends and consumer needs and behavior shifts. -
Group Account DirectorPublicis Romania 2013 - 2019This is the environment where I've successfully applied the skills acquired from my past work experiences. Our focus here is on executing integrated projects, yielding exceptional and impactful results that have garnered awards and professional recognition for the team. I take pride in having worked with esteemed clients such as Orange, Roche (including global projects), Ursus, Tiriac, Visa, JTI, Nescafe, Farmaciile Dona, Unirea, Tefal, Alexandrion, Disney, Renault, and new business ventures. -
Digital Account DirectorSaatchi & Saatchi (We Are Saatchi) 2012 - 2013Bucharest, RomaniaIn this setting, I collaborated with the assembled team to establish a completely new digital department within the agency, enabling the execution of integrated advertising projects in-house. The challenge involved creating procedures from scratch, recruiting team members, and aligning with the set business goals. Notable clients we worked with include Raiffeisen Bank, Milka, Procter & Gamble (various brands), Rompetrol, Enel, Visa (educational projects), and new business initiatives. -
Digital Account DirectorMrm Worldwide Mccann Group 2009 - 2012Bucharest, RomaniaHere is where I initiated my involvement in significant national and global projects, implementing promotions with diverse creative mechanisms and extending their reach across other integrated channels to function cohesively. This is also the environment where I learned the responsibilities of team coordination and the establishment of business goals. I had the privilege of working with exceptional clients alongside my team, including Nestle (Nescafe), Golden Brau (the beer), Coca-Cola, UPC, Vodafone, Rompetrol, Ana Hotels, Unilever, and more. -
Digital Account ManagerWebstyler 2008 - 2009Bucharest, RomaniaThis marks the beginning of my digital career era within an exceptionally talented team. I take pride in having worked on remarkable projects for Pfizer (the "Nae n-are aer" project received the top prize at Internetics), Fundatia Sensiblu, Red Cat energizing snack, Kinder, Public Politics Institute (ONG), and the highly challenging Timisoreana beer project, which was determined to make pioneering strides in the digital realm. Additionally, I contributed to projects for Byron (the music band), new business ventures during pitch invitations, Tiriac Group, and more. -
Account ManagerTempo Advertising Romania 2007 - 2008Bucharest, RomaniaThe challenge involved working on the repositioning of the international Skol brand, a responsibility I undertook while managing the account. Additionally, I gained exposure to various projects and clients, including the launch of West Park residential managed by the agency, localization projects for Lioton Gel, BTL projects for Danone and collaboration on new business ventures team. -
Brand Communication ExecutiveLeo Burnett 2005 - 2007Bucharest, RomaniaMy journey here began as a Traffic Executive for a brief period, during which I gained exposure to various projects and clients across the agency. It then transitioned into the role of Brand Communication Executive in the Phillip Morris team, where I focused on the Parliament brand. I also played a significant role in the launch of the Virginia Slims brand in Romania, which proved to be a challenging yet rewarding experience at the time. Additionally, I contributed to various new business projects during this period. -
Marketing ExecutiveFarmexpert Dci 2003 - 2005Bucharest, RomaniaI oversaw commercial marketing with the responsibility of supporting and coordinating national sales teams, as well as establishing connections with pharmacies and hospitals as end clients. My role encompassed monitoring marketing campaigns, analyzing market data, and tracking the evolution of market share. Additionally, I played a key role in localizing, conducting market research, registering in OSIM, and initiating sales for two entirely new products in Romania - Al-Sense and Vi-Sense. -
Technical TranslatorIscir Cert S.A. 2002 - 2003Bucharest, RomaniaMy responsibilities primarily involved translating engineering procedures and facilitating communication on technical evaluation projects, adhering to European norms. Over time, these responsibilities expanded to include expertise in various engineering fields beyond nuclear, building on the knowledge gained from my initial role at Cernavoda NPP Unit 2. -
Technical TranslatorCernavodă Nuclear Power Plant 2001 - 2002CernavodaI was involved in translating technical procedures, flows, and specifications to ensure compliance with the requirements set by national and international organizations for the construction of Nuclear Power Plants. Additionally, I provided support in managing communication between local and international engineering teams and other technical teams. My contributions were particularly significant for the development of Unit 2 at Cernavoda Nuclear Power Plant.
Veronica Oancea Skills
Veronica Oancea Education Details
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Pre-Seed Startup Accelerator Program Graduate -
Banking, Corporate, Finance, And Securities Law -
"Nicolae Bălcescu" Theoretical High SchoolMathematics - Physics -
Cedes Cercetare-DezvoltareTourism Agency Manager Course
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Cedes Cercetare-DezvoltareTourism Agent Course
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Cedes Cercetare-DezvoltareNational Guide
Frequently Asked Questions about Veronica Oancea
What company does Veronica Oancea work for?
Veronica Oancea works for Serpico Trading
What is Veronica Oancea's role at the current company?
Veronica Oancea's current role is Marketing Director.
What schools did Veronica Oancea attend?
Veronica Oancea attended Founder Institute, Scoala Nationala De Studii Politice Si Administrative (Snspa), Academia De Studii Economice Din București, Academia De Studii Economice Din București, Universitatea Din București / University Of Bucharest, "nicolae Bălcescu" Theoretical High School, Cedes Cercetare-Dezvoltare, Cedes Cercetare-Dezvoltare, Cedes Cercetare-Dezvoltare.
What skills is Veronica Oancea known for?
Veronica Oancea has skills like Advertising, Digital Marketing, Integrated Marketing, Marketing, Marketing Communications, Social Media Marketing, Marketing Management, Marketing Strategy, Online Marketing, Digital Strategy, Account Management, Media Planning.
Who are Veronica Oancea's colleagues?
Veronica Oancea's colleagues are Andrei Raileanu, Cesar Almiron, Victor Dodita, Robert Robie, Octavian Neagu, Ionut Barbu, Alexandru-Gabriel Vulpoiu.
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Veronica Oancea
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