I am the Director of Buying for Front Door Fashion, a personal styling box service based in Dallas, Texas. I oversee the buying for the Ready-To-Wear and Accessories areas of our Contemporary business, and assist in planning our assortment. I started at Stanley Korshak, a luxury retailer in Dallas, as an e-commerce intern. I was subsequently hired in the e-commerce department after graduation, and then served as an Assistant Buyer in Women's Couture for two selling seasons. I finished my time at Stanley Korshak by acting as the Assistant Buyer for the Women's Contemporary division for over a year. I started at Front Door Fashion in October of 2016 as their Assistant Buyer.I’m truly passionate about my work and always eager to connect with other buyers, marketers and those in fashion merchandising. As multi-faceted as my career is, my favorite part is seeing a purchase effort start to finish, from idea to sale. The process and strategy is always fascinating, and a social science in addition to being a well calculated business strategy.I have a BS in Retail Merchandising from the University of Texas at Austin.I’m always interested in hearing from former colleagues, managers, or just interesting creative people, so feel free to contact me if you’d like to connect!Specialties: Merchandising, Retail Buying, SEO, Event/Cause promotion, Marketing, Event planning, Social Media, Non-Profit Work, Microsoft Suite, Interpersonal Communication, Photoshop, Visual Merchandising
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Merchandise BuyerMeisonDallas, Tx, Us -
Director Of BuyingFront Door Fashion Jan 2023 - PresentDallas, Texas, United States -
Senior BuyerFront Door Fashion May 2019 - Feb 2023Dallas, Texas, United States• Oversees and executes the planning, selecting and purchasing of merchandise across all store categories.• Works closely with sales, marketing, and operations to develop best performance strategy that tie back to all financial goals for the company.• Initiate and generate business analysis to track selling, identify key trends and maximize opportunities in the assortment in order to achieve continued growth and profitability.• Accountable for gross margin performance, rate of sale, and inventory levels against approved plans.• Establishes and maintains a strong presence in the market and at trade shows. Ensures that vendor relationships are strong and focused and that Front Door Fashion maintains a reputation of credibility, integrity, and responsiveness. • Monitors market trends in combination with sales trends to ensure consistent product flow and inventory levels.• Negotiates all costing discounts, delivery and cooperative contributions with vendors and resources.• Manages Open to Buy by hitting monthly receipt targets and collaborates with planning to generate accurate sales and margin forecasts and assortment plans that support the merchandise strategy• Coaches and develops Assistant Buyer and Receiving Lead. -
BuyerFront Door Fashion Jul 2018 - May 2019Dallas/Fort Worth Area• Actively developing purchasing and merchandising strategies for the Women’s Apparel, Denim and Accessories business that tie back to financial goals for the division and company• Initiate and generate business analysis to track selling, identify key trends and maximize opportunities in the assortment in order to achieve continued growth and profitability• Accountable for gross margin performance, rate of sale, and inventory levels against approved plans• Works closely with Buying Coordinator in balancing of company inventories and building appropriate store assortment models• Negotiates all costing discounts, delivery and cooperative contributions with vendors and resources• Works directly with COO and Buying Coordinator to create initial allocation needs based on creative focus and understanding of required merchandising impact• Manages Open to Buy by hitting monthly receipt targets and collaborates with planning to generate accurate sales and margin forecasts and assortment plans that support the merchandise strategy• Establishes and maintains a strong presence in the market and at trade shows. Ensures that vendor relationships are strong and focused and that Front Door Fashion maintains a reputation of credibility, integrity, and responsiveness.• Responsible for in season activity including weekly business performance analysis, facilitates exit strategies for slow moving stock• Assists in managing and developing a merchandising team -
Assistant BuyerFront Door Fashion Nov 2016 - Jul 2018Dallas, Texas∙Assists with vendor selection, maintaining strong vendor relationships, monitoring industry trends and evaluating competition ∙Track and update in-season sales reporting information to identify margin building opportunities, increasing sales, and decrease markdowns ∙Analyze sales trends, key items, vendor profitability, and aged inventory to make recommendation for driving improved performance ∙Streamlined and assisted in the development of the PO budget by helping monitoring of vendor to store deliveries and actual versus planned receipts ∙Identify opportunities within the business and develop related recommendations for immediate or long-term gains ∙Gauging a thorough understanding of the FDF customer by tracking customer sales data and opportunity to better gauge merchandise buys ∙Acts as a liaison between the company and vendor by communicating quality, product knowledge, fit, and any construction issues to the appropriate internal teams and external vendors ∙Source new products or vendors within existing categories to diversify product lines and offerings ∙Provide sales and operation support to cross-functional teams -
Assistant Buyer, The ShakStanley Korshak Nov 2015 - Nov 2016Dallas/Fort Worth Area∙Assists the senior contemporary buyer in a support role by ensuring accurate planning of On Order, placing orders through vendors and showrooms for merchandise, negotiating payment terms and discounts, and maintaining constant communication between vendors and pertinent company contacts. ∙ Maintains a thorough selling plan of all current season styles, and practices management by exception, identifying selling problems and solutions to the Buyer, Executive Vice President, selling team and vendor ∙ Assists Buyer in the execution of all related merchandising activities including creating and placing merchandise orders, monitoring and tracking on order details, and communicates any order revisions to suppliers and vice versa. ∙ Reviews sales performance with sales staff and makes recommendations to modify current season or future plans, while also working with vendors to swap slow moving items for new deliveries. ∙ Assists Buyers with meeting timing needs with regards to merchandising delivery by proper communication with vendors. ∙ Ensures appropriate merchandise is communicated to ecommerce. Works as the contemporary division point person with the in-house e-commerce team. ∙ Acts as liaison for the Visual Merchandising and Marketing Team relative to marketing, signing, social media, and visual display throughout the department environment. ∙ Maintains continuous communication with sales staff and vendors. ∙ Arrange and attend all vendor product knowledge meetings with store sales staff. -
Women'S Online Merchandising ManagerStanley Korshak Jan 2015 - Nov 2015Dallas, Tx∙ Leads the effort of managing the visual merchandising of the website to align with customer touch points, including catalog, email, and digital marketing channels. ∙ Strategizing, planning, and implementing assets of relation to merchandise, in addition to managing frequent updates to maximize sales margin and conversion ∙ Collaborating with the creative team in an effort to maximize product showcased over various digital and print channels ∙ Improving landing experience and site flow and ease ∙ Analyzing merchandise buys in accordance to understand key items and category drivers ∙ Synthesize customer data to develop effective strategies for customer acquisition and retention ∙ Managed all store social media platforms, including facebook, twitter, instagram, tumbr, blog, hootsuite, and snapchat ∙ Synchronized store events to be properly communicated via social platforms ∙ Proposed and executed social media marketing campaigns to identify and highlight store events and key brands -
Assistant BuyerStanley Korshak May 2014 - Jan 2015Dallas, Tx -
E-Commerce CoordinatorStanley Korshak Jan 2014 - May 2014Dallas, TxSupport the Marketing and Sales function by focusing on web-based consumer experiences including targeted marketing, on-line sales and order entry, increased selling features, generating sales leads, brand strategy, and general market strategies. Maintain electronic catalog and monitor on-line ordering capabilities; establish/maintain presence on social networking platforms; take actions to improve company search ranking among search engines. -
E-Commerce InternStanley Korshak Aug 2013 - Jan 2014Dallas, TxAssist with development and upkeep of company presence on social media channels.Responsible for marketing and merchandising particular areas of the online store.Worked with a team of four to assist in redesigning, organizing, and launching a new company website. -
KeyholderFrancesca'S Collections Aug 2012 - Aug 2013Austin, TexasResponsible for opening and closing the store, receiving product, delegating duties and tasks.Expected to create visually enticing point of sale displays.Developing and maintaining strong, positive customer relationship. -
Student AmbassadorUniversity Of Texas At Austin Aug 2011 - May 2013Student Activity CenterGreet patrons warmly as they enter the building;Direct patrons to the various rooms and departments located with the building;Answer incoming phone calls to the hospitality desk and transfer callers the appropriate university department;Give patrons access to the comfort room;Grant student organizations access to the Student Organization Workroom, assist them with use of the supplies and equipment and assure that the room is properly used;Give tours of the building and keep up to date with the events happening;Assist the various departments in the building with events and programming -
ModelAbercrombie & Fitch Jun 2010 - Aug 2010•Model, Promoted brand image•Maintained store presentation standards•Maintained thorough customer service•Operated cash registers and dressing rooms -
Sales AssociateAeropostale Apr 2008 - Jul 2010*Greeted and assisted customers with shopping*Handled cash registers and dressing rooms*Organized store room and inventory
Veronica Oles Education Details
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Textiles And Apparel; Retail Merchandising -
Haltom High SchoolAdvanced Placement Studies
Frequently Asked Questions about Veronica Oles
What company does Veronica Oles work for?
Veronica Oles works for Meison
What is Veronica Oles's role at the current company?
Veronica Oles's current role is Merchandise Buyer.
What schools did Veronica Oles attend?
Veronica Oles attended The University Of Texas At Austin, Haltom High School.
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